Apple’s iPad remains the world’s best-selling tablet in 2026, more than 15 years after the first model launched.
Despite growing competition from Samsung and other Android brands, Apple still dominates tablet sales across several major markets including the US, UK and Canada.
Below, we look at the latest iPad shipment figures, tablet market-share data and wider sales trends to see how Apple’s tablet business has changed over the years.
Key Findings
- Apple shipped an estimated 60.2 million iPads globally in 2025, up from 51.4 million in 2024.
- Apple held 58.2% tablet market share in the United States between April 2025 and April 2026, while Canada was even higher at 66.3%.
- Samsung remained much closer to Apple across parts of Europe, including Germany where Apple held 41.2% market share compared to Samsung’s 39.9%.
- Spain was one of the few major markets where Samsung led overall tablet share, with 40.4% compared to Apple’s 35.0%.
- The iPad Pro lineup now accounts for 43% of iPad sales, ahead of the standard iPad on 24% and iPad Air on 23%.
- Global tablet shipments still remain well below their Q4 2013 peak of 78.6 million quarterly units.
Contents
- Global iPad Shipments
- 2026 So Far
- iPad Market Share by Country
- iPad Generations
- Most Popular iPad Models
- iPad vs Other Tablet Brands
- Which Tablet Is Sold the Most?
- Are Tablets Losing Popularity?
- Frequently Asked Questions
- What’s Next for the iPad Market?
How Many iPads Have Been Sold, Globally?
| SHIPMENTS OF IPADS GLOBALLY (2012 – 2025) | |
|---|---|
| Shipments in millions | |
| 2012 | 73.4 |
| 2013 | 74.2 |
| 2014 | 63.4 |
| 2015 | 49.6 |
| 2016 | 42.7 |
| 2017 | 43.8 |
| 2018 | 43.3 |
| 2019 | 49.9 |
| 2020 | 53.3 |
| 2021 | 57.8 |
| 2022 | 61.7 |
| 2023 | 50.5 |
| 2024 | 51.4 |
| 2025 | 60.2 |
Key Trends
Apple shipped an estimated 60.2 million iPads globally in 2025, according to IDC and Omdia market data.
Annual iPad shipments peaked at 74.2 million units back in 2013 before the wider tablet market started slowing down.
Tablet sales surged again during the pandemic years before cooling across 2023 and 2024.
Even so, Apple still remains comfortably ahead of every other tablet manufacturer globally.
2026 So Far
More recent Q1 2026 market data suggests Apple’s tablet recovery has continued into 2026.
According to Omdia, Apple shipped roughly 14.8 million iPads during Q1 2026, giving the company around 40.1% global tablet market share.
The figures also represented 7.9% year-on-year shipment growth for Apple, helped largely by strong demand for the iPad Air lineup.
| WORLDWIDE TABLET SHIPMENTS Q1 2026 | |||
|---|---|---|---|
| Shipments | Market Share | Annual Growth | |
| Apple | 14,837 | 40.1% | 7.9% |
| Samsung | 5,796 | 15.7% | -12.6% |
| Huawei | 3,242 | 8.8% | 28.1% |
| Lenovo | 3,045 | 8.2% | 20.0% |
| Xiaomi | 2,653 | 7.2% | -13.6% |
| Others | 7,447 | 20.1% | -11.9% |
| Total | 37,020 | 100.0% | 0.1% |
How Many iPads Have Been Sold in the USA?
| TABLET VENDOR MARKET SHARE IN THE UNITED STATES (APR 2025 – APR 2026) | |
|---|---|
| Market share | |
| Apple | 58.17% |
| Samsung | 18.28% |
| Amazon | 13.79% |
| Lenovo | 0.49% |
| TCL | 0.32% |
| Unknown | 8.16% |
Apple continues to dominate the US tablet market by a significant margin.
Between April 2025 and April 2026, Apple held 58.2% tablet market share in the United States, far ahead of Samsung on 18.3%.
The US remains one of Apple’s strongest tablet markets globally.
How Many iPads Have Been Sold in Canada?
| TABLET VENDOR MARKET SHARE IN CANADA (APR 2025 – APR 2026) | |
|---|---|
| Market share | |
| Apple | 66.33% |
| Samsung | 24.34% |
| Amazon | 3.49% |
| Lenovo | 1.14% |
| Huawei | 0.49% |
| Unknown | 3.90% |
Canada remains another major market where Apple dominates tablet sales.
Between April 2025 and April 2026, Apple held 66.3% of the Canadian tablet market, while Samsung accounted for 24.3%.
Canada is still one of Apple’s strongest tablet markets anywhere in the world.
