{"id":1674,"date":"2012-10-10T14:31:28","date_gmt":"2012-10-10T18:31:28","guid":{"rendered":"http:\/\/beta.sellcell.com\/blog\/?p=1674"},"modified":"2023-07-10T14:02:27","modified_gmt":"2023-07-10T14:02:27","slug":"apple-1-1976-computer-fails-sell-uk-auction","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/","title":{"rendered":"The Apple-1 1976 Computer Fails To Sell At UK Auction"},"content":{"rendered":"<p class=\"mb10\">The Apple-1 set Apple on its way back in the 70\u2019s with 4KB of internal memory no case, power supply, or a keyboard and monitor! \u2013 Setting you back $666 at the time.<\/p>\n<p class=\"mb10\">The Apple-1 (seen below) was built and designed by hand, by Apple co-founder Steve Wozniak, and after a little input from Steve Jobs and a bit of sales and marketing expertise they ended up selling 200 units. The first Apple-1 computers were sent directly to buyers from Steve Job\u2019s parents garage and then discontinued a year after in 1977.<\/p>\n<p class=\"mb10\"><noscript><img decoding=\"async\" class=\"aligncenter  wp-image-1675\" title=\"The Apple-1 1976 Computer Fails To Sell At UK Auction\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1.jpg\" alt=\"The Apple-1 1976 Computer Fails To Sell At UK Auction\" width=\"486\" height=\"387\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1.jpg 1056w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1-300x239.jpg 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1-1024x817.jpg 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1-624x498.jpg 624w\" sizes=\"(max-width: 486px) 100vw, 486px\"><\/noscript><img decoding=\"async\" class=\"aligncenter  wp-image-1675 lazyload\" title=\"The Apple-1 1976 Computer Fails To Sell At UK Auction\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20486%20387%22%3E%3C%2Fsvg%3E\" alt=\"The Apple-1 1976 Computer Fails To Sell At UK Auction\" width=\"486\" height=\"387\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20486%20387%22%3E%3C%2Fsvg%3E 486w\" sizes=\"(max-width: 486px) 100vw, 486px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1.jpg 1056w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1-300x239.jpg 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1-1024x817.jpg 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1-624x498.jpg 624w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1.jpg\"><\/p>\n<p class=\"mb10\"><!--more--><\/p>\n<p class=\"mb10\">It may have been great to sell 200 computers but a lot of sacrifices were made by both founders, Steve Jobs having to part with his VW and Steve Wozniak selling his <a href=\"https:\/\/en.wikipedia.org\/wiki\/HP-65\">HP-65 calculator<\/a>.<\/p>\n<p class=\"mb10\">The device was set to sell for at least \u00a380,000 but buyers failed to push past the \u00a332,000 mark falling short of the \u00a350,000 reserve price that was set.<\/p>\n<p class=\"mb10\">Maybe it was just bad timing after the iPhone 5 release? I say that because an Apple-1 sold in November 2010 at the same action house (Christies in London) for \u00a3133,250 \u2013 however this did come with its original box, instruction manual and a priceless signed letter from Steve Jobs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Apple-1 set Apple on its way back in the 70\u2019s with 4KB of internal memory no case, power supply,<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1821],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Apple-1 1976 Computer Fails To Sell At UK Auction<\/title>\n<meta name=\"description\" content=\"The Apple-1 set Apple on its way back in the 70\u2019s with 4KB of internal memory no case, power supply, or a keyboard and monitor! \u2013 Setting you back $666 at the time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Apple-1 1976 Computer Fails To Sell At UK Auction\" \/>\n<meta property=\"og:description\" content=\"The Apple-1 set Apple on its way back in the 70\u2019s with 4KB of internal memory no case, power supply, or a keyboard and monitor! \u2013 Setting you back $666 at the time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/\" \/>\n<meta property=\"og:site_name\" content=\"SellCell.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-10T18:31:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T14:02:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1.jpg\" \/>\n<meta name=\"author\" content=\"John Merchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Merchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/\"},\"author\":{\"name\":\"John Merchant\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/841b208b82b7e58948b00f3cf6a9add3\"},\"headline\":\"The Apple-1 1976 Computer Fails To Sell At UK Auction\",\"datePublished\":\"2012-10-10T18:31:28+00:00\",\"dateModified\":\"2023-07-10T14:02:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\"},\"articleSection\":[\"Mobile Phones\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/\",\"url\":\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/\",\"name\":\"The Apple-1 1976 Computer Fails To Sell At UK Auction\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#website\"},\"datePublished\":\"2012-10-10T18:31:28+00:00\",\"dateModified\":\"2023-07-10T14:02:27+00:00\",\"description\":\"The Apple-1 set Apple on its way back in the 70\u2019s with 4KB of internal memory no case, power supply, or a keyboard and monitor! \u2013 Setting you back $666 at the time.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellcell.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Apple-1 1976 Computer Fails To Sell At UK Auction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#website\",\"url\":\"https:\/\/www.sellcell.com\/blog\/\",\"name\":\"SellCell.com Blog\",\"description\":\"Cell Phone News\",\"publisher\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellcell.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\",\"name\":\"SellCell\",\"url\":\"https:\/\/www.sellcell.