{"id":298,"date":"2011-03-01T13:00:54","date_gmt":"2011-03-01T13:00:54","guid":{"rendered":"http:\/\/beta.sellcell.com\/blog\/?p=298"},"modified":"2019-04-12T10:53:11","modified_gmt":"2019-04-12T10:53:11","slug":"mobile-marketing-yes-no-shudder","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/","title":{"rendered":"Mobile Marketing \u2013 yes, no, shudder?"},"content":{"rendered":"

The service is called ShopAlerts and will see its first launch in the typical places \u2013 LA, Chicago, San Francisco, and New York.  Participating brands include Kmart, Hewlett-Packard, JetBlue, SC Johnson, Kibbles n Bits, Nature\u2019s Recipe, and the National Milk Mustache \u201cGot Milk?\u201d campaign people.<\/p>\n

You would assume the service will use GPS to find out the location of its users but it does not.  Instead, it will rely on cell phone towers to create a \u2018geo-fence\u2019 around a store, an area, or an event.  When you enter that \u2018fence\u2019, the service is alerted and voila, a free soda with sandwich purchase at Jason\u2019s Deli appears.<\/p>\n

One concern is how valuable a service like this will be.  Imagine driving down the street and having your cell phone beep with a new \u2018offer\u2019 every two minutes.  That would not please most people.  So, it is only going to work if the offers feel more valuable than the messages feel annoying.<\/p>\n