How Many iPads Have Been Sold in the United Kingdom?
| TABLET VENDOR MARKET SHARE IN THE UNITED KINGDOM (APR 2025 – APR 2026) | |
|---|---|
| Market share | |
| Apple | 53.22% |
| Samsung | 21.51% |
| Amazon | 11.40% |
| Lenovo | 2.60% |
| Huawei | 0.98% |
| Unknown | 9.13% |
Apple also continues to lead the tablet market comfortably in the United Kingdom.
Between April 2025 and April 2026, Apple held 53.2% tablet market share in the UK, ahead of Samsung on 21.5%.
The UK remains one of Apple’s strongest European tablet markets.
How Many iPads Have Been Sold in Germany?
| TABLET VENDOR MARKET SHARE IN GERMANY (APR 2025 – APR 2026) | |
|---|---|
| Market share | |
| Apple | 41.24% |
| Samsung | 39.90% |
| Amazon | 4.52% |
| Lenovo | 2.87% |
| Huawei | 2.96% |
| Unknown | 5.09% |
Germany is one of the more competitive tablet markets in Europe.
Between April 2025 and April 2026, Apple held 41.2% of the German tablet market, while Samsung was close behind on 39.9%.
Unlike the US and Canada, Samsung remains a serious competitor to Apple in Germany, with the two brands running fairly close overall.
How Many iPads Have Been Sold in France?
| TABLET VENDOR MARKET SHARE IN FRANCE (APR 2025 – APR 2026) | |
|---|---|
| Market share | |
| Samsung | 42.66% |
| Apple | 40.26% |
| Xiaomi | 4.30% |
| Lenovo | 2.78% |
| Huawei | 2.45% |
| Unknown | 6.18% |
Interestingly, France is another market where Apple and Samsung are much closer than they are in North America.
Samsung held 42.7% of the French tablet market between April 2025 and April 2026, while Apple followed on 40.3%.
There’s actually very little separating Apple and Samsung in France.
How Many iPads Have Been Sold in Italy?
| TABLET VENDOR MARKET SHARE IN ITALY (APR 2025 – APR 2026) | |
|---|---|
| Market share | |
| Apple | 48.69% |
| Samsung | 33.08% |
| Huawei | 4.32% |
| Xiaomi | 2.99% |
| Lenovo | 2.85% |
| Unknown | 5.29% |
Apple still leads the tablet market in Italy, although Samsung continues to perform strongly there too.
Between April 2025 and April 2026, Apple held 48.7% market share compared to Samsung’s 33.1%.
Italy has become a much more competitive tablet market over the last few years compared to countries like the US, UK and Canada.
How Many iPads Have Been Sold in Spain?
| TABLET VENDOR MARKET SHARE IN SPAIN (APR 2025 – APR 2026) | |
|---|---|
| Market share | |
| Samsung | 40.43% |
| Apple | 34.98% |
| Xiaomi | 6.7% |
| Huawei | 5.41% |
| Lenovo | 4.26% |
| Unknown | 5.07% |
Spain is one of the few major markets where Samsung currently leads Apple in tablet share.
Samsung held 40.4% of the Spanish tablet market between April 2025 and April 2026, while Apple reached 35.0%.
Android tablets tend to perform much better across parts of Europe than they do in North America, and Spain is a good example of that.
How Many iPad Generations Are There?
The iPad lineup has grown a lot since Apple launched the first model back in 2010.
There are now several different iPad ranges, including the standard iPad, iPad mini, iPad Air and iPad Pro. Apple has also refreshed most of the lineup regularly over the years, especially the higher-end Pro models.
The standard iPad has now reached its 11th generation, while the iPad Pro lineup has expanded into both 11-inch and 13-inch versions aimed at more premium users.
