This article covers the latest LinkedIn statistics, including total users, demographics, Premium subscribers, revenue growth, and platform trends.
We also look at LinkedIn’s growth over time, how it compares to rival professional platforms, and where the platform could be heading over the next five years.
Contents
- How Many People Use LinkedIn?
- How Often Do People Use LinkedIn?
- LinkedIn Premium Statistics
- LinkedIn Demographics
- LinkedIn Revenue Statistics
- LinkedIn Jobs and Recruitment Statistics
- LinkedIn Growth Statistics
- LinkedIn vs Other Professional Platforms
- LinkedIn Influencer & Brand Statistics
- LinkedIn User Growth Forecast (2027–2031)
SellCell Key Findings:
- LinkedIn now has more than 1.3 billion members globally.
- LinkedIn Premium surpassed $2 billion in annual revenue.
- Premium subscribers increased nearly 50% over two years.
- LinkedIn revenue grew 12% year-over-year in Q3 FY26.
- The largest LinkedIn age group remains users aged 25–34.
What Is LinkedIn?
LinkedIn is a professional networking platform used for recruitment, business networking, job searching, and career development.
The platform launched in 2003 and was acquired by Microsoft for $26.2 billion in 2016. Since then, LinkedIn has expanded significantly across recruitment services, Premium subscriptions, advertising, enterprise products, and AI-powered business tools.
Users can create professional profiles, connect with other professionals, join industry groups, search for jobs, and promote businesses or services.
| When did LinkedIn launch? | LinkedIn launched on May 5th, 2003 |
| Where is LinkedIn based? | LinkedIn HQ is in Sunnyvale, California |
| Who operates LinkedIn? | Ryan Roslansky (CEO), Jeff Weiner (Executive chairman), Reid Hoffman (founder, Microsoft board member) |
| Who owns LinkedIn? | Microsoft |
| What industry does LinkedIn operate in? | Professional networking |
How Many People Use LinkedIn?
LinkedIn is widely used for networking, recruitment, and career development. Here are the latest LinkedIn user statistics.
How Many People Use LinkedIn?
| LINKEDIN GLOBAL MEMBER GROWTH (2009 – 2026) | |
|---|---|
| Users (in millions) | |
| Q1 2009 | 37 |
| Q2 2009 | 42 |
| Q3 2009 | 48 |
| Q4 2009 | 55 |
| Q1 2010 | 64 |
| Q2 2010 | 78 |
| Q3 2010 | 81 |
| Q4 2010 | 90 |
| Q1 2011 | 102 |
| Q2 2011 | 116 |
| Q3 2011 | 131 |
| Q4 2011 | 145 |
| Q1 2012 | 161 |
| Q2 2012 | 174 |
| Q3 2012 | 187 |
| Q4 2012 | 202 |
| Q1 2013 | 218 |
| Q2 2013 | 238 |
| Q3 2013 | 259 |
| Q4 2013 | 277 |
| Q1 2014 | 296 |
| Q2 2014 | 313 |
| Q3 2014 | 332 |
| Q4 2014 | 347 |
| Q1 2015 | 364 |
| Q2 2015 | 380 |
| Q3 2015 | 396 |
| Q4 2015 | 414 |
| Q1 2016 | 433 |
| Q2 2016 | 450 |
| Q3 2016 | 467 |
| Q4 2016 | 469 |
| Q1 2017 | 480 |
| Q2 2017 | 491 |
| Q3 2017 | 518 |
| Q4 2017 | 528 |
| Q1 2018 | 548 |
| Q2 2018 | 556 |
| Q3 2018 | 575 |
| Q4 2018 | 582 |
| Q1 2019 | 590 |
| Q2 2019 | 604 |
| Q3 2019 | 627 |
| Q4 2019 | 643 |
| Q1 2020 | 675 |
| Q2 2020 | 690 |
| Q3 2020 | 706 |
| Q4 2020 | 722 |
| Q1 2021 | 740 |
| Q2 2021 | 756 |
| Q3 2021 | 774 |
| Q4 2021 | 810 |
| Q1 2022 | 822 |
| Q2 2022 | 830 |
| Q3 2022 | 850 |
| Q4 2022 | 875 |
| Q1 2023 | 922 |
| Q2 2023 | 950 |
| Q3 2023 | 985 |
| Q4 2023 | 1000 |
| Q1 2024 | 1030 |
| Q2 2024 | 1075 |
| Q3 2024 | 1110 |
| Q4 2024 | 1150 |
| Q1 2025 | 1180 |
| Q2 2025 | 1220 |
| Q3 2025 | 1260 |
| Q4 2025 | 1300 |
| Q1 2026* | 1330 |
| *The figure for Q1 2026 is an estimate based on LinkedIn’s recent growth trend | |
LinkedIn has continued growing steadily over the past decade, passing 1.3 billion members in 2026.
The platform saw particularly strong growth between 2020 and 2025 as LinkedIn expanded its recruitment, Premium, and AI tools.
The Q1 2026 figure above is an estimated one based on long-term growth trends.
