Want to know which streaming service has the most subscribers in 2026?
This guide compares Netflix, Amazon Prime Video, Disney+, Max, Hulu, Apple TV+ and other major streaming platforms using the latest available subscriber figures. We’ll look at how subscriber numbers compare across the industry and which services currently dominate the global streaming market.
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- SellCell Key Findings
- What Are the Top Video Streaming Apps?
- How Many Subscribers Does Each Streaming Service Have?
- What Share of All TV Viewing Is Taken By Streaming Services in the United States?
- Breakdown of Individual Streaming Services
- How Many Subscribers Does Netflix Have?
- How Many Subscribers Does Amazon Prime Video Have?
- How Many Subscribers Does Disney+ Have?
- How Many Subscribers Does Apple TV+ Have?
- How Many Subscribers Does Max Have?
- How Many Subscribers Does Hulu Have?
- Video Streaming Service Revenue
- Will Netflix Continue to Be the Most Popular Streaming Service?
- How Many Subscribers: Netflix Vs Disney
- SellCell Forecast: What Could Netflix and Disney+ Look Like by 2030?
- Netflix Demographics
- Which Streaming Service Has the Most Subscribers?
- Sources
- Discover More of SellCell’s Statistics Articles…
SellCell Key Findings:
- Netflix remains the world’s largest streaming service with 325 million subscribers.
- Amazon Prime Video reaches more than 200 million Prime members globally.
- Warner Bros. Discovery’s streaming business, including Max and Discovery+, has surpassed 140 million subscribers.
- Disney+ has 131.6 million subscribers worldwide.
- Paramount+ has grown to 79.6 million subscribers.
- Hulu has 64.1 million subscribers, while Peacock has reached 46 million.
- YouTube Premium now exceeds 125 million subscribers, including YouTube Music and trial users.
- Streaming accounts for 48% of total television and video viewing in the United States.
- SellCell forecasts that Netflix will remain the world’s largest subscription streaming service through 2030 based on recent subscriber trends.
What Are the Top Video Streaming Apps?
For the purpose of this report, we focus on the largest streaming services based on the latest available subscriber figures and publicly reported audience data.
| Netflix | Netflix is the world’s largest streaming service with 325 million subscribers. |
| Amazon Prime Video | Amazon Prime Video is the streaming service included with Amazon Prime membership. |
| Disney+ | Disney+ is Disney’s subscription streaming platform and one of the largest services in the world. |
| Apple TV+ | Apple TV+ is Apple’s subscription streaming service focused on original programming. |
| Hulu | Hulu is Disney-owned and one of the largest streaming platforms in the United States. |
| Max | Max is Warner Bros. Discovery’s flagship streaming platform. |
| Others | Other major streaming services include YouTube Premium, Paramount+, Peacock, ESPN+, Crunchyroll, BBC iPlayer, ITVX, Tencent Video, iQiyi, Youku and JioHotstar. |
How Many Subscribers Does Each Streaming Service Have?
| NUMBER OF SUBSCRIBERS FOR MAJOR STREAMING SERVICES (JUNE 2026) | |
|---|---|
| Streaming Service | Number of subscribers in millions |
| Netflix | 325m |
| Amazon Prime Video | 200m+ |
| Max (WBD Streaming) | 140m+ |
| Disney+ | 131.6m |
| *YouTube Premium | 125m |
| Paramount+ | 79.6m |
| Hulu | 64.1m |
| Peacock | 46m |
| **Apple TV+ | 45m+ |
| ESPN+ | 24.1m |
| Crunchyroll | 21m+ |
| *Includes YouTube Music and trial users. **Estimated figure as Apple does not publicly report subscriber numbers. | |
As the latest available figures show, Netflix remains the world’s largest streaming service with 325 million subscribers.
Amazon Prime Video ranks second with more than 200 million Prime members streaming content globally, although Amazon does not disclose standalone Prime Video subscriber numbers.
Warner Bros. Discovery’s streaming business, which includes Max and Discovery+, now exceeds 140 million subscribers worldwide, placing it ahead of Disney+.
Disney+ has 131.6 million subscribers, while Paramount+ has grown to 79.6 million. Hulu and Peacock continue to attract sizeable audiences with 64.1 million and 46 million subscribers respectively.
Some companies, including Apple, no longer publicly disclose subscriber figures. Apple TV+ is therefore shown using the latest widely reported industry estimate.
What Share of All TV Viewing Is Taken By Streaming Services in the United States?
| DISTRIBUTION OF TOTAL TELEVISION AND VIDEO USAGE IN THE UNITED STATES, BY DELIVERY PLATFORM (FEBRUARY 2026) | |
|---|---|
| TV Viewing Type | Percentage Share |
| Streaming | 48.0% |
| Broadcast | 21.7% |
| Cable | 20.0% |
| Other | 10.3% |
Streaming now accounts for 48.0% of total television and video viewing in the United States, making it the largest viewing category by a considerable margin.
Broadcast television represents 21.7% of viewing, while cable accounts for 20.0%. The remaining 10.3% falls into other viewing methods.