| iPad: 11 generations | |
| iPad | 2010 |
| iPad 2 | 2011 |
| iPad (3rd generation) | 2012 |
| iPad (4th generation) | 2012 |
| iPad (5th generation) | 2017 |
| iPad (6th generation) | 2018 |
| iPad (7th generation) | 2019 |
| iPad (8th generation) | 2020 |
| iPad (9th generation) | 2021 |
| iPad (10th generation) | 2022 |
| iPad A16 (11th generation) | 2025 |
| iPad Mini: 7 generations | |
| iPad Mini | 2012 |
| iPad Mini 2 | 2013 |
| iPad Mini 3 | 2014 |
| iPad Mini 4 | 2015 |
| iPad Mini (5th generation) | 2019 |
| iPad Mini (6th generation) | 2021 |
| iPad Mini (7th generation) | 2024 |
| iPad Air: 8 generations | |
| iPad Air | 2013 |
| iPad Air 2 | 2014 |
| iPad Air (3rd generation) | 2019 |
| iPad Air (4th generation) | 2020 |
| iPad Air (5th generation) | 2022 |
| iPad Air M2 (6th generation) | 2024 |
| iPad Air M3 (7th generation) | 2025 |
| iPad Air M4 (8th generation) | 2026 |
| iPad Pro 12.9-inch: 6 generations | |
| iPad Pro 12.9-inch | 2015 |
| iPad Pro 12.9-inch (2nd generation) | 2017 |
| iPad Pro 12.9-inch (3rd generation) | 2018 |
| iPad Pro 12.9-inch (4th generation) | 2020 |
| iPad Pro 12.9-inch (5th generation) | 2021 |
| iPad Pro 12.9-inch (6th generation) | 2022 |
| iPad Pro 11-inch: 6 generations | |
| iPad Pro 11-inch | 2018 |
| iPad Pro 11-inch (2nd generation) | 2020 |
| iPad Pro 11-inch (3rd generation) | 2021 |
| iPad Pro 11-inch (4th generation) | 2022 |
| iPad Pro 11-inch M4 (5th generation) | 2024 |
| iPad Pro 11-inch M5 (6th generation) | 2025 |
| iPad Pro 13-inch: 2 generations | |
| iPad Pro 13-inch M4 (1st generation) | 2024 |
| iPad Pro 13-inch M5 (2nd generation) | 2025 |
| iPad Pro 10.5-inch: 1 generation | |
| iPad Pro 10.5-inch | 2017 |
| iPad Pro 9.7-inch: 1 generation | |
| iPad Pro 9.7-inch | 2016 |
Which iPad Model Has Sold the Most Units?
| MOST POPULAR IPAD MODEL IN 2026 | |
|---|---|
| Market share | |
| iPad Pro | 43% |
| iPad | 24% |
| iPad Air | 23% |
| iPad Mini | 10% |
The iPad Pro is now Apple’s most popular iPad range.
According to the latest sales-share data, iPad Pro models make up 43% of iPad sales. The standard iPad sits at 24%, while the iPad Air is close behind on 23%.
The iPad mini remains the smallest part of the lineup with a 10% share.
That is quite a big shift from the earlier years of the iPad, when cheaper entry-level models tended to dominate sales.
Premium iPad models also tend to retain their value better over time, especially higher-end Pro devices.
How Many iPads Has Apple Sold vs. Other Tablets?
| SHIPMENTS OF TABLETS GLOBALLY BY MANUFACTURER (2023-2025) | ||||||
|---|---|---|---|---|---|---|
| Apple | Samsung | Huawei | Lenovo | Xiaomi | Others | |
| 2023 | 50.5 | 25.9 | 8.8 | 9.2 | 4.8 | 29.8 |
| 2024 | 51.4 | 27.8 | 10.4 | 10.4 | 9.2 | 34.5 |
| 2025 | 60.2 | 26.2 | 10.5 | 11.9 | 12.1 | 33.9 |
Apple still sells more tablets than any other manufacturer.
In 2025, Apple shipped an estimated 60.2 million iPads globally. Samsung shipped 26.2 million tablets over the same period, while Lenovo and Xiaomi remained further behind.
Even with Android tablets improving over the last few years, Apple still shipped more than double Samsung’s tablet volume in 2025.
Which Tablet Is Sold the Most?
The iPad is still the world’s best-selling tablet.
Apple has remained ahead of Samsung and every other major tablet brand for well over a decade now. While Android tablets continue to perform well in several markets, Apple still comfortably leads the global tablet market overall.
That gap also widened again in 2025, with Apple shipping more than double Samsung’s tablet volume worldwide.
Are Tablets Getting Less Popular?
