Sellcell_Linkedin_statistics

How Many Users Are On LinkedIn? LinkedIn Statistics (2023)

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Last updated April 4, 2023

Get LinkedIn statistics, from how many users LinkedIn has, what age groups use LinkedIn most, other LinkedIn demographics, and LinkedIn company data, inside.

  • In this article, you can find out how many people use LinkedIn.

  • It will tell you how many people use free LinkedIn vs. how many people use paid LinkedIn.

  • You can find out how much revenue LinkedIn makes in a year.

SellCell Key Findings:

  • As of the end of Q4 2022, LinkedIn had 875 million quarterly users, up from 850 million in Q2 2022.
  • LinkedIn has more male users than female users, with a 56.3% to 43.7% split between the two.
  • In 2022, LinkedIn reported revenue at $13.8 billion, up from $10.3 billion in 2021.
  • Amazon is the most popular company on LinkedIn in 2023, with 26 million people following the brand.
  • LinkedIn is most popular in the European region, where it has 263 million members.

What Is LinkedIn?

LinkedIn is a social networking platform designed specifically for professionals and businesses. It allows users to create a profile showcasing their work experience, education, and skills. Users can connect with other professionals and companies, join industry groups, and search for jobs or new business opportunities.

LinkedIn is used by millions of people worldwide as a tool for networking, job searching, and career advancement. Users can also gain skills and experience by completing the courses available on LinkedIn.

LinkedIn Statistics 2023

When did LinkedIn launch?LinkedIn launched on May 5th, 2003
Where is LinkedIn based?LinkedIn HQ is in Sunnyvale, California
Who operates LinkedIn?Ryan Roslansky (CEO), Jeff Weiner (Executive chairman), Reid Hoffman (founder, Microsoft board member)
Who owns LinkedIn?Microsoft
What industry does LinkedIn operate in?Professional networking

How Many People Use LinkedIn?

Billions of people currently use LinkedIn for a wide number of reasons, from professional networking, finding jobs, hiring new employees, and taking professional LinkedIn courses. Let’s look at the LinkedIn statistics for user count.

How Many People Use LinkedIn?

LINKEDIN QUARTERLY USERS WORLDWIDE (2009-2022)
Users (in millions)
Q1 200937
Q2 200942
Q3 200948
Q4 200955
Q1 201064
Q2 201078
Q3 201081
Q4 201090
Q1 2011102
Q2 2011116
Q3 2011131
Q4 2011145
Q1 2012161
Q2 2012174
Q3 2012187
Q4 2012202
Q1 2013218
Q2 2013238
Q3 2013259
Q4 2013277
Q1 2014296
Q2 2014313
Q3 2014332
Q4 2014347
Q1 2015364
Q2 2015380
Q3 2015396
Q4 2015414
Q1 2016433
Q2 2016450
Q3 2016467
Q4 2016469
Q1 2017480
Q2 2017491
Q3 2017518
Q4 2017528
Q1 2018548
Q2 2018556
Q3 2018575
Q4 2018582
Q1 2019590
Q2 2019604
Q3 2019627
Q4 2019643
Q1 2020675
Q2 2020690
Q3 2020706
Q4 2020722
Q1 2021740
Q2 2021756
Q3 2021774
Q4 2021810
Q1 2022822
Q2 2022830
Q3 2022850
Q4 2022875
  • LinkedIn finished 2022 with 875 million quarterly users in Q4. Q3 saw 850 million, Q2 saw 830 million, and Q1 saw 822 million 1.
  • LinkedIn’s quarterly users rose by 53 million over the whole of 2022.
  • This means that, on average, LinkedIn had around 9.5 million daily users in Q4 2022.

How Often Do People Use LinkedIn?

FREQUENCY OF LINKEDIN USAGE IN THE UNITED STATES (DECEMBER 2022)
Percentage
Daily69.0%
Several times a week15.0%
Once a week5.0%
Several times a month3.0%
Once a month3.0%
Less often2.0%
Never3.0%
  • An overwhelming majority of US LinkedIn users log in on a daily basis, with 69.0% stating this is the frequency with which they use LinkedIn 2.
  • 15.0% of users log on several times a week, and 5.0% use LinkedIn once a week. The remaining results are split fairly equally between people who use it several times a month, once a month, less often than once a month, or never.

How Many Daily Users Does LinkedIn Have? How Many Monthly Users Does LinkedIn Have?

