{"id":14541,"date":"2023-03-24T11:39:25","date_gmt":"2023-03-24T11:39:25","guid":{"rendered":"https:\/\/www.sellcell.com\/blog\/?p=14541"},"modified":"2023-04-04T08:43:34","modified_gmt":"2023-04-04T08:43:34","slug":"how-many-people-use-tiktok-tiktok-statistics-2023","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/how-many-people-use-tiktok-tiktok-statistics-2023\/","title":{"rendered":"How Many People Use TikTok? TikTok Statistics (2023)"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><em>Find out the latest statistics and data about TikTok, from how many people use TikTok, how many downloads TikTok has, and which countries have banned TikTok.<\/em><\/h3>\n\n\n\n<ul><li><h3>This article will tell you how many people use TikTok in 2023.<\/h3><\/li><li><h3>You can find out who has the most followers on TikTok, and which TikTokers are famous.<\/h3><\/li><li><h3>The article will also tell you how much money TikTok creators make.<\/h3><\/li><\/ul>\n\n\n\n<div style=\"background-color: #f8cc9f;border: 1px solid #f15a29;padding: 5px 15px\">\n<h3>SellCell Key Findings:<\/h3>\n<ul><li>As of the end of 2022, TikTok has almost 1.5 billion active users, up from 0.9  billion in 2021.<\/li><li>TikTok has more female users than male users, with a 57% &#8211; 43% split.<\/li><li>In 2022, TikTok&#8217;s reported revenue stands at 9.4 billion, doubling the 4.7 billion it recorded in 2021.<\/li><li>TikTok is the sixth most popular social network. Facebook is still the most popular social network in the world.<\/li><li>The highest earning TikToker is Charli D&#8217;Amelio, who has a net worth of $20 million thanks to TikTok.<\/li><\/ul>\n<\/div>\n\n\n\n<p>The aim of this article is to find out how many people use TikTok. It will show you how many people use the TikTok platform on a daily basis, as well as the ages of TikTok users, where TikTok users are located, and also data relating to TikTok as a company, including its revenue and position among other social media platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is TikTok?<\/h2>\n\n\n\n<p>TikTok is a social media app that allows users to create and share short-form videos. The app has become extremely popular, especially among younger generations, with almost 1.5 billion active users worldwide. TikTok videos typically feature music, dance, comedy, and other forms of creative expression. The app&#8217;s algorithm suggests videos based on user interests, which can make it highly addictive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok Statistics (2023)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>What Was TikTok&#8217;s Launch Date?<\/td><td>September 1st, 2006<\/td><\/tr><tr><td>Who Owns TikTok?<\/td><td>ByteDance<\/td><\/tr><tr><td>Where Is TikTok Headquarters Based?<\/td><td>Beijing, China<\/td><\/tr><tr><td>Who Is the Founder of TikTok?<\/td><td>Zhang Yiming<\/td><\/tr><tr><td>How Many Active Users Does TikTok Have?<\/td><td>1.47 billion<\/td><\/tr><tr><td>How Many Users (18+) Can Advertisers Reach On TikTok?<\/td><td>885 million<\/td><\/tr><tr><td>What Is the Average Length of a TikTok Video?<\/td><td>21 to 34 seconds<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Many People Use TikTok?<\/h2>\n\n\n\n<p>Lots of people use TikTok, for both content creation and content consumption. Let&#8217;s look at the TikTok statistics for user count, yearly, monthly, and day-by-day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok Active Users (Year by Year)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ACTIVE-USERS-2018-2022.png\" alt class=\"wp-image-14556\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ACTIVE-USERS-2018-2022.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ACTIVE-USERS-2018-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ACTIVE-USERS-2018-2022-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14556 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ACTIVE-USERS-2018-2022.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ACTIVE-USERS-2018-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ACTIVE-USERS-2018-2022-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ACTIVE-USERS-2018-2022.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>TIKTOK ACTIVE USERS (2018 &#8211; 2022)<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Active users (in millions)\n<\/th><\/tr><\/thead><tbody><tr><td>2018<\/td><td>133\n<\/td><\/tr><tr><td>2019<\/td><td>381\n<\/td><\/tr><tr><td>2020<\/td><td>700\n<\/td><\/tr><tr><td>2021<\/td><td>902\n<\/td><\/tr><tr><td>2022<\/td><td>1466<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>At the end of 2022, TikTok had 1.47 billion active users. This is over ten times the number of users it had in 2018, which was 133 million <sup><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1<\/a><\/sup>. <\/li><li>The steepest leap in active users came in 2021-2022, when the TikTok user count jumped from 0.90 billion to 1.47 billion, an increase of 0.57 billion!<\/li><li>As of 2023, there are even more TikTok users, with 1.53 billion people now signed up to the popular social media platform <sup><a href=\"https:\/\/www.demandsage.com\/tiktok-user-statistics\/\">2<\/a><\/sup>.<\/li><li>In terms of global internet penetration, 18% of all global internet users aged 16-64 use TikTok <sup><a href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Social%20flagship%20report%20Q3%202020%20-%20GlobalWebIndex.pdf?utm_campaign=Generic%20nurture%202019&amp;utm_medium=email&amp;_hsmi=92167087&amp;_hsenc=p2ANqtz--cUiGbKdealo-T8DeH3UV8-iFnGDtwb5DxzoDGMWOpeXZv9pniPC2gcEgq_fhwyi4BoshYKXTgIrrEoYe1vudRhikTwA&amp;utm_content=92167087&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3<\/a><\/sup>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Many People Use TikTok, Daily?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS-1024x633.png\" alt class=\"wp-image-14595\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS-1024x633.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS-300x186.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS-768x475.