{"id":1588,"date":"2011-08-03T08:45:57","date_gmt":"2011-08-03T08:45:57","guid":{"rendered":"http:\/\/beta.sellcell.com\/blog\/?p=1588"},"modified":"2019-04-12T11:08:01","modified_gmt":"2019-04-12T11:08:01","slug":"cell-phones-used-to-shop-by-millions","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/cell-phones-used-to-shop-by-millions\/","title":{"rendered":"Cell Phones Used to Shop by Millions"},"content":{"rendered":"<p><a href=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/Man-using-phone.gif\"><noscript><img decoding=\"async\" class=\"alignleft size-full wp-image-1475\" title=\"Man using phone\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/Man-using-phone.gif\" alt width=\"180\" height=\"120\"><\/noscript><img decoding=\"async\" class=\"alignleft size-full wp-image-1475 lazyload\" title=\"Man using phone\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20180%20120%22%3E%3C%2Fsvg%3E\" alt width=\"180\" height=\"120\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/07\/Man-using-phone.gif\"><\/a>The use of new and old cell phones as a way of purchasing consumer products may still be in its infancy, but the minority of consumers who do so are steadily growing in the United States, according to new research.&nbsp; Over 33.3 million consumers in the country are now using their cell phones to perform activities related to shopping, according to research company Experian Simmons in its new study, \u201c2011 Mobile Consumer Report\u201d.&nbsp; The study also found that no less than seven percent \u2013 around 2.3 million people in all \u2013 have used their cell phones to actually purchase products.<\/p>\n<p>The study surveyed around 24,722 people adult US citizens between the February of last year and March 2011, and showed that 15 percent of cell phone owners use the devices to research products and make price comparisons.<\/p>\n<p>The senior marketing manager at Experian Simmons, John Fetto, says that understanding the various dynamics of how consumers use their cell phones in relation to shopping is vital information for retailers in the modern age.&nbsp; \u201cJust knowing if your customer base is among the leading edge of mobile consumers gives you an idea of ways to plan your marketing campaign,\u201d he believes.&nbsp; Fetto also adds that even companies that do not currently see much cell phone shopping activity should be making plans for that to change.&nbsp; \u201cWith more than 90 percent of consumers owning cell phones, retailers will get more consumers who are savvy and want to use their mobile phones,\u201d he notes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of new and old cell phones as a way of purchasing consumer products may still be in its infancy, but the minority of consumers who do so are steadily growing in the United States, according to new research.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1821],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cell Phones Used to Shop by Millions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellcell.com\/blog\/cell-phones-used-to-shop-by-millions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cell Phones Used to Shop by Millions\" \/>\n<meta property=\"og:description\" content=\"The use of new and old cell phones as a way 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