Last updated November 30, 2023
Are you looking to find out which popular streaming service has the most subscribers? Read on…
This article will tell you what streaming platforms are available and their current revenue.
You can discover how many subscribers each streaming service has.
You can find out which is the most popular streaming service based on subscriber count, here.
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- SellCell Key Findings
- What Are the Top Video Streaming Apps?
- How Many Subscribers Does Each Streaming Service Have?
- What Share of All TV Viewing Is Taken By Streaming Services in the United States?
- Breakdown of Individual Streaming Services
- How Many Subscribers Does Netflix Have?
- How Many Subscribers Does Amazon Prime Video Have?
- How Many Subscribers Does Disney+ Have?
- How Many Subscribers Does Apple TV Have?
- How Many Subscribers Does HBO Max Have?
- How Many Subscribers Does Hulu Have?
- Video Streaming Service Revenue
- Will Netflix Continue to Be the Most Popular Streaming Service?
- How Many Subscribers: Netflix Vs Disney
- Netflix Demographics
- How Many Subscribers Does Netflix Have? The Most!
- References
- Discover More of SellCell’s Statistics Articles…
SellCell Key Findings:
- The global streaming market is projected to earn 95.8 billion USD in 2023, with 2022 revenue reaching $81.26 billion.
- Netflix is the top streaming app, with 247.15 million subscribers and an 31.4% share of all US streamed TV viewing at the end of Q4 2023.
- Slightly more females subscribe to Netflix than males, with a 51% to 49% split.
- Amazon Prime Video has 220.0 million subscribers by the end of Q2 2022, and a 28.0% share of all streamed TV viewing, suggesting not all Amazon Prime subscribers stream Prime Video content.
- Disney+ is catching up with both Netflix and Amazon Prime, with 150.2 million subscribers at the end of Q4 2023.
The purpose of this article is to look at how many subscribers Netflix, Amazon Prime Video, Disney+, HBO Max, Hulu, and Apple TV have. It will look at the number of subscribers each streaming service has and compare the figures between each one.
What Are the Top Video Streaming Apps?
For the purpose of this report, we will consider the top six services in terms of subscribers and TV viewing share.
| Netflix | Netflix is top of the list. It has the most subscribers of any streaming service, currently. It is the largest streaming service in the world and spends tens of billions of dollars on content each year. Netflix streams a huge number of original productions. |
| Amazon Prime Video | Amazon Prime Video is one of the benefits that Amazon Prime members can enjoy, alongside speedy delivery and exclusive discounts. As a result, though, the number of active Prime Video users may be less than the number of Amazon Prime subscribers. |
| Disney+ | Disney+ is (obviously) Disney’s streaming service. Launched in 2019, it is rapidly growing to catch up with Netflix and Prime Video. Alongside Disney originals, subscribers can enjoy Marvel Cinematic Universe movies, Star Wars productions, and even the adults are taken care of with Star and National Geographic! |
| Apple TV+ | Apple TV+ is Apple’s attempt at taking on the streaming industry. It is less popular than other services (presumably as it is tied to owning an Apple device and the associated account), but it still has plenty of content (and Apple’s coffers) to support its foray into video streaming. |
| Hulu | Hulu is actually owned by Walt Disney Corp and has a huge range of original content. It is currently only available in the US; if it was to expand to the same territories as the likes of Netflix and Prime Video, it would likely have a much larger share of the market. |
| HBO Max | HBO Max is the home of original HBO content. Subscribers can stream HBO originals, and can also access content from Warner Media’s library. |
| Others | There are plenty of other global streaming services, too, although none are as popular as the above six platforms. These other streaming services include YouTube, Peacock, BBC iPlayer, ITV Hub, Tencent Video, iQiyi, Youku, Hotstar, and DouYu. |
How Many Subscribers Does Each Streaming Service Have?
| NUMBER OF SUBSCRIBERS FOR MAJOR STREAMING SERVICES | |
|---|---|
| Streaming Service | Number of subscribers in millions |
| Netflix | 247.15 |
| Amazon Prime Video | 220.0 |
| Disney+ | 150.2 |
| HBO Max | 95.6 |
| Hulu | 48.3 |
| Apple TV | 25.0 |
*Figures as they were at the end of Q4 2023
As we can see from the chart above, in terms of numbers of subscribers at the end of Q4 2023, Netflix has the most subscribers of the main streaming services. Note that Amazon Prime Video and Apple TV keep subscriber and viewing figures close to their chest, so their figures might be slightly different in reality.