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS.png 1111w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"633\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20633%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14595 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20633%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS-1024x633.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS-300x186.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS-768x475.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS.png 1111w\" data-src=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-iOS-1024x633.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>DAILY ACTIVE USERS OF TIKTOK USING iOS<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Active users (in millions)\n<\/th><\/tr><\/thead><tbody><tr><td>Jan 2019<\/td><td>6.19\n<\/td><\/tr><tr><td>Feb 2019<\/td><td>6.45\n<\/td><\/tr><tr><td>Mar 2019<\/td><td>5.85\n<\/td><\/tr><tr><td>Apr 2019<\/td><td>5.48\n<\/td><\/tr><tr><td>Mar 2019<\/td><td>5.56\n<\/td><\/tr><tr><td>Jun 2019<\/td><td>5.54\n<\/td><\/tr><tr><td>Jul 2019<\/td><td>5.11\n<\/td><\/tr><tr><td>Aug 2019<\/td><td>4.81\n<\/td><\/tr><tr><td>Sep 2019<\/td><td>5.87\n<\/td><\/tr><tr><td>Oct 2019<\/td><td>6.45\n<\/td><\/tr><tr><td>Nov 2019<\/td><td>6.8\n<\/td><\/tr><tr><td>Dec 2019<\/td><td>7.29\n<\/td><\/tr><tr><td>Jan 2020<\/td><td>8.44\n<\/td><\/tr><tr><td>Feb 2021<\/td><td>9.27\n<\/td><\/tr><tr><td>Mar 2021<\/td><td>9.95\n<\/td><\/tr><tr><td>Apr 2021<\/td><td>12.69\n<\/td><\/tr><tr><td>May 2021<\/td><td>14.8\n<\/td><\/tr><tr><td>Jun 2021<\/td><td>15.43\n<\/td><\/tr><tr><td>Jul 2021<\/td><td>14.88\n<\/td><\/tr><tr><td>Aug 2021<\/td><td>14.75\n<\/td><\/tr><tr><td>Sep 2021<\/td><td>14.95\n<\/td><\/tr><tr><td>Oct 2021<\/td><td>14.3\n<\/td><\/tr><tr><td>Nov 2021<\/td><td>14.25\n<\/td><\/tr><tr><td>Dec 2021<\/td><td>15.87\n<\/td><\/tr><tr><td>Jan 2021<\/td><td>18.42\n<\/td><\/tr><tr><td>Feb 2021<\/td><td>21.37\n<\/td><\/tr><tr><td>Mar 2021<\/td><td>21.15\n<\/td><\/tr><tr><td>Apr 2021<\/td><td>23.11\n<\/td><\/tr><tr><td>May 2021<\/td><td>25.98\n<\/td><\/tr><tr><td>Jun 2021<\/td><td>25.47\n<\/td><\/tr><tr><td>Jul 2021<\/td><td>25.25\n<\/td><\/tr><tr><td>Aug 2021<\/td><td>28.92\n<\/td><\/tr><tr><td>Sep 2021<\/td><td>30.78\n<\/td><\/tr><tr><td>Oct 2021<\/td><td>30.32\n<\/td><\/tr><tr><td>Nov 2021<\/td><td>31.4\n<\/td><\/tr><tr><td>Dec 2021<\/td><td>30.86\n<\/td><\/tr><tr><td>Jan 2021<\/td><td>27.72<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>In January 2019, there were 6.19 million TikTokers using the social media platform on IOS every day <sup><a href=\"https:\/\/www.statista.com\/statistics\/1090764\/tiktok-dau-worldwide-ios\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">4<\/a><\/sup>.<\/li><li>By January 2022, TikTok had 29.72 million daily active users logging on to watch and create videos.<\/li><li>In its first year, TikTok managed to record over 1 million TikTok video views every day <sup><a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5<\/a><\/sup>.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID-1024x633.png\" alt class=\"wp-image-14596\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID-1024x633.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID-300x186.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID-768x475.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID.png 1111w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"633\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20633%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14596 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20633%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID-1024x633.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID-300x186.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID-768x475.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID.png 1111w\" data-src=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/DAILY-ACTIVE-USERS-OF-TIKTOK-USING-ANDROID-1024x633.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>DAILY ACTIVE USERS OF TIKTOK USING ANDROID<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Active users (in millions)\n<\/th><\/tr><\/thead><tbody><tr><td>Jan 2019<\/td><td>27.71\n<\/td><\/tr><tr><td>Feb 2019<\/td><td>27.39\n<\/td><\/tr><tr><td>Mar 2019<\/td><td>25.47\n<\/td><\/tr><tr><td>Apr 2019<\/td><td>23.33\n<\/td><\/tr><tr><td>Mar 2019<\/td><td>21.38\n<\/td><\/tr><tr><td>Jun 2019<\/td><td>23.34\n<\/td><\/tr><tr><td>Jul 2019<\/td><td>24.14\n<\/td><\/tr><tr><td>Aug 2019<\/td><td>26.17\n<\/td><\/tr><tr><td>Sep 2019<\/td><td>28.79\n<\/td><\/tr><tr><td>Oct 2019<\/td><td>30.59\n<\/td><\/tr><tr><td>Nov 2019<\/td><td>32\n<\/td><\/tr><tr><td>Dec 2019<\/td><td>32.07\n<\/td><\/tr><tr><td>Jan 2020<\/td><td>33.4\n<\/td><\/tr><tr><td>Feb 2021<\/td><td>35.76\n<\/td><\/tr><tr><td>Mar 2021<\/td><td>36.74\n<\/td><\/tr><tr><td>Apr 2021<\/td><td>35.08\n<\/td><\/tr><tr><td>May 2021<\/td><td>33.08\n<\/td><\/tr><tr><td>Jun 2021<\/td><td>32.91\n<\/td><\/tr><tr><td>Jul 2021<\/td><td>29.96\n<\/td><\/tr><tr><td>Aug 2021<\/td><td>25.92\n<\/td><\/tr><tr><td>Sep 2021<\/td><td>20.33\n<\/td><\/tr><tr><td>Oct 2021<\/td><td>16.44\n<\/td><\/tr><tr><td>Nov 2021<\/td><td>14.45\n<\/td><\/tr><tr><td>Dec 2021<\/td><td>12.82\n<\/td><\/tr><tr><td>Jan 2021<\/td><td>12.21\n<\/td><\/tr><tr><td>Feb 2021<\/td><td>11.98\n<\/td><\/tr><tr><td>Mar 2021<\/td><td>13.82\n<\/td><\/tr><tr><td>Apr 2021<\/td><td>14.16\n<\/td><\/tr><tr><td>May 2021<\/td><td>14.81\n<\/td><\/tr><tr><td>Jun 2021<\/td><td>15.06\n<\/td><\/tr><tr><td>Jul 2021<\/td><td>15.13\n<\/td><\/tr><tr><td>Aug 2021<\/td><td>15.37\n<\/td><\/tr><tr><td>Sep 2021<\/td><td>14.43\n<\/td><\/tr><tr><td>Oct 2021<\/td><td>13.61\n<\/td><\/tr><tr><td>Nov 2021<\/td><td>13.06\n<\/td><\/tr><tr><td>Dec 2021<\/td><td>13.47\n<\/td><\/tr><tr><td>Jan 2021<\/td><td>15.54<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>The number of Android users accessing TikTok daily was 27.71 million in January 2019 <sup><a href=\"https:\/\/www.statista.com\/statistics\/1090659\/tiktok-dau-worldwide-android\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6<\/a><\/sup>.<\/li><li>This figure has dropped as 15.54 million Android users were accessing the TikTok platform daily.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Many People Use TikTok, Monthly?