More than a third of all adults in the United Kingdom and the United States play games on their cell phones, according to a new study. The study, commissioned by video game operator and publisher PopCap Games and carried out by Information Solutions Group, says that cell phones have surpassed personal computers and video game consoles as the number one gaming device over the course of the last two years. Two thousand, two hundred and forty five people were interviewed as a part of the study with more than half saying they have played a game on a cell phone at some point.
“Mobile games are, along with social games, the hottest sector of the video game industry by far,” claims the executive vice president of PopCap Games, Dennis Ryan, who also says that his company earns around a third of its income from games which can be played on cell phones such as “Bejeweled” and “Plants Vs Zombies”. “As more people purchase smart-phones and the entire process of finding, purchasing and playing mobile games become as simple as browsing the internet, the mobile games market is going to accelerate even more,” Ryan insists. Of gamers who play on smart-phones, ninety-two per cent of those surveyed say that they do so at least once a week, with forty -five percent admitting that they do so on a daily basis. All cell phones gamers have confessed that the time they spend playing games on their cell phones has increased over the past year.