- Netflix has the most subscribers. 247.15 million people subscribe to Netflix. 1
- Prime Video is almost neck-and-neck with Netflix. Amazon’s subscription service has 220 million subscribers. 2
- Disney+ is the third most popular streaming service; it has 150.2 million subscribers. 3
- HBO Max has 95.6 million subscribers 4, Hulu has 48.3 million 5, and Apple TV has 50 million global accounts, but only 25 million paying subscribers 6.
What Share of All TV Viewing Is Taken By Streaming Services in the United States?
| DISTRIBUTION OF TOTAL TELEVISION AND VIDEO USAGE IN THE UNITED STATES IN SEPTEMBER 2023, BY DELIVERY PLATFORM | |
|---|---|
| TV Viewing Type | Percentage Share |
| Streaming | 37.5% |
| Cable | 29.8% |
| Broadcast | 23.0% |
| Other | 9.6% |
Delving into what share of all media viewing is taken by streaming services 7, we can see a similar story to that told by subscriber numbers above, with streaming taking the lead in usage share.
- For comparison, streaming takes 37.5% of the TV/video viewing share. Cable takes 29.8% of viewing share, broadcast takes 23.0%, making streaming the most popular method of viewing TV, with the highest share. 9.6% of viewers use other means to watch media.
Breakdown of Individual Streaming Services
Let’s take a look at Netflix, Prime Video, Disney+, Apple TV, HBO MAX, and HULU, on a case-by-case basis.
How Many Subscribers Does Netflix Have?
247.15 million
Currently, Netflix has 247.15 million subscribers. This places it at the top of the pile when it comes to the number of subscribers. Despite controversy surrounding its stance on account sharing 8, Netflix remains the most popular streaming service by subscriber volume. It also has the largest share of US TV viewing for all streaming services, with 31.4% of the total.
How Many Subscribers Does Amazon Prime Video Have?
220 million
Amazon Prime has 220 million subscribers. However, the Prime Video service is part of the larger Amazon Prime subscription package, which includes faster delivery and discounts on Amazon’s marketplace. Amazon is very secretive about how many Amazon Prime subscribers are actively using Prime Video 9.
How Many Subscribers Does Disney+ Have?
150.2 million
Despite its relative infancy, Disney+ has 150.2 million subscribers. The platform launched in December 2019 in the United States, 12 years after the launch of Netflix’s streaming service in 2007, yet it has garnered more than half the subscriber count of Netflix in just three years. This is likely down to its ownership of the Marvel Cinematic Universe and its acquisition of Lucasfilm, the former owners of the Star Wars franchise. It has a 19.1% share of all streamed US TV viewing.
How Many Subscribers Does Apple TV Have?
25 million
Apple is very secretive when it comes to sharing subscription figures for Apple TV. However, according to reports 6, Apple TV has in the region of 25 million customers. This is nowhere near the figures reported by Netflix and Amazon Prime Video, and Apple TV garners a mere 3.2% of the total US streamed TV viewing figures.
How Many Subscribers Does HBO Max Have?
95.6 million
HBO Max has 95.6 million subscribers. This is a healthy figure, and is surely down to the very popular TV shows that are aired via the platform, including Game of Thrones, House of the Dragon, The Last of Us, and many more popular TV series’. HBO Max also takes a 12.2% share of the total streamed TV viewings in the USA.
How Many Subscribers Does Hulu Have?
48.3 million
Hulu has 48.3 million subscribers and a 6.1% share of all US streamed TV viewing. The brand is responsible for the original production The Handmaid’s Tale, which has soared in popularity since it first aired in 2017. Hulu also has a service called Hulu Live which, as is pretty obvious, offers live broadcasting instead of on-demand streaming.
Video Streaming Service Revenue
| GLOBAL VIDEO STREAMING SERVICES REVENUE | |
|---|---|
| Year | Revenue (in billion USD) |
| 2017 | $27.86 |
| 2018 | $34.65 |
| 2019 | $44.16 |
| 2020 | $59.40 |
| 2021 | $73.86 |
| 2022 | $81.26 |
| *2023 | $95.88 |
| *2024 | $108.50 |
| *2025 | $119.10 |
| *2026 | $128.80 |
| *2027 | $137.70 |
*2024-2027 are forecasted figures
The global video streaming service is absolutely huge. Revenue for the industry is close to hitting the $100 billion mark, which is over double the revenue in 2019, only four years ago 10. In 2022, we saw global streaming service revenue at $81.26 billion and 2023’s figure is projected to reach $95.88 billion. By the end of Q2 2024, we expect that figure to have crossed the $100 billion mark.
