How Many Subscribers Do Netflix/Amazon Prime Video/Disney+ & Other Video Streaming Services Have? (2023)

This article will tell you what streaming platforms are available and their current revenue.
You can discover how many subscribers each streaming service has.
You can find out which is the most popular streaming service based on subscriber count, here.

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The global streaming market is projected to earn 95.35 billion USD in 2023, with 2022 revenue reaching $80.81 billion.
Netflix is the top streaming app, with 220.6 million subscribers and an 8.0% share of all US TV viewing at the end of Q2 2022.
Slightly more females subscribe to Netflix than males, with a 51% to 49% split.
Amazon Prime Video has 220.0 million subscribers by the end of Q2 2022, but only a 3.0% share of all TV viewing, suggesting not all Amazon Prime subscribers stream Prime Video content.
Disney+ is catching up with both Netflix and Amazon Prime, with 164.2 million subscribers at the end of 2022.

The purpose of this article is to look at how many subscribers Netflix, Amazon Prime Video, Disney+, HBO Max, Hulu, and Apple TV have. It will look at the number of subscribers each streaming service has, and compare the figures between each one.

What Are the Top Video Streaming Apps?

For the purpose of this report, we will consider the top six services in terms of subscribers and TV viewing share.

Netflix	Netflix is top of the list. It has the most subscribers of any streaming service, currently. It is the largest streaming service in the world and spends tens of billions of dollars on content each year. Netflix streams a huge number of original productions.
Amazon Prime Video	Amazon Prime Video is one of the benefits that Amazon Prime members can enjoy, alongside speedy delivery and exclusive discounts. As a result, though, the number of active Prime Video users may be less than the number of Amazon Prime subscribers.
Disney+	Disney+ is (obviously) Disney’s streaming service. Launched in 2019, it is rapidly growing to catch up with Netflix and Prime Video. Alongside Disney originals, subscribers can enjoy Marvel Cinematic Universe movies, Star Wars productions, and even the adults are taken care of with Star and National Geographic!
Apple TV+	Apple TV+ is Apple’s attempt at taking on the streaming industry. It is less popular than other services (presumably as it is tied to owning an Apple device and the associated account), but it still has plenty of content (and Apple’s coffers) to support its foray into video streaming.
Hulu	Hulu is actually owned by Walt Disney Corp and has a huge range of original content. It is currently only available in the US; if it was to expand to the same territories as the likes of Netflix and Prime Video, it would likely have a much larger share of the market.
HBO Max	HBO Max is the home of original HBO content. Subscribers can stream HBO originals, and can also access content from Warner Media’s library.
Others	There are plenty of other global streaming services, too, although none are as popular as the above six platforms. These other streaming services include YouTube, Peacock, BBC iPlayer, ITV Hub, Tencent Video, iQiyi, Youku, Hotstar, and DouYu.

How Many Subscribers Does Each Streaming Service Have?

Number of Subscribers for Major Streaming Services

NUMBER OF SUBSCRIBERS FOR MAJOR STREAMING SERVICES
Streaming Service	Number of subscribers in millions
Netflix	220.6
Amazon Prime Video	220.0
Disney+	137.7
HBO Max	81.2
Hulu	45.0
Apple TV	20.0

*Figures as they were at the end of Q2 2022

As we can see from the chart above, in terms of numbers of subscribers at the end of Q2 2022, Netflix just about has the most subscribers of the main streaming services. Note that Amazon Prime Video and Apple TV keep subscriber and viewing figures close to their chest, so their figures might be slightly different in reality.

Netflix has the most subscribers. 220.6 million people subscribe to Netflix. ¹
Prime Video is almost neck-and-neck with Netflix. Amazon’s subscription service has 220 million subscribers. ²
Disney+ is the third most popular streaming service; it has 137.7 million subscribers. ³
HBO Max has 81.2 million subscribers ⁴, Hulu has 45 million ⁵, and Apple TV has 40 million global accounts, but only 20 million paying subscribers ⁶.

What Share of All TV Viewing Is Taken By Streaming Services in the United States?

TV VIEWING SHARE IN THE UNITED STATES
TV Viewing Type	Percentage Share
Streaming	34.8% (Netflix: 8.0% YouTube: 7.3% Hulu: 3.6% Amazon Prime Video: 3.0% Disney+: 1.8% HBO Max: 1.0% Other Streaming: 10.2%)
Cable	34.4%
Broadcast	21.6%
Other	9.2%

*Figures as they were at the end of Q2 2022

Delving into what share of all media viewing is taken by streaming services ⁷, we can see a slightly different story to that told by subscriber numbers.

For comparison purposes, cable takes 34.4% of TV viewing share, and broadcast takes 21.6%, and streaming takes 34.8%, making it the most popular method of viewing TV, with the highest share. 9.2% of viewers use other means to watch media.
Netflix has a leading 8.0% share of all TV viewing in the US.
YouTube takes a 7.3% share of US TV viewing.
Hulu garners 3.6% of all US TV viewing.
Despite its number of subscribers, Prime Video only has a 3.0% share of TV viewing in the US.
Disney+ takes 1.8% of the share, and HBO Max takes 1.0%.
The remaining 10.2% is taken by other streaming services, so is likely to include ESPN, HAYU, and many other smaller streaming platforms.

Breakdown of Individual Streaming Services

Let’s take a look at Netflix, Prime Video, Disney+, Apple TV, HBO MAX, and HULU, on a case-by-case basis.

How Many Subscribers Does Netflix Have?