  • From quarterly user data, we can say that LinkedIn average monthly use stands at around 291.7 million.
  • Using the same data, we estimate that, on average, over one day in Q4 2022, LinkedIn had around 9.5 million daily active users.
SHARE OF USERS THAT ARE DAU OR MAU FOR LINKEDIN IN THE U.S. (MARCH 2021)
Share of users
Daily active users (DAU)16.2%
Monthly active users (MAU)48.5%
  • LinkedIn statistics show it has a 16.2% share of total daily active users who access the platform via the LinkedIn Android app 3.
  • For monthly active users, the share of total LinkedIn users accessing the service via the Android app is 48.5%.

How Many LinkedIn Users Pay for LinkedIn Premium?

LINKEDIN USERS WORLDWIDE BY SUBSCRIPTION TYPE (2019-2021)
201920202021
Basic subscription644.82709.29774.61
Premium subscription41.9745.9149.16
  • In 2021, LinkedIn had 774.61 million free account users, and 49.16 million premium account users 4.
  • 2020’s figures show 709.29 million free account holders and 45.91 million premium account users.
  • Clearly, more people use LinkedIn’s free account than its Premium account.
LinkedIn Subscription TypeCost per month
LinkedIn BasicFree
LinkedIn Premium Career$29.99
LinkedIn Premium Business$59.99
LinkedIn Sales Navigator$99.99
Linkedin Recruiter Lite$180.00

There are several differences between the various packages you get with each LinkedIn subscription tier. These are as follows 5.

Premium subscription planPremium CareerPremium BusinessSales Navigator CoreRecruiter LiteLinkedIn Learning
Private Browsing
Applicant Insights
Direct messaging
Who Viewed Your Profile
Who’s viewed your profile insights availability903659090
Unlimited access to LinkedIn Learning
Unlimited people browsing
Business Insights
Advanced Search
Standalone sales interface
Custom lead and account lists
Lead recommendations and saved leads
Real-time updates and alerts
Recruiting-specific design
Automatic candidate tracking
Integrated hiring
Smart Suggestions
InMail credits5155030

LinkedIn Demographics: Who Uses LinkedIn?

According to the latest LinkedIn statistics, lots of different people, male and female, of varying ages, and in different parts of the world, use the LinkedIn platform for professional networking.

Who Uses LinkedIn Most, Males or Females?

GENDER OF LINKEDIN USERS (JANUARY 2023)
Percentage
Male56.3%
Female43.7%
  • More males than females use LinkedIn for professional networking, according to LinkedIn stats from January 2023 6.
  • The split is 56.3% male users vs. 43.7% female users.

Which Ages Use LinkedIn the Most?

AGE OF LINKEDIN USERS (JANUARY 2023)
Percentage
18-2421.7%
25-3460.0%
35-5415.4%
55+2.9%
  • As the LinkedIn data above shows, the majority of people using the networking platform are aged 25-34; they account for 60.0% of all users on LinkedIn 7.
  • People aged 18-24 make up 21.7% of all LinkedIn users, while those aged 35-54 account for 15.4%. Only 2.9% of users are 55 and over.

Comparing this to other social networks, we can see similar results, with ages 25-34 dominating the user share:

FACEBOOKShare of users
13-174.8%
18-2421.5%
25-3429.9%
35-4419.4%
45-5411.6%
55-647.3%
65+5.6%
  • Most Facebook users are ages 25-34, with the majority share at 29.9% 8
TWITTERShare of users
13-176.6%
18-2417.1%
25-3438.5%
35-4920.7%
50+17.1%
  • Most Twitter users are aged 25-34, with the majority share at 38.5% 9
TIKTOKShare of users
18-2438.9%
25-3432.4%
35-4415.6%
45-547.9%
55+5.1%

Which Regions Use LinkedIn the Most?

LINKEDIN MEMBERSHIP BY REGION 2023
Membership in millions
North America220
Europe263
Asia-Pacific254
Latin-America141
Middle East & Africa52
  • Europe takes the largest share of the overall LinkedIn membership statistics, with 263 million users in the region 11.
  • Asia-Pacific is the second largest region in terms of LinkedIn membership, housing 254 million users.
  • North America’s LinkedIn members account for 220 million of the total number of LinkedIn users.
  • Latin America has 141 million LinkedIn members, while the Middle East and Africa region has 52 million members.

LinkedIn Company and Brand Statistics 2023

LinkedIn is a very successful business, earning billions in revenue. Let’s look at the LinkedIn statistics as a company and a brand.

LinkedIn Annual Revenue

ANNUAL REVENUE OF LINKEDIN (2017 – 2022)
Revenue in million USD
20172,271
20185,259
20196,754
20208,050
202110,289
202213,816
  • In 2022, LinkedIn reported receipt of $13.8 billion in revenue, which is up from the $10.2 billion it reported in 2021 12.
  • This is in contrast to the $2.3 billion dollars it received in revenue back in 2017, now earning over six times what it did six years ago.
  • LinkedIn has 21000 employees to help turn this revenue over, and 19000 of them are full-time employees 13.

