I think that it is only fair to say that since the iPhone 5 was launched back in September, that Apple have faced a few embarrassing issues, from the initial Wi-Fi problems, to the major coverage of Apple Maps, and now a feature that stopped working on the day a commercial for it aired.
The commercial itself isn’t so bad but doesn’t have that usual Apple goodness, I have watched the video prior to writing this and apart from featuring the two Williams sisters (Serena and Venus), it doesn’t really seem all that engaging or witty like previous Apple adverts.
It basically focuses on the Do Not Disturb (DND) feature of the iPhone 5. For those unaware of what the DND feature does, it simply lets you turn off all notification alerts during hours that you choose.
The embarrassment is the fact that the Do Not Disturb feature failed across all iPhone 5 platforms on the day the commercial aired, oops! (due to the year incrementing to 2013).
As far as I am aware they don’t think they can fix the problem either, which seems strange!