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How Many People Use TikTok? TikTok Statistics (2023)

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Last updated April 4, 2023

Find out the latest statistics and data about TikTok, from how many people use TikTok, how many downloads TikTok has, and which countries have banned TikTok.

  • This article will tell you how many people use TikTok in 2023.

  • You can find out who has the most followers on TikTok, and which TikTokers are famous.

  • The article will also tell you how much money TikTok creators make.

SellCell Key Findings:

  • As of the end of 2022, TikTok has almost 1.5 billion active users, up from 0.9 billion in 2021.
  • TikTok has more female users than male users, with a 57% – 43% split.
  • In 2022, TikTok’s reported revenue stands at 9.4 billion, doubling the 4.7 billion it recorded in 2021.
  • TikTok is the sixth most popular social network. Facebook is still the most popular social network in the world.
  • The highest earning TikToker is Charli D’Amelio, who has a net worth of $20 million thanks to TikTok.

The aim of this article is to find out how many people use TikTok. It will show you how many people use the TikTok platform on a daily basis, as well as the ages of TikTok users, where TikTok users are located, and also data relating to TikTok as a company, including its revenue and position among other social media platforms.

What Is TikTok?

TikTok is a social media app that allows users to create and share short-form videos. The app has become extremely popular, especially among younger generations, with almost 1.5 billion active users worldwide. TikTok videos typically feature music, dance, comedy, and other forms of creative expression. The app’s algorithm suggests videos based on user interests, which can make it highly addictive.

TikTok Statistics (2023)

What Was TikTok’s Launch Date?September 1st, 2006
Who Owns TikTok?ByteDance
Where Is TikTok Headquarters Based?Beijing, China
Who Is the Founder of TikTok?Zhang Yiming
How Many Active Users Does TikTok Have?1.47 billion
How Many Users (18+) Can Advertisers Reach On TikTok?885 million
What Is the Average Length of a TikTok Video?21 to 34 seconds

How Many People Use TikTok?

Lots of people use TikTok, for both content creation and content consumption. Let’s look at the TikTok statistics for user count, yearly, monthly, and day-by-day.

TikTok Active Users (Year by Year)

TIKTOK ACTIVE USERS (2018 – 2022)
Active users (in millions)
2018133
2019381
2020700
2021902
20221466
  • At the end of 2022, TikTok had 1.47 billion active users. This is over ten times the number of users it had in 2018, which was 133 million 1.
  • The steepest leap in active users came in 2021-2022, when the TikTok user count jumped from 0.90 billion to 1.47 billion, an increase of 0.57 billion!
  • As of 2023, there are even more TikTok users, with 1.53 billion people now signed up to the popular social media platform 2.
  • In terms of global internet penetration, 18% of all global internet users aged 16-64 use TikTok 3.

How Many People Use TikTok, Daily?

DAILY ACTIVE USERS OF TIKTOK USING iOS
Active users (in millions)
Jan 20196.19
Feb 20196.45
Mar 20195.85
Apr 20195.48
Mar 20195.56
Jun 20195.54
Jul 20195.11
Aug 20194.81
Sep 20195.87
Oct 20196.45
Nov 20196.8
Dec 20197.29
Jan 20208.44
Feb 20219.27
Mar 20219.95
Apr 202112.69
May 202114.8
Jun 202115.43
Jul 202114.88
Aug 202114.75
Sep 202114.95
Oct 202114.3
Nov 202114.25
Dec 202115.87
Jan 202118.42
Feb 202121.37
Mar 202121.15
Apr 202123.11
May 202125.98
Jun 202125.47
Jul 202125.25
Aug 202128.92
Sep 202130.78
Oct 202130.32
Nov 202131.4
Dec 202130.86
Jan 202127.72
  • In January 2019, there were 6.19 million TikTokers using the social media platform on IOS every day 4.
  • By January 2022, TikTok had 29.72 million daily active users logging on to watch and create videos.
  • In its first year, TikTok managed to record over 1 million TikTok video views every day 5.
DAILY ACTIVE USERS OF TIKTOK USING ANDROID
Active users (in millions)
Jan 201927.71
Feb 201927.39
Mar 201925.47
Apr 201923.33
Mar 201921.38
Jun 201923.34
Jul 201924.14
Aug 201926.17
Sep 201928.79
Oct 201930.59
Nov 201932
Dec 201932.07
Jan 202033.4
Feb 202135.76
Mar 202136.74
Apr 202135.08
May 202133.08
Jun 202132.91
Jul 202129.96
Aug 202125.92
Sep 202120.33
Oct 202116.44
Nov 202114.45
Dec 202112.82
Jan 202112.21
Feb 202111.98
Mar 202113.82
Apr 202114.16
May 202114.81
Jun 202115.06
Jul 202115.13
Aug 202115.37
Sep 202114.43
Oct 202113.61
Nov 202113.06
Dec 202113.47
Jan 202115.54
  • The number of Android users accessing TikTok daily was 27.71 million in January 2019 6.
  • This figure has dropped as 15.54 million Android users were accessing the TikTok platform daily.

