In October, at the next Apple conference following on from the iPhone 5, we expect to see a new iPad unveiled – the iPad Mini. So why would Apple design a 7 inch tablet and launch it onto the market?
In my opinion one of the main reasons Apple would do this, is to simpl try and capture more of the market place by pushing Android sales down and increasing their own. There are a lot of people out there that would love to get their hands on an iPad (whether thats the first, second or third edition), but sadly they just don’t have the $400+ spare to get one, or they just don’t want to spend that kind of money.
The next option for these customers is to look into the Android market where a tablet can sell for $100 – $200, cheap enough right?.
Maybe Apple realize that there is am opportunity to plug a gap in the market, so an iPad mini would be the perfect solution. The new device will help to bring in new custom whilst taking custom away from rival companies.
The iPad mini for those reasons I have mentioned above, will most likely interest parents who are on a set budget, rather than your hardcore tech fanatic or business person.
Therefore can also assume that most iPad mini buyers will be those who haven’t owned one of Apple’s products in the past, this being their first.
Reasons For Not Buying Include:
Those who already own an iPad
Those who want a USB slot with a tablet
Your general Apple ‘haters’ who refuse to buy any Apple product
Competition from the Nexus 7 which has had impressive reviews
Reasons For Buying Include:
A cheaper alternative to those who want an iPad
Ideal purchase for your children
Those who want to move away from Android tablets
The size makes this version more portable
What are your thoughts about the iPad mini? Would you go ahead and buy one?