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/MONTHLY-ACTIVE-USERS-OF-TIKTOK.png\" alt class=\"wp-image-14597\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MONTHLY-ACTIVE-USERS-OF-TIKTOK.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MONTHLY-ACTIVE-USERS-OF-TIKTOK-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MONTHLY-ACTIVE-USERS-OF-TIKTOK-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14597 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MONTHLY-ACTIVE-USERS-OF-TIKTOK.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MONTHLY-ACTIVE-USERS-OF-TIKTOK-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MONTHLY-ACTIVE-USERS-OF-TIKTOK-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/MONTHLY-ACTIVE-USERS-OF-TIKTOK.png\"><figcaption>TikTok MAU<\/figcaption><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>MONTHLY ACTIVE USERS OF TIKTOK<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Active users (in millions)\n<\/th><\/tr><\/thead><tbody><tr><td>Jan 2018<\/td><td>55\n<\/td><\/tr><tr><td>Dec 2018<\/td><td>271\n<\/td><\/tr><tr><td>Dec 2019<\/td><td>508\n<\/td><\/tr><tr><td>Jul 2020<\/td><td>689\n<\/td><\/tr><tr><td>Sep 2021<\/td><td>1000<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>Between January 2018 and September 2021, TikTok&#8217;s number of monthly active users went from 55 million to one billion <sup><a href=\"https:\/\/www.statista.com\/statistics\/1267892\/tiktok-global-mau\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6<\/a><\/sup>.<\/li><li>The number of monthly active users currently stands at 1.8 billion <sup><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">7<\/a><\/sup><\/li><li>By August 2022, TikTok creators are posting an average of 22 videos each month <sup><a href=\"https:\/\/www.omnicoreagency.com\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">8<\/a><\/sup>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What Is the Average Time Users Spend on TikTok<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/AVERAGE-DAILY-MINUTES-SPENT-IN-APP-DURING-Q2-2022.png\" alt class=\"wp-image-14598\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AVERAGE-DAILY-MINUTES-SPENT-IN-APP-DURING-Q2-2022.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AVERAGE-DAILY-MINUTES-SPENT-IN-APP-DURING-Q2-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AVERAGE-DAILY-MINUTES-SPENT-IN-APP-DURING-Q2-2022-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14598 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AVERAGE-DAILY-MINUTES-SPENT-IN-APP-DURING-Q2-2022.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AVERAGE-DAILY-MINUTES-SPENT-IN-APP-DURING-Q2-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AVERAGE-DAILY-MINUTES-SPENT-IN-APP-DURING-Q2-2022-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/AVERAGE-DAILY-MINUTES-SPENT-IN-APP-DURING-Q2-2022.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>AVERAGE DAILY MINUTES SPENT IN-APP DURING Q2 2022<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Number of minutes\n<\/th><\/tr><\/thead><tbody><tr><td>TikTok<\/td><td>95\n<\/td><\/tr><tr><td>YouTube<\/td><td>74\n<\/td><\/tr><tr><td>Instagram<\/td><td>51\n<\/td><\/tr><tr><td>Facebook<\/td><td>49\n<\/td><\/tr><tr><td>Twitter<\/td><td>29\n<\/td><\/tr><tr><td>Snapchat<\/td><td>21<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>Of all the main social media apps, TikTok users spend the most time in-app, with 95 minutes being the average time a TikTok user spends watching videos every day <sup><a href=\"https:\/\/sensortower.com\/blog\/tiktok-power-user-curve\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">9<\/a><\/sup>.<\/li><li>TikTok is the social media app where users consume the most content; YouTube comes second with an average of 74 minutes, and Instagram third, with 51 minutes spent in-app, on average.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Often Do People Use TikTok?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"908\" height=\"561\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-USAGE-FREQUENCY-BY-AGE-GROUP.png\" alt class=\"wp-image-14569\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-USAGE-FREQUENCY-BY-AGE-GROUP.png 908w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-USAGE-FREQUENCY-BY-AGE-GROUP-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-USAGE-FREQUENCY-BY-AGE-GROUP-768x475.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\"><\/noscript><img decoding=\"async\" width=\"908\" height=\"561\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20908%20561%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14569 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20908%20561%22%3E%3C%2Fsvg%3E 908w\" sizes=\"(max-width: 908px) 100vw, 908px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-USAGE-FREQUENCY-BY-AGE-GROUP.png 908w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-USAGE-FREQUENCY-BY-AGE-GROUP-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-USAGE-FREQUENCY-BY-AGE-GROUP-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-USAGE-FREQUENCY-BY-AGE-GROUP.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"4\"><strong>TIKTOK USAGE FREQUENCY BY AGE GROUP<\/strong><\/th><\/tr><tr><th width=\"25%\"><\/th><th width=\"25%\">Not every week, but at least once a month<\/th><th width=\"25%\">At least once a week<\/th><th width=\"25%\">Nearly every day\n<\/th><\/tr><\/thead><tbody><tr><td>18-24<\/td><td>13%<\/td><td>27%<\/td><td>60%\n<\/td><\/tr><tr><td>25-34<\/td><td>17%<\/td><td>30%<\/td><td>52%\n<\/td><\/tr><tr><td>35-44<\/td><td>18%<\/td><td>31%<\/td><td>51%\n<\/td><\/tr><tr><td>45-54<\/td><td>20%<\/td><td>29%<\/td><td>51%\n<\/td><\/tr><tr><td>55-64<\/td><td>26%<\/td><td>29%<\/td><td>44%\n<\/td><\/tr><tr><td>65+<\/td><td>31%<\/td><td>31%<\/td><td>52%<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>The 18-24 age group uses TikTok most frequently, with 60% of TikTokers in this age group logging onto the platform nearly every day, 27% at least once a week, and 13% at least once a month <a href=\"https:\/\/www.statista.com\/statistics\/1295280\/us-tiktok-user-frequency-by-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><sup>10<\/sup><\/a>.