How Many People Use TikTok, Monthly?

TikTok MAU
MONTHLY ACTIVE USERS OF TIKTOK
Active users (in millions)
Jan 201855
Dec 2018271
Dec 2019508
Jul 2020689
Sep 20211000
  • Between January 2018 and September 2021, TikTok’s number of monthly active users went from 55 million to one billion 6.
  • The number of monthly active users currently stands at 1.8 billion 7
  • By August 2022, TikTok creators are posting an average of 22 videos each month 8.

What Is the Average Time Users Spend on TikTok

AVERAGE DAILY MINUTES SPENT IN-APP DURING Q2 2022
Number of minutes
TikTok95
YouTube74
Instagram51
Facebook49
Twitter29
Snapchat21
  • Of all the main social media apps, TikTok users spend the most time in-app, with 95 minutes being the average time a TikTok user spends watching videos every day 9.
  • TikTok is the social media app where users consume the most content; YouTube comes second with an average of 74 minutes, and Instagram third, with 51 minutes spent in-app, on average.

How Often Do People Use TikTok?

TIKTOK USAGE FREQUENCY BY AGE GROUP
Not every week, but at least once a monthAt least once a weekNearly every day
18-2413%27%60%
25-3417%30%52%
35-4418%31%51%
45-5420%29%51%
55-6426%29%44%
65+31%31%52%
  • The 18-24 age group uses TikTok most frequently, with 60% of TikTokers in this age group logging onto the platform nearly every day, 27% at least once a week, and 13% at least once a month 10.
  • As the graph shows, in every age group, most TikTokers use the app nearly every day. Even 52% of TikTok users aged 65+ log in daily!

TikTok vs. Other Social Media Platforms

MOST POPULAR SOCIAL MEDIA NETWORKS WORLDWIDE (JANUARY 2023)
Active users (in millions)
Facebook2958
YouTube2514
WhatsApp*2000
Instagram2000
WeChat1309
TikTok1051
Facebook Messenger931
Douyin**715
Telegram700
Snapchat635
Kuaishou626
Sina Weibo584
QQ574
Twitter556
Pinterest445
  • As of January 2023, TikTok is the sixth most popular social media platform, with 1.05 billion active users enjoying video content on the platform 11.
  • The Chinese version of TikTok—Douyin—has 715 million active users in January 2023.
  • Facebook is still the most popular social media app based on active users; it has 2.96 billion Facebookers logging on to check their feeds.
TOP 10 MOST DOWNLOADED APPS WORLDWIDE IN 2022
Downloads (in millions)
TikTok672
Instagram548
WhatsApp424
CapCut357
Snapchat330
Telegram310
Subway Surfers304
Facebook298
Stumble Guys254
Spotify238
  • In 2022, TikTok surged ahead of all other apps in terms of downloads via iOS and Android combined 12.
  • TikTok statistics show the app was downloaded a total of 672 million times in 2022 across platforms.

Who Has the Most Followers on TikTok?

MOST FOLLOWED CREATORS ON TIKTOK WORLDWIDE (MARCH 2023)
Number of followers (in millions)
Khabane Lame155.1
charli d’amelio150.1
Bella Poarch93
Addison88.8
MrBeast78
Zach King74
Kimberly Loaiza73.3
cznburak69.7
domelipa64.4
dixie57.3
  • As of March 2023, the most followed TikTok creator is comedian Khabane Lame. He has 155.1 million followers 13.
  • In second place is Charli d’Amelio; Charli has 150.1 million followers.

How Much Money Do TikTok Creators Make, and which TikTok Creator Earns the Most?