The other is that some people might not want the service no matter how good the coupons and offers are.  However, AT&T has already thought of that; ShopAlerts is an \u2018opt-in\u2019 service.  We\u2019ll see if it works.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was reading an article on Computer World that said that come mid-March, AT&T will be providing SMS and MMS alerts to their cell phone users, providing coupons and rewards based on where the user is located at the time. For instance, I am in town and near WalMart and my phone beeps with a text that says, \u201c10% off George brand clothes at WalMart\u201d or something to that effect.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1824],"tags":[],"yoast_head":"\nMobile Marketing \u2013 yes, no, shudder?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing \u2013 yes, no, shudder?\" \/>\n<meta property=\"og:description\" content=\"I was reading an article on Computer World that said that come mid-March, AT&T will be providing SMS and MMS alerts to their cell phone users, providing coupons and rewards based on where the user is located at the time. For instance, I am in town and near WalMart and my phone beeps with a text that says, \u201c10% off George brand clothes at WalMart\u201d or something to that effect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/\" \/>\n<meta property=\"og:site_name\" content=\"SellCell.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-01T13:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-12T10:53:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/03\/TextMessage.jpg\" \/>\n<meta name=\"author\" content=\"Craig Timmins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Craig Timmins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/\"},\"author\":{\"name\":\"Craig Timmins\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/a4d62be8379104fed29053e9f9ef8be7\"},\"headline\":\"Mobile Marketing \u2013 yes, no, shudder?\",\"datePublished\":\"2011-03-01T13:00:54+00:00\",\"dateModified\":\"2019-04-12T10:53:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\"},\"articleSection\":[\"Recycling\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/\",\"url\":\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/\",\"name\":\"Mobile Marketing \u2013 yes, no, shudder?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#website\"},\"datePublished\":\"2011-03-01T13:00:54+00:00\",\"dateModified\":\"2019-04-12T10:53:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellcell.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Marketing \u2013 yes, no, shudder?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#website\",\"url\":\"https:\/\/www.sellcell.com\/blog\/\",\"name\":\"SellCell.com Blog\",\"description\":\"Cell Phone News\",\"publisher\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellcell.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\",\"name\":\"SellCell\",\"url\":\"https:\/\/www.sellcell.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png\",\"contentUrl\":\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png\",\"width\":696,\"height\":696,\"caption\":\"SellCell\"},\"image\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/a4d62be8379104fed29053e9f9ef8be7\",\"name\":\"Craig Timmins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbc6cde24b63255cb3e4a86585697f39?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbc6cde24b63255cb3e4a86585697f39?s=96&d=blank&r=g\",\"caption\":\"Craig Timmins\"},\"description\":\"Craig Timmins is a seasoned Digital Marketing Director with expertise in digital strategy, paid advertising, SEO, and content marketing. He has delivered impactful campaigns that boost visibility, generate high-quality leads, and drive business growth across the UK market. He thrives in fast-paced digital environments and is passionate about combining innovation with data-driven insights. By staying ahead of industry trends and leading collaborative teams, Craig consistently aligns marketing efforts with broader business objectives to deliver measurable success.\",\"url\":\"https:\/\/www.sellcell.com\/blog\/author\/craig-timmins\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile Marketing \u2013 yes, no, shudder?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/","og_locale":"en_GB","og_type":"article","og_title":"Mobile Marketing \u2013 yes, no, shudder?","og_description":"I was reading an article on Computer World that said that come mid-March, AT&T will be providing SMS and MMS alerts to their cell phone users, providing coupons and rewards based on where the user is located at the time. For instance, I am in town and near WalMart and my phone beeps with a text that says, \u201c10% off George brand clothes at WalMart\u201d or something to that effect.","og_url":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/","og_site_name":"SellCell.com Blog","article_published_time":"2011-03-01T13:00:54+00:00","article_modified_time":"2019-04-12T10:53:11+00:00","og_image":[{"url":"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/03\/TextMessage.jpg"}],"author":"Craig Timmins","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Craig Timmins","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/#article","isPartOf":{"@id":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/"},"author":{"name":"Craig Timmins","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/a4d62be8379104fed29053e9f9ef8be7"},"headline":"Mobile Marketing \u2013 yes, no, shudder?","datePublished":"2011-03-01T13:00:54+00:00","dateModified":"2019-04-12T10:53:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/"},"wordCount":276,"publisher":{"@id":"https:\/\/www.sellcell.com\/blog\/#organization"},"articleSection":["Recycling"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/","url":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/","name":"Mobile Marketing \u2013 yes, no, shudder?","isPartOf":{"@id":"https:\/\/www.sellcell.com\/blog\/#website"},"datePublished":"2011-03-01T13:00:54+00:00","dateModified":"2019-04-12T10:53:11+00:00","breadcrumb":{"@id":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellcell.com\/blog\/mobile-marketing-yes-no-shudder\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellcell.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mobile Marketing \u2013 yes, no, shudder?"}]},{"@type":"WebSite","@id":"https:\/\/www.sellcell.com\/blog\/#website","url":"https:\/\/www.sellcell.com\/blog\/","name":"SellCell.com Blog","description":"Cell Phone News","publisher":{"@id":"https:\/\/www.sellcell.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellcell.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.sellcell.com\/blog\/#organization","name":"SellCell","url":"https:\/\/www.sellcell.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png","contentUrl":"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png","width":696,"height":696,"caption":"SellCell"},"image":{"@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/a4d62be8379104fed29053e9f9ef8be7","name":"Craig Timmins","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbc6cde24b63255cb3e4a86585697f39?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbc6cde24b63255cb3e4a86585697f39?s=96&d=blank&r=g","caption":"Craig Timmins"},"description":"Craig Timmins is a seasoned Digital Marketing Director with expertise in digital strategy, paid advertising, SEO, and content marketing. He has delivered impactful campaigns that boost visibility, generate high-quality leads, and drive business growth across the UK market. He thrives in fast-paced digital environments and is passionate about combining innovation with data-driven insights. By staying ahead of industry trends and leading collaborative teams, Craig consistently aligns marketing efforts with broader business objectives to deliver measurable success.","url":"https:\/\/www.sellcell.com\/blog\/author\/craig-timmins\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts\/298"}],"collection":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/comments?post=298"}],"version-history":[{"count":0,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts\/298\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/media?parent=298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/categories?post=298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/tags?post=298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}