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png\",\"contentUrl\":\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png\",\"width\":696,\"height\":696,\"caption\":\"SellCell\"},\"image\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/841b208b82b7e58948b00f3cf6a9add3\",\"name\":\"John Merchant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cfe70f1738cd4377d28a4f1fdca42d08?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cfe70f1738cd4377d28a4f1fdca42d08?s=96&d=blank&r=g\",\"caption\":\"John Merchant\"},\"description\":\"John Merchant has spent over a decade with SellCell, where he has written in-house news stories, provided expert commentary on industry statistics, and delivered company updates that keep readers informed and engaged. With a sharp eye for trends and a passion for clear, accessible communication. Outside of work, John is a lifelong gamer and an avid Android enthusiast, always eager to explore the latest devices, apps, and innovations. His mix of professional insight and personal passion allows him to bring both authority and personality to his writing, making complex topics relatable and enjoyable for readers.\",\"url\":\"https:\/\/www.sellcell.com\/blog\/author\/john-merchant\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Apple-1 1976 Computer Fails To Sell At UK Auction","description":"The Apple-1 set Apple on its way back in the 70\u2019s with 4KB of internal memory no case, power supply, or a keyboard and monitor! \u2013 Setting you back $666 at the time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/","og_locale":"en_GB","og_type":"article","og_title":"The Apple-1 1976 Computer Fails To Sell At UK Auction","og_description":"The Apple-1 set Apple on its way back in the 70\u2019s with 4KB of internal memory no case, power supply, or a keyboard and monitor! \u2013 Setting you back $666 at the time.","og_url":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/","og_site_name":"SellCell.com Blog","article_published_time":"2012-10-10T18:31:28+00:00","article_modified_time":"2023-07-10T14:02:27+00:00","og_image":[{"url":"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2012\/10\/apple-1.jpg"}],"author":"John Merchant","twitter_card":"summary_large_image","twitter_misc":{"Written by":"John Merchant","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/#article","isPartOf":{"@id":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/"},"author":{"name":"John Merchant","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/841b208b82b7e58948b00f3cf6a9add3"},"headline":"The Apple-1 1976 Computer Fails To Sell At UK Auction","datePublished":"2012-10-10T18:31:28+00:00","dateModified":"2023-07-10T14:02:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/"},"wordCount":203,"publisher":{"@id":"https:\/\/www.sellcell.com\/blog\/#organization"},"articleSection":["Mobile Phones"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/","url":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/","name":"The Apple-1 1976 Computer Fails To Sell At UK Auction","isPartOf":{"@id":"https:\/\/www.sellcell.com\/blog\/#website"},"datePublished":"2012-10-10T18:31:28+00:00","dateModified":"2023-07-10T14:02:27+00:00","description":"The Apple-1 set Apple on its way back in the 70\u2019s with 4KB of internal memory no case, power supply, or a keyboard and monitor! \u2013 Setting you back $666 at the time.","breadcrumb":{"@id":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellcell.com\/blog\/apple-1-1976-computer-fails-sell-uk-auction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellcell.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Apple-1 1976 Computer Fails To Sell At UK Auction"}]},{"@type":"WebSite","@id":"https:\/\/www.sellcell.com\/blog\/#website","url":"https:\/\/www.sellcell.com\/blog\/","name":"SellCell.com Blog","description":"Cell Phone News","publisher":{"@id":"https:\/\/www.sellcell.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellcell.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.sellcell.com\/blog\/#organization","name":"SellCell","url":"https:\/\/www.sellcell.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png","contentUrl":"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png","width":696,"height":696,"caption":"SellCell"},"image":{"@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/841b208b82b7e58948b00f3cf6a9add3","name":"John Merchant","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cfe70f1738cd4377d28a4f1fdca42d08?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cfe70f1738cd4377d28a4f1fdca42d08?s=96&d=blank&r=g","caption":"John Merchant"},"description":"John Merchant has spent over a decade with SellCell, where he has written in-house news stories, provided expert commentary on industry statistics, and delivered company updates that keep readers informed and engaged. With a sharp eye for trends and a passion for clear, accessible communication. Outside of work, John is a lifelong gamer and an avid Android enthusiast, always eager to explore the latest devices, apps, and innovations. His mix of professional insight and personal passion allows him to bring both authority and personality to his writing, making complex topics relatable and enjoyable for readers.","url":"https:\/\/www.sellcell.com\/blog\/author\/john-merchant\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts\/1674"}],"collection":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/comments?post=1674"}],"version-history":[{"count":1,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts\/1674\/revisions"}],"predecessor-version":[{"id":15568,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts\/1674\/revisions\/15568"}],"wp:attachment":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/media?parent=1674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/categories?post=1674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/tags?post=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}