TIKTOK’S TOP 10 EARNERS PER POST
Earnings Per PostFollowers (in millions)Net Worth
Charlie D’Amelio$105,770142.4$20,000,000
Khabane Lame$92,270143.2$5,000,000
Bella Poarch$66,82990.1$2,000,000
Addison Rae$65,19487.9$15,000,000
Will Smith$53,74172.3$300,000,000
Kimberly Loaiza$47,37463.9$8,000,000
TikTok (Official Page)$44,46963.2$50,000,000
Zach King$44,22568.7$3,000,000
Dixie D’Amelio$42,56757.4$10,000,000
Spencer Polanco Knight$40,93455.1$6,000,000
  • Despite being the second most-followed TikTok creator, Charli d’Amelio is the highest earning TikTok influencer, earning on average $105,770 PER POST 14.
  • And, despite being the most followed TikTok superstar, Khabane Lame earns less per post than Charli, averaging $92,270.

TikTok Demographics: Who Uses TikTok?

Up-to-date TikTok statistics show that a wide variety of people, male and female, of all ages, and in multiple regions, use TikTok.

Who Uses TikTok Most, Males or Females?

GENDER OF TIKTOK USERS
Gender
Male43.0%
Female57.0%
  • Female TikTok users make up 57.0% of all TikTokers, in terms of a combination of viewers and creators 15.
  • Males therefore inhabit 43.0% of the TikTok user count.

Which Ages Use TikTok Most?

AGE OF TIKTOK USERS
Age
10-1925.0%
20-2922.4%
30-3921.7%
40-4920.3%
50-5910.6%
  • Those aged between 10 and 19 years old use TikTok the most, with 25.0% of TikTokers falling in this age bracket 15.
  • Usage percentages by age then fall as we move up through the age groups. 22.4% are ages 20-29, 21.7% are ages 30-39, 20.3% are ages 40-49, and then the 50-59 age group counts for the final 10.6%.

Which Countries Use TikTok Most?

COUNTRIES WITH THE MOST TIKTOK USERS IN 2022
Country
United States136.42
Indonesia99.07
Brazil73.58
Russia51.30
Mexico50.52
Vietnam45.82
Philippines40.36
Thailand38.38
Turkey28.68
Pakistan24.05
Saudi Arabia23.62
United Kingdom23.38
Egypt21.35
Iraq20.16
Germany19.51
France19.3
Japan16.28
Malaysia15.98
Italy15.34
Spain14.98
  • Predictably, the USA has the most TikTokers. In 2022, it recorded 136 million active users 16!
  • Indonesia, the second largest country by TikTok use, at 99.07 million, was actually a country where TikTok has previously been banned 17.
  • The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million 18 population!

Which Countries Have Banned TikTok?

  • TikTok is currently banned in India and Afghanistan 17. The ban in India saw other local social media platforms like Mitron and LitLot springing up, while existing apps like Chingari introduced new features to capitalize on the TikTok ban 19.
  • Several countries have banned TikTok from public sector devices (meaning a device used by an employee of the public sector cannot install TikTok on their work phone or tablet). These countries/governing bodies include the USA, the EU, Taiwan, and Canada, and the UK is considering banning it from government devices, too 20.

What TikTok Content Is Most Popular?

TikTok has lots of video content of all different lengths, from cookery, to dancing, and comedy. Let’s take a look at the latest TikTok statistics:

What Are the Most Popular Hashtags on TikTok in 2023?

HashtagViews
1#fyp36 trillion
2#viral13 trillion
3#tiktok4.5 trillion
4#trending3.2 trillion
5#duet3 trillion
6#funny2.7 trillion
7#comedy1.9 trillion
8#humour1.6 trillion
9#greenscreen1.2 trillion
10#anime1.1 trillion
  • The most popular hashtag, with 36 TRILLION views, is #fyp 21. This hashtag stands for “For You Page”; the page on TikTok that is tailored for each user depending on their interests. Using this hashtag, content creators hope to make it to more FYPs, and get more views, and thus more exposure and an increased follower count.
  • #viral is the second most popular hashtag. Again, this allows content creators to get their content out in front of more viewers, who are searching for viral videos.

What Are the Most Popular Videos on TikTok?

