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For many shoppers and stores alike, Black Friday was a busy time of the year as always, and 2012 was no different as shoppers waited outside stores eagerly awaiting like Zombies for the store to open. It was almost like a scene out of Dawn of The Dead.

During the analysis of Black Friday sales, IBM published a report which showed that social media, in particular Twitter, sent through pretty much no referral traffic that turned into sales. Of course there were a number of retailers that disagreed with these stats, but our own stats at seemed to back up IMB’s claims.

If you would like to read through the full article, click here: IBM Claims 0.0 Percent Traffic Referrals from Twitter on Black Friday