<\/li><li>As the graph shows, in every age group, most TikTokers use the app nearly every day. Even 52% of TikTok users aged 65+ log in daily!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok vs. Other Social Media Platforms<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-SOCIAL-MEDIA-NETWORKS-WORLDWIDE-JANUARY-2023.png\" alt class=\"wp-image-14575\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-SOCIAL-MEDIA-NETWORKS-WORLDWIDE-JANUARY-2023.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-SOCIAL-MEDIA-NETWORKS-WORLDWIDE-JANUARY-2023-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-SOCIAL-MEDIA-NETWORKS-WORLDWIDE-JANUARY-2023-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14575 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-SOCIAL-MEDIA-NETWORKS-WORLDWIDE-JANUARY-2023.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-SOCIAL-MEDIA-NETWORKS-WORLDWIDE-JANUARY-2023-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-SOCIAL-MEDIA-NETWORKS-WORLDWIDE-JANUARY-2023-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-SOCIAL-MEDIA-NETWORKS-WORLDWIDE-JANUARY-2023.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>MOST POPULAR SOCIAL MEDIA NETWORKS WORLDWIDE (JANUARY 2023)<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Active users (in millions)\n<\/th><\/tr><\/thead><tbody><tr><td>Facebook<\/td><td>2958\n<\/td><\/tr><tr><td>YouTube<\/td><td>2514\n<\/td><\/tr><tr><td>WhatsApp*<\/td><td>2000\n<\/td><\/tr><tr><td>Instagram<\/td><td>2000\n<\/td><\/tr><tr><td>WeChat<\/td><td>1309\n<\/td><\/tr><tr><td>TikTok<\/td><td>1051\n<\/td><\/tr><tr><td>Facebook Messenger<\/td><td>931\n<\/td><\/tr><tr><td>Douyin**<\/td><td>715\n<\/td><\/tr><tr><td>Telegram<\/td><td>700\n<\/td><\/tr><tr><td>Snapchat<\/td><td>635\n<\/td><\/tr><tr><td>Kuaishou<\/td><td>626\n<\/td><\/tr><tr><td>Sina Weibo<\/td><td>584\n<\/td><\/tr><tr><td>QQ<\/td><td>574\n<\/td><\/tr><tr><td>Twitter<\/td><td>556\n<\/td><\/tr><tr><td>Pinterest<\/td><td>445<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>As of January 2023, TikTok is the sixth most popular social media platform, with 1.05 billion active users enjoying video content on the platform <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><sup>11<\/sup><\/a>.<\/li><li>The Chinese version of TikTok\u2014Douyin\u2014has 715 million active users in January 2023.<\/li><li>Facebook is still the most popular social media app based on active users; it has 2.96 billion Facebookers logging on to check their feeds.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"908\" height=\"561\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TOP-10-MOST-DOWNLOADED-APPS-WORLDWIDE-IN-2022.png\" alt class=\"wp-image-14602\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TOP-10-MOST-DOWNLOADED-APPS-WORLDWIDE-IN-2022.png 908w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TOP-10-MOST-DOWNLOADED-APPS-WORLDWIDE-IN-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TOP-10-MOST-DOWNLOADED-APPS-WORLDWIDE-IN-2022-768x475.png 768w\" sizes=\"(max-width: 908px) 100vw, 908px\"><\/noscript><img decoding=\"async\" width=\"908\" height=\"561\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20908%20561%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14602 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20908%20561%22%3E%3C%2Fsvg%3E 908w\" sizes=\"(max-width: 908px) 100vw, 908px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TOP-10-MOST-DOWNLOADED-APPS-WORLDWIDE-IN-2022.png 908w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TOP-10-MOST-DOWNLOADED-APPS-WORLDWIDE-IN-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TOP-10-MOST-DOWNLOADED-APPS-WORLDWIDE-IN-2022-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TOP-10-MOST-DOWNLOADED-APPS-WORLDWIDE-IN-2022.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>TOP 10 MOST DOWNLOADED APPS WORLDWIDE IN 2022<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Downloads (in millions)\n<\/th><\/tr><\/thead><tbody><tr><td>TikTok<\/td><td>672\n<\/td><\/tr><tr><td>Instagram<\/td><td>548\n<\/td><\/tr><tr><td>WhatsApp<\/td><td>424\n<\/td><\/tr><tr><td>CapCut<\/td><td>357\n<\/td><\/tr><tr><td>Snapchat<\/td><td>330\n<\/td><\/tr><tr><td>Telegram<\/td><td>310\n<\/td><\/tr><tr><td>Subway Surfers<\/td><td>304\n<\/td><\/tr><tr><td>Facebook<\/td><td>298\n<\/td><\/tr><tr><td>Stumble Guys<\/td><td>254\n<\/td><\/tr><tr><td>Spotify<\/td><td>238<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>In 2022, TikTok surged ahead of all other apps in terms of downloads via iOS and Android combined <a href=\"https:\/\/blog.apptopia.com\/worldwide-and-us-download-leaders-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><sup>12<\/sup><\/a>.<\/li><li>TikTok statistics show the app was downloaded a total of 672 million times in 2022 across platforms.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who Has the Most Followers on TikTok?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"940\" height=\"474\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/Most-Followed-TikTok-Creators-Worldwide-March-2023-1.png\" alt class=\"wp-image-14599\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Most-Followed-TikTok-Creators-Worldwide-March-2023-1.png 940w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Most-Followed-TikTok-Creators-Worldwide-March-2023-1-300x151.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Most-Followed-TikTok-Creators-Worldwide-March-2023-1-768x387.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\"><\/noscript><img decoding=\"async\" width=\"940\" height=\"474\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20940%20474%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14599 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20940%20474%22%3E%3C%2Fsvg%3E 940w\" sizes=\"(max-width: 940px) 100vw, 940px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Most-Followed-TikTok-Creators-Worldwide-March-2023-1.png 940w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Most-Followed-TikTok-Creators-Worldwide-March-2023-1-300x151.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Most-Followed-TikTok-Creators-Worldwide-March-2023-1-768x387.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/Most-Followed-TikTok-Creators-Worldwide-March-2023-1.