UserLikes (in Millions)Comments (in Thousands)
The Large Chocolate Giraffe@amaurygichon23.6204
Squishy the Chipmunk Returns@chipmunksoftiktok32.5217.4
Rosalía Chewing Gum@rosalia17.295.6
The “Jiggle Jiggle” One@blondebrunetteredhead14.587.8
“I’m Just a Baby!”@little.blooming.women11.872.4
Helping Tom Get Back on His Feet@jimmydarts16.3157.5
The Corn Kid Video@schmoyoho10.774.4
Lizzo, The Choreographer@lizzo9.368.7
High School Musical Reveal@itsmrfinn8.820.6
Lava vs. Ice@meltandpour14127.3
  • TikTok has billions of videos. The most popular of them all, by a longshot, is Squishy the Chipmunk Returns by @chipmunksoftiktok, which has 32.5 million likes and 217.4 thousand comments 22.
  • The second most popular of all the videos on TikTok is “The Large Chocolate Giraffe” by @amaurygichon, which has 23.6 million likes and 204 thousand comments.

What Are the Most Popular Dances on TikTok?

The aforementioned Charli d’Amelio is a professional dancer, and was the first TikToker to hit 100 million followers 23 on the platform. But what about all the dances on the site?

Popular TikTok Dances (2022)
The Box
Cannibal
Number One Baby
Supalonely
Savage
Don’t Start Now
Vibe (If I Back It Up)
Say So
Lax (Siren Beat)
I’m Moving Too Fast

What Are the Most Popular Songs on TikTok?

Alongside dancing, TikTok viewers can also enjoy music videos posted on the site, from a wide range of genres. Here are the most popular songs on TikTok 24.

Popular TikTok Songs (2022)
Nicky Youre & Dazy – “Sunroof”
Luclover – “L$d”
Yung Lean – “Ginseng Strip 2002”
Lizzo – “About Damn Time”
Pharrell – “Just A Cloud Away”
Labrinth – “Forever”
Willow – “Wait a Minute!”
Duke & Jones & Louis Theroux – “Jiggle Jiggle”
Armani White – “Billie Eilish”
Kate Bush – “Running Up That Hill (A Deal With God)”

What Are the Most Popular Content Categories on TikTok?

MOST POPULAR CONTENT CATEGORIES
Hastag views (in billions)
Entertainment535
Dance181
Pranks79
Fitness / Sports57
Home Reno / DIY39
Beauty / Skincare33
Fashion27
Recipies / Cooking18
Life Hacks / Advice13
Pets10
Outdoors2
  • Entertainment is the most popular category. It has amassed 535 billion views; by far the most view of any category hashtag on the entire platform 25.
  • Given the popularity of the dancing videos on TikTok, it comes as no surprise that dance videos are the second most popular category with 181 billion hashtag views.

TikTok Business Statistics

How Much Money Does TikTok Make?

TIKTOK ANNUAL REVENUE FIGURES 2017 – 2022
Revenue (in million USD)
201763
2018150
2019350
20202640
20214697
20229401
  • In 2022, TikTok amassed revenue of $9.4 billion. This is more than double its revenue in of 4.6 billion dollars in 2021 26.
  • In 2017, TikTok made 63 million dollars, meaning that its 2022 revenue was almost 150 times that of its revenue five years earlier.

How Much Is TikTok Worth?

BRAND VALUE OF TIKTOK/DOUYIN WORLDWIDE (2021-2023)
Brand value (in billion USD)
202118.75
202258.98
202365.70
  • Combined, the TikTok/Douyin brand value globally in 2021 was 18.75 billion dollars 27.
  • By 2022, the brand value of both social media platforms globally was more than triple the 2021 figure, at $58.98 billion.
  • In 2023, the value of TikTok and Douyin stands at 65.7 billion dollars.

How Does TikTok Make Money?

According to latest statistics, TikTok Makes most of its money by advertising. Brands pay to run ads on the site.

TIKTOK NET AD REVENUE WORLDWIDE (2020 – 2024)
Revenue (in billion USD)
20201.14
20213.88
20229.89
202314.15
202418.49
  • As the above chart shows, in 2020, TikTok was pulling in $1.14 billion in advertising revenue 28.
  • This had more than tripled by 2021, when advertising revenue made $3.88 billion for TikTok.
  • In 2023, TikTok is forecast to close the year with $14.15 billion in revenue, which experts predict will rise to $18.49 billion in 2024!

Is TikTok Set to Take Over the Digital World?

It certainly looks that way after digesting all the Tiktok statistics and data. TikTok’s popularity is growing exponentially and is showing no signs of slowing down. Given that it was the most downloaded app in 2022, we can see 2023 being the successful year for TikTok that forecasters expect it to be, and 2024 is likely to be even more profitable.

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