{"id":666,"date":"2011-07-15T10:57:49","date_gmt":"2011-07-15T10:57:49","guid":{"rendered":"http:\/\/beta.sellcell.com\/blog\/?p=666"},"modified":"2019-04-12T11:08:04","modified_gmt":"2019-04-12T11:08:04","slug":"your-business-and-the-smartphone","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/your-business-and-the-smartphone\/","title":{"rendered":"Your Business and the Smartphone"},"content":{"rendered":"<p><a href=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/Smart-phone.gif\"><noscript><img decoding=\"async\" class=\"alignleft size-full wp-image-667\" title=\"Smart phone\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/Smart-phone.gif\" alt width=\"180\" height=\"120\"><\/noscript><img decoding=\"async\" class=\"alignleft size-full wp-image-667 lazyload\" title=\"Smart phone\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20180%20120%22%3E%3C%2Fsvg%3E\" alt width=\"180\" height=\"120\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/Smart-phone.gif\"><\/a>Statistics released by Pew and the American Life Project reveal that 83% of Americans own a cell phone and 42% of those are smartPhones.&nbsp; That equates to 35% of the US adult population walking around with a smartphone in their handbag, pocket, or backpack.<br>\nFor business owners, this news means that the SmartPhone population is one that can no longer be ignored.&nbsp; If you own a business, then it is time to add a mobile strategy to your overall marketing strategy \u2013 that is, if you haven\u2019t already done so.<br>\nOne of the biggest misconceptions about SmartPhones is that they are phones first and little pc units second.&nbsp; That\u2019s actually no longer the case.&nbsp; A smartphone is a mobile pc-styled unit and people who own them tend to do less talking and more \u2018other stuff\u2019 when on them.&nbsp; This includes browsing, reading reviews, looking for deals, making product and price comparisons, and so forth \u2013 all things you need to be a part of.<br>\nAccording to Google, 40% of SmartPhone users do an internet check for a product review before making a purchase.&nbsp; And that number is from last year.&nbsp; Factor in their continuing rise in popularity and the advent of mobile payments and that number is probably a bit higher now.<br>\nWhile creating a mobile strategy may feel daunting, actually getting yourself out there is simple.&nbsp; The easiest way to create a mobile presence is through a social media page: Twitter, Facebook and now Google+.&nbsp; All of these platforms have mobile functionality, so why not take advantage of them?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Statistics released by Pew and the American Life Project reveal that 83% of Americans own a cell phone and 42% of those are smartphones. <\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1821],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Business and the Smartphone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellcell.com\/blog\/your-business-and-the-smartphone\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Business and the Smartphone\" \/>\n<meta property=\"og:description\" content=\"Statistics released by Pew and the American Life Project reveal that 83% of Americans own a cell 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