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>MOST FOLLOWED CREATORS ON TIKTOK WORLDWIDE (MARCH 2023)<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Number of followers (in millions)\n<\/th><\/tr><\/thead><tbody><tr><td>Khabane Lame<\/td><td>155.1\n<\/td><\/tr><tr><td>charli d&#8217;amelio<\/td><td>150.1\n<\/td><\/tr><tr><td>Bella Poarch<\/td><td>93\n<\/td><\/tr><tr><td>Addison<\/td><td>88.8\n<\/td><\/tr><tr><td>MrBeast<\/td><td>78\n<\/td><\/tr><tr><td>Zach King<\/td><td>74\n<\/td><\/tr><tr><td>Kimberly Loaiza<\/td><td>73.3\n<\/td><\/tr><tr><td>cznburak<\/td><td>69.7\n<\/td><\/tr><tr><td>domelipa<\/td><td>64.4\n<\/td><\/tr><tr><td>dixie<\/td><td>57.3<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>As of March 2023, the most followed TikTok creator is comedian Khabane Lame. He has 155.1 million followers <sup><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">13<\/a><\/sup>.<\/li><li>In second place is Charli d&#8217;Amelio; Charli has 150.1 million followers.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Money Do TikTok Creators Make, and which TikTok Creator Earns the Most?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOKS-TOP-10-EARNERS-PER-POST.png\" alt class=\"wp-image-14579\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOKS-TOP-10-EARNERS-PER-POST.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOKS-TOP-10-EARNERS-PER-POST-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOKS-TOP-10-EARNERS-PER-POST-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14579 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOKS-TOP-10-EARNERS-PER-POST.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOKS-TOP-10-EARNERS-PER-POST-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOKS-TOP-10-EARNERS-PER-POST-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOKS-TOP-10-EARNERS-PER-POST.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"4\"><strong>TIKTOK&#8217;S TOP 10 EARNERS PER POST<\/strong><\/th><\/tr><tr><th width=\"25%\"><\/th><th width=\"25%\">Earnings Per Post<\/th><th width=\"25%\">Followers (in millions)<\/th><th width=\"25%\">Net Worth\n<\/th><\/tr><\/thead><tbody><tr><td>Charlie D\u2019Amelio<\/td><td>$105,770<\/td><td>142.4<\/td><td>$20,000,000\n<\/td><\/tr><tr><td>Khabane Lame<\/td><td>$92,270<\/td><td>143.2<\/td><td>$5,000,000\n<\/td><\/tr><tr><td>Bella Poarch<\/td><td>$66,829<\/td><td>90.1<\/td><td>$2,000,000\n<\/td><\/tr><tr><td>Addison Rae<\/td><td>$65,194<\/td><td>87.9<\/td><td>$15,000,000\n<\/td><\/tr><tr><td>Will Smith<\/td><td>$53,741<\/td><td>72.3<\/td><td>$300,000,000\n<\/td><\/tr><tr><td>Kimberly Loaiza<\/td><td>$47,374<\/td><td>63.9<\/td><td>$8,000,000\n<\/td><\/tr><tr><td>TikTok (Official Page)<\/td><td>$44,469<\/td><td>63.2<\/td><td>$50,000,000\n<\/td><\/tr><tr><td>Zach King<\/td><td>$44,225<\/td><td>68.7<\/td><td>$3,000,000\n<\/td><\/tr><tr><td>Dixie D\u2019Amelio<\/td><td>$42,567<\/td><td>57.4<\/td><td>$10,000,000\n<\/td><\/tr><tr><td>Spencer Polanco Knight<\/td><td>$40,934<\/td><td>55.1<\/td><td>$6,000,000<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>Despite being the second most-followed TikTok creator, Charli d&#8217;Amelio is the highest earning TikTok influencer, earning on average $105,770 PER POST <sup><a href=\"https:\/\/www.hopperhq.com\/blog\/2022-tiktok-rich-list\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">14<\/a><\/sup>.<\/li><li>And, despite being the most followed TikTok superstar, Khabane Lame earns less per post than Charli, averaging $92,270.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Demographics: <em>Who<\/em> Uses TikTok?<\/h2>\n\n\n\n<p>Up-to-date TikTok statistics show that a wide variety of people, male and female, of all ages, and in multiple regions, use TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who Uses TikTok Most, Males or Females?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/GENDER-OF-TIKTOK-USERS.png\" alt class=\"wp-image-14583\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/GENDER-OF-TIKTOK-USERS.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/GENDER-OF-TIKTOK-USERS-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/GENDER-OF-TIKTOK-USERS-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14583 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/GENDER-OF-TIKTOK-USERS.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/GENDER-OF-TIKTOK-USERS-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/GENDER-OF-TIKTOK-USERS-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/GENDER-OF-TIKTOK-USERS.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>GENDER OF TIKTOK USERS<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Gender\n<\/th><\/tr><\/thead><tbody><tr><td>Male<\/td><td>43.0%\n<\/td><\/tr><tr><td>Female<\/td><td>57.0%<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>Female TikTok users make up 57.0% of all TikTokers, in terms of a combination of viewers and creators <sup><a href=\"https:\/\/thesocialshepherd.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">15<\/a><\/sup>.<\/li><li>Males therefore inhabit 43.0% of the TikTok user count.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Which Ages Use TikTok Most?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/AGE-OF-TIKTOK-USERS.png\" alt class=\"wp-image-14585\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AGE-OF-TIKTOK-USERS.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AGE-OF-TIKTOK-USERS-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AGE-OF-TIKTOK-USERS-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14585 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AGE-OF-TIKTOK-USERS.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AGE-OF-TIKTOK-USERS-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/AGE-OF-TIKTOK-USERS-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/AGE-OF-TIKTOK-USERS.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>AGE OF TIKTOK USERS<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Age\n<\/th><\/tr><\/thead><tbody><tr><td>10-19<\/td><td>25.0%\n<\/td><\/tr><tr><td>20-29<\/td><td>22.4%\n<\/td><\/tr><tr><td>30-39<\/td><td>21.7%\n<\/td><\/tr><tr><td>40-49<\/td><td>20.3%\n<\/td><\/tr><tr><td>50-59<\/td><td>10.6%<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>Those aged between 10 and 19 years old use TikTok the most, with 25.0% of TikTokers falling in this age bracket <sup>15<\/sup>.