Finnish cell phone manufacturer is pressing ahead with plans to capture significant market share in areas termed ‘emerging markets’ when it comes to the widespread adoption of cell phone technology. Nokia has for some time distinguished itself as the prime player in the world of Windows Phones, cell phones that use an operating system produced by Microsoft instead of the popular Android OS from Google or its main competition, iOS produced by Apple.
The newest Windows Phone to emerge from Nokia will be the Lumia 510, which has been positioned as a true entry-level product intended for those who wish to purchase an inexpensive phone. Previously, the Nokia Lumia 610 served this function. Nokia’s plan is to make the Lumia 510 available in developing nations China and India first but then bring the unit to additional Asian nations as well as South America. The native OS on board will be Windows Phone version 7.5, but the phone will be upgradable to Windows Phone OS 7.8.
According to Jo Harlow, who serves Nokia as a vice president of smart devices: “With the Nokia Lumia 510 we continue to meet our commitment to bring Windows Phone to new, lower price points. People who use Windows Phone quickly realize how much more intuitive it is than other smartphone platforms, and Nokia Lumia is the best embodiment of the Windows Phone experience. With the Nokia Lumia 510 we’re looking forward to welcoming more people into the Windows Phone experience.”