Are we going to call this the end of a golden era or simply media hype that adding fuel to a small fire? One thing is for certain, they have had a tough few months since the initial iPhone 5 launch. Many are saying that the iPhone is no longer unique and other Smartphone’s are chipping away at their top spot.
Let’s not beat around the bush here, Apple ARE under pressure and 2013 is going to be a testing time for them. Competition has increased and there are a lot more manufacturers bringing out eye-catching designs that are becoming more and more appealing to the public. You have BlackBerry and Nokia rising from the ashes whilst Google and Samsung power their way to the top in a bid to take some custom of Apple.
Android are also pushing their market share so it’s getting very competitive.
Can we blame Tim Cook? Apple have certainly changed since the Steve Jobs era, and you have to say that there will be no one better than him. He did however tell Tim Cook to run Apple in his own way and not to think about how Steve would run it.
Apple back then were untouchable and no one was coming close to creating what they had, so maybe it was easier to create that cult following.
It’s shares fell 4% to $501.75 after briefly dipping below the $500 mark.
It’s too early to start say that they are starting to sink, but it needs to keep a firm hold of its market share and fan base. 2013 is going to be a testing year for the tech giants.