<\/li><li>Usage percentages by age then fall as we move up through the age groups. 22.4% are ages 20-29, 21.7% are ages 30-39, 20.3% are ages 40-49, and then the 50-59 age group counts for the final 10.6%.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Which Countries Use TikTok Most?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/COUNTRIES-WITH-THE-MOST-TIKTOK-USERS-IN-2022.png\" alt class=\"wp-image-14586\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/COUNTRIES-WITH-THE-MOST-TIKTOK-USERS-IN-2022.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/COUNTRIES-WITH-THE-MOST-TIKTOK-USERS-IN-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/COUNTRIES-WITH-THE-MOST-TIKTOK-USERS-IN-2022-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14586 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/COUNTRIES-WITH-THE-MOST-TIKTOK-USERS-IN-2022.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/COUNTRIES-WITH-THE-MOST-TIKTOK-USERS-IN-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/COUNTRIES-WITH-THE-MOST-TIKTOK-USERS-IN-2022-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/COUNTRIES-WITH-THE-MOST-TIKTOK-USERS-IN-2022.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>COUNTRIES WITH THE MOST TIKTOK USERS IN 2022<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Country\n<\/th><\/tr><\/thead><tbody><tr><td>United States<\/td><td>136.42\n<\/td><\/tr><tr><td>Indonesia<\/td><td>99.07\n<\/td><\/tr><tr><td>Brazil<\/td><td>73.58\n<\/td><\/tr><tr><td>Russia<\/td><td>51.30\n<\/td><\/tr><tr><td>Mexico<\/td><td>50.52\n<\/td><\/tr><tr><td>Vietnam<\/td><td>45.82\n<\/td><\/tr><tr><td>Philippines<\/td><td>40.36\n<\/td><\/tr><tr><td>Thailand<\/td><td>38.38\n<\/td><\/tr><tr><td>Turkey<\/td><td>28.68\n<\/td><\/tr><tr><td>Pakistan<\/td><td>24.05\n<\/td><\/tr><tr><td>Saudi Arabia<\/td><td>23.62\n<\/td><\/tr><tr><td>United Kingdom<\/td><td>23.38\n<\/td><\/tr><tr><td>Egypt<\/td><td>21.35\n<\/td><\/tr><tr><td>Iraq<\/td><td>20.16\n<\/td><\/tr><tr><td>Germany<\/td><td>19.51\n<\/td><\/tr><tr><td>France<\/td><td>19.3\n<\/td><\/tr><tr><td>Japan<\/td><td>16.28\n<\/td><\/tr><tr><td>Malaysia<\/td><td>15.98\n<\/td><\/tr><tr><td>Italy<\/td><td>15.34\n<\/td><\/tr><tr><td>Spain<\/td><td>14.98<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>Predictably, the USA has the most TikTokers. In 2022, it recorded 136 million active users <sup><a href=\"https:\/\/www.ecwid.com\/insights\/tiktok-countries-with-the-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">16<\/a><\/sup>! <\/li><li>Indonesia, the second largest country by TikTok use, at 99.07 million, was actually a country where TikTok has previously been banned <a href=\"https:\/\/www.makeuseof.com\/what-countries-is-tiktok-banned\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><sup>17<\/sup><\/a>. <\/li><li>The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million <sup><a href=\"https:\/\/www.worldometers.info\/world-population\/uk-population\/#:~:text=Population%20(LIVE)&amp;text=The%20current%20population%20of%20the,the%20latest%20United%20Nations%20data.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">18<\/a><\/sup> population!<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Which Countries Have Banned TikTok?<\/h3>\n\n\n\n<ul><li>TikTok is currently banned in India and Afghanistan <sup>17<\/sup>. The ban in India saw other local social media platforms like Mitron and LitLot springing up, while existing apps like Chingari introduced new features to capitalize on the TikTok ban <a href=\"https:\/\/www.businessofapps.com\/news\/ban-to-boom-indias-ban-on-tiktok-opens-doors-for-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><sup>19<\/sup><\/a>.<\/li><li>Several countries have banned TikTok from public sector devices (meaning a device used by an employee of the public sector cannot install TikTok on their work phone or tablet). These countries\/governing bodies include the USA, the EU, Taiwan, and Canada, and the UK is considering banning it from government devices, too <a href=\"https:\/\/news.sky.com\/story\/where-tiktok-is-restricted-around-the-world-as-the-uk-government-considers-taking-action-12833475\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>20<\/sup><\/a>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What TikTok Content Is Most Popular?<\/h2>\n\n\n\n<p>TikTok has lots of video content of all different lengths, from cookery, to dancing, and comedy. Let&#8217;s take a look at the latest TikTok statistics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Are the Most Popular Hashtags on TikTok in 2023?<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><\/th><th>Hashtag<\/th><th>Views<\/th><\/tr><tr><td>1<\/td><td>#fyp<\/td><td>36 trillion<\/td><\/tr><tr><td>2<\/td><td>#viral<\/td><td>13 trillion<\/td><\/tr><tr><td>3<\/td><td>#tiktok<\/td><td>4.5 trillion<\/td><\/tr><tr><td>4<\/td><td>#trending<\/td><td>3.2 trillion<\/td><\/tr><tr><td>5<\/td><td>#duet<\/td><td>3 trillion<\/td><\/tr><tr><td>6<\/td><td>#funny<\/td><td>2.7 trillion<\/td><\/tr><tr><td>7<\/td><td>#comedy<\/td><td>1.9 trillion<\/td><\/tr><tr><td>8<\/td><td>#humour<\/td><td>1.6 trillion<\/td><\/tr><tr><td>9<\/td><td>#greenscreen<\/td><td>1.2 trillion<\/td><\/tr><tr><td>10<\/td><td>#anime<\/td><td>1.1 trillion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul><li>The most popular hashtag, with 36 TRILLION views, is #fyp <a href=\"https:\/\/www.edigitalagency.com.au\/tiktok\/top-10-most-popular-tiktok-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><sup>21<\/sup><\/a>. This hashtag stands for &#8220;For You Page&#8221;; the page on TikTok that is tailored for each user depending on their interests. Using this hashtag, content creators hope to make it to more FYPs, and get more views, and thus more exposure and an increased follower count.<\/li><li>#viral is the second most popular hashtag. Again, this allows content creators to get their content out in front of more viewers, who are searching for viral videos.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What Are the Most Popular Videos on TikTok?