| SHIPMENTS OF TABLETS GLOBALLY (Q2 2010 – Q1 2026) | |
|---|---|
| Shipments in millions | |
| Q2 2010 | 3.3 |
| Q3 2010 | 4.5 |
| Q4 2010 | 10.1 |
| Q1 2011 | 7.9 |
| Q2 2011 | 15.04 |
| Q3 2011 | 18.6 |
| Q4 2011 | 29.9 |
| Q1 2012 | 20.3 |
| Q2 2012 | 28.3 |
| Q3 2012 | 34.8 |
| Q4 2012 | 60 |
| Q1 2013 | 48.6 |
| Q2 2013 | 44.4 |
| Q3 2013 | 48.3 |
| Q4 2013 | 78.6 |
| Q1 2014 | 50 |
| Q2 2014 | 48 |
| Q3 2014 | 55.7 |
| Q4 2014 | 76.4 |
| Q1 2015 | 46.4 |
| Q2 2015 | 44.1 |
| Q3 2015 | 50.5 |
| Q4 2015 | 66.2 |
| Q1 2016 | 39.6 |
| Q2 2016 | 39.3 |
| Q3 2016 | 43 |
| Q4 2016 | 52.9 |
| Q1 2017 | 35.8 |
| Q2 2017 | 38.2 |
| Q3 2017 | 40 |
| Q4 2017 | 49.6 |
| Q1 2018 | 31.7 |
| Q2 2018 | 33.9 |
| Q3 2018 | 36.4 |
| Q2 2019 | 32.2 |
| Q3 2019 | 38.1 |
| Q4 2019 | 43.6 |
| Q1 2020 | 25.7 |
| Q2 2020 | 38.9 |
| Q3 2020 | 46.7 |
| Q4 2020 | 52.2 |
| Q1 2021 | 39.9 |
| Q2 2021 | 40.5 |
| Q3 2021 | 42.3 |
| Q4 2021 | 46 |
| Q1 2022 | 38.4 |
| Q2 2022 | 40.5 |
| Q3 2022 | 38.6 |
| Q4 2022 | 45.7 |
| Q1 2023 | 30.7 |
| Q2 2023 | 28.3 |
| Q3 2023 | 33.2 |
| Q4 2023 | 36.8 |
| Q1 2024 | 30.8 |
| Q2 2024 | 35.4 |
| Q3 2024 | 37.6 |
| Q4 2024 | 39.9 |
| Q1 2025 | 37 |
| Q2 2025 | 37.7 |
| Q3 2025 | 39.2 |
| Q4 2025 | 40.9 |
| Q1 2026 | 37 |
| *2018 Q1-Q3 (source missing Q4), 2019 Q2-Q4 (source missing Q1) | |
Tablet sales are nowhere near the levels seen during the market’s peak years in 2013 and 2014.
Back then, quarterly tablet shipments regularly climbed above 70 million units globally. More recently, quarterly shipments have mostly stayed below 45 million.
Tablet sales jumped again during the pandemic years as more people bought tablets for work, streaming and remote learning. But like a lot of consumer tech categories, demand cooled once lockdowns ended.
That said, tablets are still a huge global market, and recent shipment figures suggest sales have started stabilising again after the slowdown seen across 2023.
FAQs about iPads & Tablets
How many iPads has Apple sold in total?
Based on IDC and Omdia shipment data, Apple has shipped well over 700 million iPads globally since launch.
Which iPad sells the most?
The iPad Pro is currently Apple’s best-selling iPad range, accounting for 43% of iPad sales.
Is the iPad still the most popular tablet?
Yes. Apple still ships more tablets globally than any other manufacturer.
Are tablets becoming less popular?
Tablet sales remain below the huge highs seen during 2013 and 2014, although shipment numbers have stabilised again recently.
What’s Next for the iPad Market?
Tablet sales still haven’t returned to the huge highs seen back in 2013 and 2014.
Apple is still comfortably ahead of Samsung and every other major tablet brand globally.
Even though tablet sales remain below their early 2010s peak, millions of devices are still shipped globally every quarter. The wider mobile-device market also continues to grow, especially smartphones, which still outsell other devices worldwide.
Sources
- International Data Corporation (IDC)
https://www.idc.com/ - Omdia
https://omdia.tech.informa.com/
https://omdia.tech.informa.com/pr/2026/may/global-tablet-market-sees-marginal-growth-at-0point1-percent-in-q1-2026-as-demand-outlook-weakens - Apple
https://www.apple.com/newsroom/2026/01/apple-reports-first-quarter-results/
https://support.apple.com/en-gb/108043 - Statcounter – United States
https://gs.statcounter.com/vendor-market-share/tablet/united-states-of-america - Statcounter – Canada
https://gs.statcounter.com/vendor-market-share/tablet/canada - Statcounter – United Kingdom
https://gs.statcounter.com/vendor-market-share/tablet/united-kingdom - Statcounter – Germany
https://gs.statcounter.com/vendor-market-share/tablet/germany - Statcounter – France
https://gs.statcounter.com/vendor-market-share/tablet/france - Statcounter – Italy
https://gs.statcounter.com/vendor-market-share/tablet/italy - Statcounter – Spain
https://gs.statcounter.com/vendor-market-share/tablet/spain - MacTech
https://www.mactech.com/2026/03/05/the-ipad-air-accounts-for-23-of-ipad-sales-the-pro-models-lead-with-43-of-unit-sales/
Where the IDC and Omdia have been highlighted as the data source above, we have synthesized the data from the two sources to provide a comprehensive market overview.