How Often Do People Use LinkedIn?
| FREQUENCY OF LINKEDIN USAGE IN THE UNITED STATES (2026 BENCHMARKS) | |
|---|---|
| Percentage | |
| Daily | 16.2% |
| Weekly / Several times a week | 23.8% |
| Monthly / Several times a month | 48.5% |
| Less Often / Never | 11.5% |
LinkedIn usage is generally less frequent than traditional social media platforms, with many users accessing the platform weekly or monthly rather than daily.
Most people use LinkedIn for networking, recruitment, business research, and career-related updates rather than continuous social engagement.
How Many LinkedIn Users Pay for LinkedIn Premium?
| ESTIMATED NUMBER OF LINKEDIN USERS BY SUBSCRIPTION TYPE (2025) | |
|---|---|
| Users (in millions) | |
| Basic subscription | 1025 |
| Premium subscription | 175 |
Most LinkedIn users still use the platform for free, although Premium subscriptions have grown significantly in recent years.
The figures above are estimated subscriber numbers based on available industry data, as LinkedIn no longer publicly reports exact Premium subscriber totals.
| LinkedIn Subscription Type | Cost per month |
| LinkedIn Basic | Free |
| LinkedIn Premium Career | $29.99 |
| LinkedIn Premium Business | $59.99 |
| LinkedIn Sales Navigator | $99.99 |
| Linkedin Recruiter Lite | $170.00 |
LinkedIn Demographics: Who Uses LinkedIn?
According to the latest LinkedIn statistics, lots of different people, male and female, of varying ages, and in different parts of the world, use the LinkedIn platform for professional networking.
Who Uses LinkedIn Most, Males or Females?
| GENDER OF LINKEDIN USERS (OCTOBER 2025) | |
|---|---|
| Percentage | |
| Male | 56.8% |
| Female | 43.2% |
LinkedIn continues to have a slightly larger male audience globally, although the gender split has remained relatively stable in recent years.
Which Ages Use LinkedIn the Most?
| AGE OF LINKEDIN USERS (OCTOBER 2025) | |
|---|---|
| Percentage | |
| 18-24 | 20.5% |
| 25-34 | 33.4% |
| 35-54 | 15.9% |
| 55+ | 1.8% |
Users aged 25–34 remain LinkedIn’s largest audience group.
The platform also continues to attract younger professionals and graduates, with strong usage among users aged 18–24.
Which Regions Use LinkedIn the Most?
| LINKEDIN MEMBERSHIP BY REGION (2026) | |
|---|---|
| Membership in millions | |
| Asia Pacific | 396 |
| Europe, Middle East & Africa | 419 |
| North America | 285 |
| South & Central America | 219 |
Europe, the Middle East, and Africa now represent LinkedIn’s largest regional audience, followed closely by Asia Pacific.
LinkedIn’s global reach has continued expanding steadily across all major regions in recent years.
LinkedIn Company and Brand Statistics 2026
LinkedIn is a very successful business, earning billions in revenue. Let’s look at the LinkedIn statistics as a company and a brand.
LinkedIn Annual Revenue
| ANNUAL REVENUE OF LINKEDIN (2017 – 2025) | |
|---|---|
| Revenue in million USD | |
| 2017 | 2.27 |
| 2018 | 5.26 |
| 2019 | 6.75 |
| 2020 | 8.05 |
| 2021 | 10.29 |
| 2022 | 13.63 |
| 2023 | 14.9 |
| 2024 | 16.37 |
| 2025 | 17.81 |
LinkedIn’s revenue has continued growing steadily over the past decade, driven by recruitment products, Premium subscriptions, advertising, and enterprise services.
Microsoft no longer reports LinkedIn revenue in as much detail as previous years, but LinkedIn remains one of the company’s fastest-growing business platforms.
LinkedIn Jobs and Recruitment Statistics
- 49 million people use LinkedIn to search for a job every week.
- Employers hire eight people every minute via LinkedIn.
LinkedIn remains one of the world’s biggest online recruitment platforms, particularly for professional and white-collar hiring.
LinkedIn Growth Statistics
LinkedIn has continued expanding its business and subscriber base in recent years, helped by Premium growth, AI hiring tools, and increasing engagement across the platform.
| LINKEDIN MEMBERS GROWTH OVER TIME (LinkedIn) | |
|---|---|
| 2023 | 950m+ |
| 2024 | 1bn+ |
| 2025 | 1.2bn+ |
| 2026 | 1.3bn+ |
| LINKEDIN PREMIUM & REVENUE GROWTH (LinkedIn) |
|---|
| Premium revenue surpassed $2bn annually |
| Premium subscribers up nearly 50% over two years |
| Revenue growth up 9% YoY in FY25 |
| Revenue growth up 12% YoY in Q3 FY26 |
| AI hiring products surpassed $450m annual revenue run rate |
LinkedIn vs Other Professional Platforms
| PROFESSIONAL PLATFORM SCALE COMPARISON | |
|---|---|
| Platform | Reported scale metric |
| 1.3bn+ members | |
| Indeed | 645m job seeker profiles |
| Glassdoor | 55m+ monthly unique visitors |
| 19m+ members in German-speaking countries | |
LinkedIn remains substantially larger than other professional networking and recruitment-focused platforms, although direct comparisons are imperfect because companies report audience size differently.