<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th><\/th><th>User<\/th><th>Likes (in Millions)<\/th><th>Comments (in Thousands)<\/th><\/tr><tr><td>The Large Chocolate Giraffe<\/td><td>@amaurygichon<\/td><td>23.6<\/td><td>204<\/td><\/tr><tr><td>Squishy the Chipmunk Returns<\/td><td>@chipmunksoftiktok<\/td><td>32.5<\/td><td>217.4<\/td><\/tr><tr><td>Rosal\u00eda Chewing Gum<\/td><td>@rosalia<\/td><td>17.2<\/td><td>95.6<\/td><\/tr><tr><td>The \u201cJiggle Jiggle\u201d One<\/td><td>@blondebrunetteredhead<\/td><td>14.5<\/td><td>87.8<\/td><\/tr><tr><td>\u201cI\u2019m Just a Baby!\u201d<\/td><td>@little.blooming.women<\/td><td>11.8<\/td><td>72.4<\/td><\/tr><tr><td>Helping Tom Get Back on His Feet<\/td><td>@jimmydarts<\/td><td>16.3<\/td><td>157.5<\/td><\/tr><tr><td>The Corn Kid Video<\/td><td>@schmoyoho<\/td><td>10.7<\/td><td>74.4<\/td><\/tr><tr><td>Lizzo, The Choreographer<\/td><td>@lizzo<\/td><td>9.3<\/td><td>68.7<\/td><\/tr><tr><td>High School Musical Reveal<\/td><td>@itsmrfinn<\/td><td>8.8<\/td><td>20.6<\/td><\/tr><tr><td>Lava vs. Ice<\/td><td>@meltandpour<\/td><td>14<\/td><td>127.3<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul><li>TikTok has billions of videos. The most popular of them all, by a longshot, is Squishy the Chipmunk Returns by @chipmunksoftiktok, which has 32.5 million likes and 217.4 thousand comments <sup><a href=\"https:\/\/thesource.com\/2022\/12\/13\/the-most-viewed-tiktok-videos-of-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">22<\/a><\/sup>.<\/li><li>The second most popular of all the videos on TikTok is &#8220;The Large Chocolate Giraffe&#8221; by @amaurygichon, which has 23.6 million likes and 204 thousand comments.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What Are the Most Popular Dances on TikTok?<\/h3>\n\n\n\n<p>The aforementioned Charli d&#8217;Amelio is a professional dancer, and was the first TikToker to hit 100 million followers <sup><a href=\"https:\/\/www.thefactsite.com\/charli-damelio-facts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">23<\/a><\/sup> on the platform. But what about all the dances on the site?<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Popular TikTok Dances (2022)<\/strong><\/th><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">The Box<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Cannibal<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Number One Baby<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Supalonely<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Savage<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Don\u2019t Start Now<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Vibe (If I Back It Up)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Say So<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Lax (Siren Beat)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">I\u2019m Moving Too Fast<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What Are the Most Popular Songs on TikTok?<\/h3>\n\n\n\n<p>Alongside dancing, TikTok viewers can also enjoy music videos posted on the site, from a wide range of genres. Here are the most popular songs on TikTok <sup><a href=\"https:\/\/www.forbes.com\/sites\/hughmcintyre\/2022\/12\/06\/tiktoks-top-songs-and-artists-of-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">24<\/a><\/sup>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Popular TikTok Songs (2022)<\/strong><\/th><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nicky Youre &amp; Dazy &#8211; \u201cSunroof\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Luclover &#8211; \u201cL$d\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Yung Lean &#8211; \u201cGinseng Strip 2002\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Lizzo &#8211; \u201cAbout Damn Time\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Pharrell &#8211; \u201cJust A Cloud Away\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Labrinth &#8211; \u201cForever\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Willow &#8211; \u201cWait a Minute!\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Duke &amp; Jones &amp; Louis Theroux &#8211; \u201cJiggle Jiggle\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Armani White &#8211; \u201cBillie Eilish\u201d<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Kate Bush &#8211; \u201cRunning Up That Hill (A Deal With God)\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What Are the Most Popular Content Categories on TikTok?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-CONTENT-CATEGORIES.png\" alt class=\"wp-image-14590\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-CONTENT-CATEGORIES.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-CONTENT-CATEGORIES-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-CONTENT-CATEGORIES-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14590 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-CONTENT-CATEGORIES.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-CONTENT-CATEGORIES-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-CONTENT-CATEGORIES-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/MOST-POPULAR-CONTENT-CATEGORIES.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>MOST POPULAR CONTENT CATEGORIES<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Hastag views (in billions)\n<\/th><\/tr><\/thead><tbody><tr><td>Entertainment<\/td><td>535\n<\/td><\/tr><tr><td>Dance<\/td><td>181\n<\/td><\/tr><tr><td>Pranks<\/td><td>79\n<\/td><\/tr><tr><td>Fitness \/ Sports<\/td><td>57\n<\/td><\/tr><tr><td>Home Reno \/ DIY<\/td><td>39\n<\/td><\/tr><tr><td>Beauty \/ Skincare<\/td><td>33\n<\/td><\/tr><tr><td>Fashion<\/td><td>27\n<\/td><\/tr><tr><td>Recipies \/ Cooking<\/td><td>18\n<\/td><\/tr><tr><td>Life Hacks \/ Advice<\/td><td>13\n<\/td><\/tr><tr><td>Pets<\/td><td>10\n<\/td><\/tr><tr><td>Outdoors<\/td><td>2<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>Entertainment is the most popular category. It has amassed 535 billion views; by far the most view of any category hashtag on the entire platform <sup><a href=\"https:\/\/thesocialshepherd.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">25<\/a><\/sup>.