220.6 million

Currently, Netflix has 220.6 million subscribers. This places it at the top of the pile when it comes to the number of subscribers. Despite controversy surrounding its stance on account sharing ⁸, Netflix remains the most popular streaming service by subscriber volume. It also has the largest share of US TV viewing for all streaming services, with 8.0% of the total.

How Many Subscribers Does Amazon Prime Video Have?

220 million

Amazon Prime has 220 million subscribers. However, the Prime Video service is part of the larger Amazon Prime subscription package, which includes faster delivery and discounts on Amazon’s marketplace. Amazon is very secretive about how many Amazon Prime subscribers are actively using Prime Video ⁹.

How Many Subscribers Does Disney+ Have?

137.7 million

Despite its relative infancy, Disney+ has 137.7 million subscribers. The platform launched in December 2019 in the United States, 12 years after the launch of Netflix’s streaming service in 2007, yet it has garnered more than half the subscriber count of Netflix in just three years. This is likely down to its ownership of the Marvel Cinematic Universe and its acquisition of Lucasfilm, the former owners of the Star Wars franchise. It has a 1.8% share of all US TV viewing.

How Many Subscribers Does Apple TV Have?

20 million

Apple is very secretive when it comes to sharing subscription figures for Apple TV. However, according to reports ⁶, Apple TV has in the region of 20 million customers. This is nowhere near the figures reported by Netflix and Amazon Prime Video, and Apple TV probably falls into the 10.2% of “other streaming services” taking a slice of the total US TV viewing figures.

How Many Subscribers Does HBO Max Have?

81.2 million

HBO Max has 81.2 million subscribers. This is a healthy figure, and is surely down to the very popular TV shows that are aired via the platform, including Game of Thrones, House of the Dragon, The Last of Us, and many more popular TV series’. HBO Max also takes a 1% share of the total TV viewings in the USA.

How Many Subscribers Does Hulu Have?

43 million

Hulu has 43 million subscribers and a 3.6% share of all US TV viewing. The brand is responsible for the original production The Handmaid’s Tale, which has soared in popularity since it first aired in 2017. Hulu also has a service called Hulu Live which, as is pretty obvious, offers live broadcasting instead of on-demand streaming.

Video Streaming Service Revenue

GLOBAL VIDEO STREAMING SERVICES REVENUE
Year	Revenue (in billion USD)
2017	$27.68
2018	$34.42
2019	$43.86
2020	$59.02
2021	$73.40
2022	$80.81
*2023	$95.35
*2024	$107.90
*2025	$118.50
*2026	$128.10
*2027	$137.00

*2023-2027 are forecasted figures

The global video streaming service is absolutely huge. Revenue for the industry is close to hitting the $100 billion mark, which is double the revenue in 2019, only four years ago ¹⁰. In 2022, we saw global streaming service revenue at $80.81 billion and 2023’s figure is projected to reach $95.35 billion. By the end of Q2 2024, we expect that figure to have reached the $100 billion mark.

Will Netflix Continue to Be the Most Popular Streaming Service?

Looking at the data, there are clearly challengers to Netflix’s top spot.

NUMBER OF SUBSCRIBERS FOR MAJOR STREAMING SERVICES
Streaming Service	Percentage of Subscribers
Netflix	30.4%
Amazon Prime Video	30.4%
Disney+	19.0%
HBO Max	11.2%
Hulu	6.2%
Apple TV	2.8%

*Figures as they were at the end of Q2 2022

Amazon Prime Video is clearly one service that Netflix needs to look out for, although the number of active Prime Video users could vary drastically compared to the 220.0 million Amazon Prime subscribers (of which Prime Video is a feature). Disney+ is almost certainly a challenger to Netflix…

Netflix Vs Disney

NETFLIX VS DISNEY
Streaming Service	Number of Subscribers (in millions)
Netflix	230.75
Disney family (Disney+, Hulu & ESPN together)	235.7
Disney+	164.2
Hulu	47.2
ESPN	24.3

*Figures as they were at the end of Q4 2022

Disney+ was only launched in 2019, yet by the end of Q4 2022, it has garnered an impressive 164.22 million subscribers ¹¹, 66.5 million less than Netflix ¹². However, this is Disney+ alone, and doesn’t take into account Disney’s other properties, ESPN ¹³ and Hulu ¹⁴. If we include both of those, then Disney has a total of 235.7 million subscribers across the three platforms, which is 5 million more than Netflix.

Netflix Demographics

Number of Netflix Subscribers by Region (Q4 2022)

NUMBER OF NETFLIX SUBSCRIBERS BY REGION (Q4 2022)
Region	Number of Subscribers (in millions)
Europe, Middle East and Africa	73.53
U.S. and Canada	73.39
Latin America	39.94
Asia Pacific	36.23

*Figures as they were at the end of Q4 2022

As we can see, Netflix performs very well in Europe, the Middle East, and Africa, with 73.53 million subscribers at the end of Q4 2022. The US and Canada has 73.39 subscribers. Latin America has 39.94 Netflix subs, and Asia Pacific region brings in 36.23 million viewers ¹⁵.

GENDER OF NETFLIX SUBSCRIBERS IN 2023
Gender	Percentage of Subscribers
Male	49.0%
Female	51.0%

In terms of the gender of Netflix subscribers, females tip the balance with a 51.0% share of subscriptions, while males take 49.0% of subs. So, not quite level, but this might even out over time (or could tip the balance even further, with more women subscribing) ¹⁶.

At the time of writing, Netflix holds the crown as the most popular streaming service. With Amazon cloaking its Prime Video subscribers in a veil of secrecy, and none of the other streaming services coming close to 220.6 million subscribers, it seems that Netflix will continue to be the people’s choice when it comes to streaming services.