Based on reported figures, LinkedIn’s audience is more than double the size of Indeed’s reported job seeker profile base and more than 20 times larger than platforms such as Glassdoor and XING.
This highlights how dominant LinkedIn has become across professional networking, recruitment, hiring, and B2B marketing compared to more specialised career platforms.
LinkedIn Influencer & Brand Statistics
LinkedIn is a popular platform for many reasons, but which people and companies are the most popular on the site?
Who Is the Most Followed LinkedIn User?
| MOST POPULAR PEOPLE ON LINKEDIN (2026) | |
|---|---|
| Followers in millions | |
| Bill Gates | 38.9 |
| Richard Branson | 18.7 |
| Satya Nadella | 11.6 |
| Jeff Weiner | 10.4 |
| Arianna Huffington | 9.6 |
| Simon Sinek | 8.6 |
| Mark Cuban | 8.1 |
| Tony Robbins | 7.3 |
| Jack Welch | 6.9 |
| Melinda Gates | 6.6 |
Bill Gates remains the most-followed person on LinkedIn, ahead of business leaders including Richard Branson and Satya Nadella.
What Is the Most Followed Company on LinkedIn?
| MOST POPULAR COMPANIES ON LINKEDIN (2026) | |
|---|---|
| Followers in millions | |
| 40 | |
| Amazon | 36 |
| 33 | |
| Microsoft | 27 |
| Ted Conferences | 24 |
| Unilever | 21 |
| Deloitte | 21 |
| LinkedIn News | 20 |
| IBM | 19 |
| Apple | 18 |
| Forbes Magazine | 18 |
| Tata Consultancy Services | 18 |
| Nestle | 17 |
| Harvard Business Review | 15 |
| Accenture | 14 |
| The Economist | 13 |
| Tesla Motors | 12 |
| Meta | 12 |
| Netflix | 12 |
| Wipro | 11 |
Google, Amazon, and LinkedIn itself remain among the most-followed brands on the platform.
LinkedIn User Growth Forecast (2027–2031)
| SELLCELL LINKEDIN MEMBER FORECAST (2027–2031) | |
|---|---|
| 2027 | 1.42bn |
| 2028 | 1.52bn |
| 2029 | 1.63bn |
| 2030 | 1.74bn |
| 2031 | 1.85bn |
Based on LinkedIn’s long-term growth trend and recent expansion across AI, recruitment, advertising, and Premium subscriptions, SellCell estimates the platform could approach 2 billion members globally within the next five years.
If LinkedIn maintains a similar growth rate to the past five years, the platform could add more than 500 million additional users by 2031.
Continued expansion in AI-powered recruitment, business networking, enterprise subscriptions, and advertising is expected to remain a major driver of growth.
Forecast based on historical LinkedIn growth data between 2019–2026.
LinkedIn: The Most Popular Professional Networking Platform
LinkedIn remains the world’s largest professional networking platform and continues growing across recruitment, advertising, Premium subscriptions, and AI-powered business tools.
With more than 1.3 billion members worldwide, the platform remains a major part of online hiring, professional networking, and business marketing.
Sources
- LinkedIn
https://about.linkedin.com/
https://news.linkedin.com/about-us
https://news.linkedin.com/2026/Q3-Earnings-Highlights
https://news.linkedin.com/2025/linkedin-business-highlights-from-microsoft-s-q2-fy25-earnings
https://news.linkedin.com/2024/march/LinkedIn-Premium-subscription-tops-1-7B-in-revenue-fueled-by-ai-features - Microsoft
https://www.microsoft.com/en-us/investor/earnings/fy-2023-q4/performance
https://www.microsoft.com/en-us/investor/earnings/fy-2024-q4/productivity-and-business-processes-performance
https://www.microsoft.com/en-us/investor/earnings/fy-2025-q4/productivity-and-business-processes-performance - BusinessOfApps
https://www.businessofapps.com/data/linkedin-statistics/ - Reuters
https://www.reuters.com/technology/linkedin-hits-1-billion-members-adds-ai-features-job-seekers-2023-11-01/ - DemandSage
https://www.demandsage.com/linkedin-statistics/ - DataReportal
https://datareportal.com/essential-linkedin-stats - ShortsIntel
https://www.shortsintel.com/statistics/linkedin - Statista
https://www.statista.com/statistics/933964/distribution-of-users-on-linkedin-worldwide-gender/
https://www.statista.com/statistics/273505/global-linkedin-age-group/
https://www.statista.com/statistics/976194/annual-revenue-of-linkedin/ - Indeed
https://uk.indeed.com/about/
https://www.indeed.com/press/releases/indeed-20th-anniversary - Glassdoor
https://www.glassdoor.co.uk/about/landing-page/
https://www.glassdoor.com/employers/the-glassdoor-difference/ - XING
https://corporate.xing.com/en/press-service/press-releases - OutX
https://www.outx.ai/blog/most-followed-person-linkedin - B2BGrowthCo
https://b2bgrowthco.com/100-most-followed-companies-on-linkedin/