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Samsung Poised to Outsell Nokia in 2012

Samsung Electronics Company claims that it will become the biggest cell phone maker in the whole world in 2012, ending the 14-year reign of Nokia over the mobile handset market, according to its chief executive.

Samsung has already become the top smart-phone maker in the world as of the third quarter of last year, and that supremacy is being quickly built upon with sleek designs and a rich line up of products, while the newest models from the likes of Research In Motion, HTC and Nokia are struggling to attract the interest of consumers.

Choi Gee-Sung, the chief executive officer of Samsung, told reporters two days ago while in Las Vegas that the firm overtook Nokia in terms of revenue in its most recent reported quarter, and is now confident that it will also be able to overtake the Finnish group in terms of shipments in 2012.  If that occurs, it would be yet another defeat for Nokia, which lost its grip on its decade long smart-phone dominance to Apple in 2011’s second quarter.

The Finnish firm rose to the top of the cell phone industry 14 years ago back in 1998, when it beat Motorola in phone sales and ever since it has been the driver for the whole of the Nordic economy.  Gartner analyst Carolina Milanesi, however, is not so sure about Samsung’s bullish prediction, noting “I think it will be hard for Samsung to beat Nokia without more aggressively targeting emerging markets.”