Streaming’s 48.0% share is now larger than broadcast television (21.7%) and cable (20.0%) combined.
Breakdown of Individual Streaming Services
Let’s take a look at Netflix, Amazon Prime Video, Disney+, Apple TV+, Max, and Hulu, on a case-by-case basis.
How Many Subscribers Does Netflix Have?
325 million
Netflix remains the largest streaming service in the world with 325 million subscribers.
That’s around 125 million more than Amazon Prime Video’s reported audience and nearly 2.5 times the size of Disney+.
How Many Subscribers Does Amazon Prime Video Have?
200 million+
Amazon does not disclose standalone Prime Video subscriber figures. The company has reported that more than 200 million Prime members stream Prime Video content globally, making direct comparisons with Netflix and Disney+ more difficult.
How Many Subscribers Does Disney+ Have?
131.6 million
Disney+ has 131.6 million subscribers worldwide, making it the fourth-largest streaming service included in this comparison.
How Many Subscribers Does Apple TV+ Have?
45 million+
Apple does not publicly disclose subscriber figures for Apple TV+. Industry estimates place the service at around 45 million subscribers globally.
Apple TV+ remains significantly smaller than Netflix, Amazon Prime Video and Disney+ based on available subscriber estimates.
How Many Subscribers Does Max Have?
140 million+
Warner Bros. Discovery’s streaming business, which includes Max and Discovery+, now exceeds 140 million subscribers worldwide.
Warner Bros. Discovery’s streaming business now has more subscribers than Disney+ and trails only Netflix and Amazon Prime Video in the rankings shown above.
How Many Subscribers Does Hulu Have?
64.1 million
Hulu has 64.1 million subscribers, just under half of Disney+’s total and around one-fifth of Netflix’s audience.
Video Streaming Service Revenue
| GLOBAL VIDEO STREAMING SERVICES REVENUE | |
|---|---|
| Year | Revenue (in billion USD) |
| 2017 | 27.86 |
| 2018 | 34.65 |
| 2019 | 44.16 |
| 2020 | 59.40 |
| 2021 | 73.86 |
| 2022 | 81.26 |
| 2023 | 95.88 |
| 2024 | 108.50 |
| 2025 | 159.98 |
| *2026 | 195.85 |
| *2026 is an estimated figure | |
Global streaming revenue is projected to reach $195.85 billion in 2026, up from $159.98 billion in 2025.
Will Netflix Continue to Be the Most Popular Streaming Service?
| PERCENTAGE OF SUBSCRIBERS FOR MAJOR STREAMING SERVICES (JUNE 2026) | |
|---|---|
| Streaming Service | Percentage of Subscribers |
| Netflix | 27.1% |
| Amazon Prime Video | 16.6% |
| Max (WBD Streaming) | 11.7% |
| Disney+ | 11.0% |
| *YouTube Premium | 10.4% |
| Paramount+ | 6.6% |
| Hulu | 5.3% |
| Peacock | 3.8% |
| **Apple TV+ | 3.7% |
| ESPN+ | 2.0% |
| Crunchyroll | 1.7% |
| *Includes YouTube Music and trial users. **Estimated figure as Apple does not publicly report subscriber numbers. | |
Netflix accounts for 27.1% of the subscribers included in this comparison.
Amazon Prime Video follows with 16.6%, ahead of Max (11.7%) and Disney+ (11.0%).
Netflix’s share is around 10 percentage points higher than Amazon Prime Video and more than double that of Disney+.
How Many Subscribers: Netflix Vs Disney
| NETFLIX VS DISNEY (JUNE 2026) | |
|---|---|
| Streaming Service | Number of Subscribers (in millions) |
| Netflix | 325 |
| Disney family (Disney+, Hulu & ESPN together) | 219.8 |
| Disney+ | 131.6 |
| Hulu | 64.1 |
| ESPN | 24.1 |
Netflix has 325 million subscribers.
Disney+ has 131.6 million subscribers.
Disney’s combined streaming portfolio, including Hulu and ESPN+, reaches 219.8 million subscribers.
Even when those services are combined, Netflix still leads by roughly 105 million subscribers.
SellCell Forecast: What Could Netflix and Disney+ Look Like by 2030?
| Netflix vs Disney+ Subscriber Trends (2023–2025) and Directional Forecast | |||
|---|---|---|---|
| Service | 2023 | 2025 | 2030 Forecast |
| Netflix | 260.3m | 325m | 487m |
| Disney+ | 150.2m | 131.6m | 91m |
| *Directional forecast based on subscriber trends between 2023 and 2025. Future subscriber growth is unlikely to follow the same trajectory exactly and figures should be treated as illustrative rather than predictive. | |||
Netflix added 64.7 million subscribers between the end of 2023 and the end of 2025, growing from 260.3 million to 325 million.
Over the same period, Disney+ declined from 150.2 million subscribers to 131.6 million.
If both services continued at the same pace seen between 2023 and 2025, Netflix would approach 500 million subscribers by 2030, while Disney+ would fall below 100 million.