LinkedIn Revenue by Segment: How Does LinkedIn Make Money?

REVENUE GENERATED BY LINKEDIN BY SEGMENT (2019-2021)
201920202021
Revenues from advertising2.5133.82
Other revenues4.245.086.47
Revenues from premium accounts4.014.234.45
  • LinkedIn makes money via several revenue funnels, including advertising, premium subscriptions, and other sources 14.
  • In 2021, LinkedIn made $3.82 billion from advertising, $4.45 billion from premium accounts subscriptions, and $6.47 billion from other revenue sources.

LinkedIn Jobs and Recruitment Statistics

  • There are 90 job applications submitted to LinkedIn every second 13.
  • 44% of companies hiring through LinkedIn explicitly use skills data to fill the role they are advertising 13.
  • 365 million Skills members have added skills to their profile during the last 12 months (as of Q1 FY23) 13.
  • 49 million people use LinkedIn to search for a job every week 13.
  • Employers hire eight people every minute via LinkedIn 13.
  • LinkedIn members can have up to 30,000 connections 15, with the average number of connections being between 500 and 999 16.

LinkedIn Platform Statistics

LinkedIn is a popular platform for many reasons, but which people and companies are the most popular on the site?

Who Is the Most Followed LinkedIn User?

MOST POPULAR PEOPLE ON LINKEDIN 2022
Followers in millionsCountry
Bill Gates35.9USA
Richard Branson19.7UK
Jeff Weiner10.7USA
Arianna Huffington10.15USA
Satya Nadella10.06USA
Mark Cuban7.57USA
Tony Robbins7.24USA
Melinda Gates7.18USA
Jack Welch7.15USA
Simon Sinek6.31USA
Deepak Chopra MD5.81USA
Daniel Goleman5.7USA
Justin Trudeau5.43CAN
Gary Vaynerchuk5.26USA
Adam Grant4.87USA
Brigette Hyacinth4.34TTO
Anthony J James4.03AUS
Narendra Modi3.81IND
Ian Bremmer3.79USA
Brene Brown3.73USA
  • Bill Gates has the most popular LinkedIn profile on the whole platform, with 35.9 million followers 17.
  • Richard Branson is in second place, but comes nowhere near Bill Gates. Branson has 19.7 million followers.

What Is the Most Followed Company on LinkedIn?

MOST POPULAR COMPANIES ON LINKEDIN 2022
Followers in millions
Amazon26
Google25
Ted Conferences22.8
LinkedIn22.6
Forbes Magazine17.6
Unilever17.5
Microsoft17.1
Apple16.5
IBM14
Harvard Business Review13.6
Nestle13.5
The Economist13
Business Insider11.2
Tesla Motors10.2
Deloitte10
Tata Consultancy Services9.7
Wall St Journal9.4
LinkedIn News9.1
Accenture8.9
Netflix8.7
  • Amazon is the most popular company on LinkedIn, with 26.0 million followers, and Google sits just behind it in second place with 25.0 million 18.
  • LinkedIn is the fourth most popular company (on its own platform) with 22.6 million followers, just behind Ted Conferences, with 22.8 million.

What Are the Most Popular Hashtags on LinkedIn?

MOST POPULAR HASHTAGS ON LINKEDIN 2022
Followers in millions
#India67.6
#Innovation38.8
#Management36
#HumanResources33.2
#DigitalMarketing27.4
#Technology26.4
#Creativity25.2
#Future24.6
#Futurism23.5
#Entrepreneurship22.7
#Careers22.5
#Markets22.2
#Startups21.2
#Marketing20.3
#SocialMedia19.7
#VentureCapital19.3
#SocialNetworking19
#LeanStartups19
#Economy18.7
#Economics18
  • #India is the most popular hashtag on LinkedIn, with 67.6 instances of its use in 2022 19.
  • #Innovation is the second most popular hashtag on LinkedIn. Users deployed the hashtag 38.8 million times in 2022.
  • Unsurprisingly, many of the popular hashtags are business related. In 2022 #Management had 33.2 million uses, #HumanResources has 33.2 million, and #Entrepreneurship has 22.7 million.

LinkedIn: The Most Popular Professional Networking Platform

It is fair to say, looking at the LinkedIn statistics above, that it is by far the most popular networking platform for professionals. It is a powerful tool, whether you’re looking for a new job, looking for your next superstar hire, or you want to meet like-minded people in the same industry as you.

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