Monroe County executive Maggie Brooks yesterday announced the launch of a nationally sponsored awareness campaign which is aimed at educating parents, students and teachers on the healthy, appropriate use of new and old cell phones among the youth population of Monroe County.
The INOBTR (I Know Better) Program, as it has been christened, is being run in conjunction with the likes of the Monroe County Youth Bureau, The United States Department of Justice Office of Juvenile Justice and Delinquency Prevention, the Rochester Institute of Technology, Project Youth Safety, Harvard’s Center for Child’s Media and the iKeepSafe Coalition and Monroe County will pilot the country’s very first Cell Phone Smart Public Awareness Campaign.
“In recent years, the lack of cell phone etiquette among our young people had resulted in cyber bullying and unsafe driving practices,” says Brooks. “Some of these hazardous situations have resulted in alarming and sometimes fatal outcomes.” The campaign will mainly focus on targeting educators via the provision of collateral materials, while its second focus will be on reaching out to students between the ages of 8 to 11 and parents through brochures, radio announcements, cinema and online advertisements and posters.
INOBTR is a non-profit organization which is focused on educating children via public awareness in order to keep them safe. The iKeepSafe website says that “It is more important than ever to teach this new generation of cell phone users to be safe and smart”.