The reality will almost certainly be less extreme than this, as subscriber growth and declines rarely continue at the same pace indefinitely. However, the exercise highlights the scale of Netflix’s current lead.
SellCell forecast: Based on recent subscriber trends, Disney+ is unlikely to catch Netflix during the remainder of the decade.
Netflix Demographics
| NUMBER OF NETFLIX SUBSCRIBERS BY REGION (JUNE 2026) | |
|---|---|
| Region | Number of Subscribers (in millions) |
| Europe, Middle East and Africa | 109 |
| U.S. and Canada | 97 |
| Latin America | 62 |
| Asia Pacific | 57 |
| *Estimated 2026 regional subscribers based on the latest available regional share data and Netflix’s latest reported global subscriber total of 325 million. | |
Europe, the Middle East and Africa account for Netflix’s largest estimated subscriber base at 109 million.
The United States and Canada follow with 97 million subscribers, while Latin America and Asia Pacific account for a combined 119 million subscribers.
These figures are estimated using Netflix’s latest reported subscriber total and the most recent regional share data available.
| GENDER OF NETFLIX SUBSCRIBERS (JUNE 2026) | |
|---|---|
| Gender | Percentage of Subscribers |
| Male | 49.0% |
| Female | 51.0% |
Netflix’s subscriber base is almost evenly split between women (51%) and men (49%).
Netflix remains the world’s largest streaming service with 325 million subscribers. Amazon Prime Video, Disney+, Max and several other services have built substantial audiences of their own, but Netflix still holds a clear lead.
Which Streaming Service Has the Most Subscribers?
Netflix remains the world’s largest streaming service with 325 million subscribers.
Amazon Prime Video follows with more than 200 million viewers, while Max (140 million) and Disney+ (131.6 million) occupy the next two positions.
Even when Disney+, Hulu and ESPN+ are combined, Netflix remains the largest subscription streaming service by audience size.
Sources
- Netflix (Netflix statistics)
https://s22.q4cdn.com/959853165/files/doc_financials/2025/q4/FINAL-Q4-25-Shareholder-Letter.pdf
https://ir.netflix.net/
https://ir.netflix.net/investor-news-and-events/investor-events/event-details/2026/Netflix-Fourth-Quarter-2025-Earnings-Interview-2026-ILhOSSH43f/default.aspx - Walt Disney (Disney+ statistics)
https://thewaltdisneycompany.com/press-releases/the-walt-disney-company-reports-fourth-quarter-and-full-year-earnings-for-fiscal-2025/ - SEC (Disney+ statistics)
https://www.sec.gov/Archives/edgar/data/1744489/000174448925000155/dis-20250927.htm - Walt Disney (Hulu statistics)
https://thewaltdisneycompany.com/press-releases/the-walt-disney-company-reports-fourth-quarter-and-full-year-earnings-for-fiscal-2025/ - SEC (Hulu statistics)
https://www.sec.gov/Archives/edgar/data/1744489/000174448925000155/dis-20250927.htm - Warner Bros. (Max statistics)
https://ir.wbd.com/
https://ir.wbd.com/financial-information/quarterly-results/default.aspx - Paramount (Paramount+ statistics)
https://ir.paramount.com/ - Comcast (Peacock statistics)
https://www.cmcsa.com/news-releases/news-release-details/comcast-reports-1st-quarter-2026-results - Hollywood Reporter (Peacock statistics)
https://www.hollywoodreporter.com/business/business-news/peacock-comcast-q1-2026-earnings-report-loss-subscribers-1236572816/ - Amazon (Prime Video statistics)
https://advertising.amazon.com/library/news/unboxed-prime-video-advertising - Deadline (Prime Video statistics)
https://deadline.com/2025/11/amazon-prime-video-ad-supported-reach-315-million-viewers-1236613887/ - 9to5Max (Apple TV+ statistics)
https://9to5mac.com/2025/10/14/eddy-cue-says-apple-tv-has-significantly-more-subscribers-than-analysts-estimate/ - Walt Disney (ESPN+ statistics)
https://thewaltdisneycompany.com/app/uploads/2025/08/q3-fy25-earnings.pdf - YouTube (YouTube Premium statistics)
https://blog.youtube/inside-youtube/20-years-125-million-subscribers-lyor-cohen/ - Sony (Crunchyroll statistics)
https://www.sony.com/en/SonyInfo/IR/
https://www.sony.com/en/SonyInfo/IR/library/corporatereport/ - Sahm Capital (Crunchyroll statistics)
https://www.sahmcapital.com/news/content/sony-says-crunchyroll-subscribers-top-21-million-at-corporate-strategy-briefing-2026-05-08 - Statista
https://www.statista.com/statistics/1271692/total-tv-video-usage-distribution-by-delivery-platforms/
https://www.statista.com/outlook/dmo/digital-media/video-on-demand/video-streaming-svod/worldwide#revenue
https://www.statista.com/statistics/483112/netflix-subscribers/ - Quantum
https://www.quantumrun.com/consulting/video-streaming-market-statistics/ - Demand Sage
https://www.demandsage.com/netflix-subscribers/
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