Will Netflix Continue to Be the Most Popular Streaming Service?
Looking at the data, there are clearly challengers to Netflix’s top spot.
| PERCENTAGE OF SUBSCRIBERS FOR MAJOR STREAMING SERVICES | |
|---|---|
| Streaming Service | Percentage of Subscribers |
| Netflix | 31.4% |
| Amazon Prime Video | 28.0% |
| Disney+ | 19.1% |
| HBO Max | 12.2% |
| Hulu | 6.1% |
| Apple TV | 3.2% |
*Figures as they were at the end of Q4 2023
- Netflix has a leading 31.4% share of all streamed TV viewing in the US.
- Amazon Prime takes a 28.0% share of streamed US TV viewing.
- Hulu garners 6.1% of streamed US TV viewing.
- Despite its number of subscribers, Apple TV only has a 3.2% share of streamed TV viewing in the US.
- Disney+ takes 19.1% of the share, and HBO Max takes 12.2%.
Amazon Prime Video is clearly one service that Netflix needs to look out for, although the number of active Prime Video users could vary drastically compared to the 220.0 million Amazon Prime subscribers (of which Prime Video is a feature). Disney+ is almost certainly a challenger to Netflix…
How Many Subscribers: Netflix Vs Disney
| NETFLIX VS DISNEY | |
|---|---|
| Streaming Service | Number of Subscribers (in millions) |
| Netflix | 247.15 |
| Disney family (Disney+, Hulu & ESPN together) |
224.7 |
| Disney+ | 150.2 |
| Hulu | 48.5 |
| ESPN | 26.0 |
*Figures as they were at the end of Q4 2023
Disney+ was only launched in 2019, yet by the end of Q4 2023, it has garnered an impressive 150.2 million subscribers 11, 96.95 million less than Netflix 12. However, this is Disney+ alone, and doesn’t take into account Disney’s other properties, ESPN 13 and Hulu 14. If we include both of those, then Disney has a total of 224.7 million subscribers across the three platforms, which is still less than Netflix.
Netflix Demographics
| NUMBER OF NETFLIX SUBSCRIBERS BY REGION (Q4 2022) | |
|---|---|
| Region | Number of Subscribers (in millions) |
| Europe, Middle East and Africa | 73.53 |
| U.S. and Canada | 73.39 |
| Latin America | 39.94 |
| Asia Pacific | 36.23 |
*Figures as they were at the end of Q4 2022
As we can see, Netflix performs very well in Europe, the Middle East, and Africa, with 73.53 million subscribers at the end of Q4 2022. The US and Canada has 73.39 subscribers. Latin America has 39.94 Netflix subs, and Asia Pacific region brings in 36.23 million viewers 15.
| GENDER OF NETFLIX SUBSCRIBERS IN 2023 | |
|---|---|
| Gender | Percentage of Subscribers |
| Male | 49.0% |
| Female | 51.0% |
In terms of the gender of Netflix subscribers, females tip the balance with a 51.0% share of subscriptions, while males take 49.0% of subs. So, not quite level, but this might even out over time (or could tip the balance even further, with more women subscribing) 16.
At the time of writing, Netflix holds the crown as the most popular streaming service. With Amazon cloaking its Prime Video subscribers in a veil of secrecy, and none of the other streaming services coming close to 220.6 million subscribers, it seems that Netflix will continue to be the people’s choice when it comes to streaming services.
How Many Subscribers Does Netflix Have? The Most!
The latest 2023 data shows us that Netflix reigns supreme, catching more subscribers than any other streaming service. However, with Disney+ constantly adding to its repertoire, could it be the biggest threat to Netflix? Perhaps so, but it will likely be a few more years until Disney+ surpasses Netflix, if that ever happens at all.
References
- Statista (Netflix statistics)
- Businessofapps (Prime Video statistics)
- Statista (Disney+ statistics)
- Businessofapps (HBO Max statistics)
- businessofapps (Hulu statistics)
- Statista
- Nielsen
- Independent
- Forbes
- Statista
- Statista
- Statista
- Statista
- Statista
- Statista
- Demandsage
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