New iPhone expected to be major challenge to other manufacturers

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Last updated April 12, 2019

Image Courtesy of Apple

It is expected that when Apple release its much-anticipated iPhone 5 later this year, other manufacturers of smartphones are going to have a lot of catching up to do, according to industry insiders.

Nokia, once the market leaders when it came to cell phones, has been widely criticized for its failure to anticipate how huge the smartphone market was going to be and it has been playing catch-up ever since. Samsung has made in-roads and Microsoft has looked to cut back Apple’s lead, most have failed though.

One expert said “Microsoft should have spent more time filling in the holes for this [their latest] product release instead of worrying so much about what Apple was going to do” while another analyst pointed out that Nokia’s latest release lacked anything surprising and had no ‘wow’ factor, which has come to be included as standard with the iPhone.

“The devices that were launched were more of an evolution,” commented one expert. “This was a baby step for Nokia and Microsoft and not really a giant leap like some were hoping.”

The Nokia Lumia, launched last year, has sold just 4 million units in the second quarter of 2012, which is considerably less than the 26 million that Apple were able to achieve with the iPhone.  With the new iPhone 5 on its way, it does not seem as if things will get better for Nokia anytime soon.