{"id":3692,"date":"2011-07-01T13:56:56","date_gmt":"2011-07-01T13:56:56","guid":{"rendered":"http:\/\/beta.sellcell.com\/blog\/?p=1369"},"modified":"2019-04-12T11:08:06","modified_gmt":"2019-04-12T11:08:06","slug":"we-love-our-old-cell-phones","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/we-love-our-old-cell-phones\/","title":{"rendered":"We Love Our Old Cell Phones"},"content":{"rendered":"<p><a href=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/on-the-phone23.gif\"><noscript><img decoding=\"async\" class=\"alignleft size-full wp-image-1370\" title=\"on the phone23\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/on-the-phone23.gif\" alt width=\"180\" height=\"120\"><\/noscript><img decoding=\"async\" class=\"alignleft size-full wp-image-1370 lazyload\" title=\"on the phone23\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20180%20120%22%3E%3C%2Fsvg%3E\" alt width=\"180\" height=\"120\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/on-the-phone23.gif\"><\/a>There is a new social phenomenon in the United States, and that phenomenon has a name \u2013 \u201cmobile affinity\u201d.&nbsp; A new study suggests that users of new and old cell phones are becoming attached to their gadgets in an emotional manner normally reserved for actual living things such as pets.<br>\nA researcher from Kansas State University carried out a survey in which no less than 99 per cent of those who responded admitted to owning a cell phone, and that the entertainment quality of the cell phone has become a source of joy and even pride akin to that of owning a pet, and that that entertainment and joy is more of a reason for the ownership than that of communication.<br>\n\u201cThe cell phone\u2019s no longer just a cell phone \u2013 it\u2019s become the way we communicate and a part of life,\u201d says Kansas State University researcher in both technology and marketing, Esther Swilley.&nbsp; In the course of the study, Swilley took note of how students at her marketing course at the university responded to their cell phones and then surveyed them on their attitude to the gadgets.&nbsp; That 99 per cent owned a cell phone was no surprise to Swilley.&nbsp; \u201cActually, I\u2019m surprised this wasn\u2019t 100 per cent,\u201d she says.&nbsp; \u201cPeople share other devices like computers, but cell phones are an interesting thing because we each have our own.&nbsp; That individual ownership is a really big deal for people.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a new social phenomenon in the United States, and that phenomenon has a name \u2013 \u201cmobile affinity\u201d.  A new study suggests that users of new and old cell phones are becoming attached to their gadgets in an emotional manner normally reserved for actual living things such as pets.  <\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1821],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We Love Our Old Cell Phones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellcell.com\/blog\/we-love-our-old-cell-phones\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Love Our Old Cell Phones\" \/>\n<meta property=\"og:description\" content=\"There is a new social phenomenon in the United States, and that phenomenon has a name \u2013 \u201cmobile affinity\u201d. 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