<\/li><li>Given the popularity of the dancing videos on TikTok, it comes as no surprise that dance videos are the second most popular category with 181 billion hashtag views.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok Business Statistics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How Much Money Does TikTok Make?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ANNUAL-REVENUE-FIGURES-2017-2022.png\" alt class=\"wp-image-14591\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ANNUAL-REVENUE-FIGURES-2017-2022.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ANNUAL-REVENUE-FIGURES-2017-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ANNUAL-REVENUE-FIGURES-2017-2022-768x475.png 768w\" sizes=\"(max-width: 909px) 100vw, 909px\"><\/noscript><img decoding=\"async\" width=\"909\" height=\"562\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14591 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20909%20562%22%3E%3C%2Fsvg%3E 909w\" sizes=\"(max-width: 909px) 100vw, 909px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ANNUAL-REVENUE-FIGURES-2017-2022.png 909w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ANNUAL-REVENUE-FIGURES-2017-2022-300x185.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ANNUAL-REVENUE-FIGURES-2017-2022-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TIKTOK-ANNUAL-REVENUE-FIGURES-2017-2022.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>TIKTOK ANNUAL REVENUE FIGURES 2017 &#8211; 2022<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Revenue (in million USD)\n<\/th><\/tr><\/thead><tbody><tr><td>2017<\/td><td>63\n<\/td><\/tr><tr><td>2018<\/td><td>150\n<\/td><\/tr><tr><td>2019<\/td><td>350\n<\/td><\/tr><tr><td>2020<\/td><td>2640\n<\/td><\/tr><tr><td>2021<\/td><td>4697\n<\/td><\/tr><tr><td>2022<\/td><td>9401<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>In 2022, TikTok amassed revenue of $9.4 billion. This is more than double its revenue in of 4.6 billion dollars in 2021 <sup><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">26<\/a><\/sup>.<\/li><li>In 2017, TikTok made 63 million dollars, meaning that its 2022 revenue was almost 150 times that of its revenue five years earlier.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Much Is TikTok Worth?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"865\" height=\"535\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/Brand-Value-of-TikTok_Douyin-Wordlwide-2021-2023.png\" alt class=\"wp-image-14600\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Brand-Value-of-TikTok_Douyin-Wordlwide-2021-2023.png 865w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Brand-Value-of-TikTok_Douyin-Wordlwide-2021-2023-300x186.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Brand-Value-of-TikTok_Douyin-Wordlwide-2021-2023-768x475.png 768w\" sizes=\"(max-width: 865px) 100vw, 865px\"><\/noscript><img decoding=\"async\" width=\"865\" height=\"535\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20865%20535%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14600 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20865%20535%22%3E%3C%2Fsvg%3E 865w\" sizes=\"(max-width: 865px) 100vw, 865px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Brand-Value-of-TikTok_Douyin-Wordlwide-2021-2023.png 865w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Brand-Value-of-TikTok_Douyin-Wordlwide-2021-2023-300x186.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/Brand-Value-of-TikTok_Douyin-Wordlwide-2021-2023-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/Brand-Value-of-TikTok_Douyin-Wordlwide-2021-2023.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>BRAND VALUE OF TIKTOK\/DOUYIN WORLDWIDE (2021-2023)<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Brand value (in billion USD)\n<\/th><\/tr><\/thead><tbody><tr><td>2021<\/td><td>18.75\n<\/td><\/tr><tr><td>2022<\/td><td>58.98\n<\/td><\/tr><tr><td>2023<\/td><td>65.70<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>Combined, the TikTok\/Douyin brand value globally in 2021 was 18.75 billion dollars <sup><a href=\"https:\/\/www.statista.com\/statistics\/1324424\/tiktok-brand-value\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">27<\/a><\/sup>.<\/li><li>By 2022, the brand value of both social media platforms globally was more than triple the 2021 figure, at $58.98 billion.<\/li><li>In 2023, the value of TikTok and Douyin stands at 65.7 billion dollars.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How Does TikTok Make Money?<\/h3>\n\n\n\n<p>According to latest statistics, TikTok Makes most of its money by advertising. Brands pay to run ads on the site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><noscript><img decoding=\"async\" width=\"878\" height=\"543\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TikTok-Net-Ad-Revenue-Worldwide-2020-2024.png\" alt class=\"wp-image-14601\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TikTok-Net-Ad-Revenue-Worldwide-2020-2024.png 878w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TikTok-Net-Ad-Revenue-Worldwide-2020-2024-300x186.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TikTok-Net-Ad-Revenue-Worldwide-2020-2024-768x475.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\"><\/noscript><img decoding=\"async\" width=\"878\" height=\"543\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20878%20543%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14601 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20878%20543%22%3E%3C%2Fsvg%3E 878w\" sizes=\"(max-width: 878px) 100vw, 878px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TikTok-Net-Ad-Revenue-Worldwide-2020-2024.png 878w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TikTok-Net-Ad-Revenue-Worldwide-2020-2024-300x186.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/03\/TikTok-Net-Ad-Revenue-Worldwide-2020-2024-768x475.png 768w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/TikTok-Net-Ad-Revenue-Worldwide-2020-2024.png\"><\/figure>\n\n\n\n<table class=\"table\" width=\"100%\"><thead><tr><th style=\"text-align: center;\" colspan=\"2\"><strong>TIKTOK NET AD REVENUE WORLDWIDE (2020 &#8211; 2024)<\/strong><\/th><\/tr><tr><th width=\"50%\"><\/th><th width=\"50%\">Revenue (in billion USD)\n<\/th><\/tr><\/thead><tbody><tr><td>2020<\/td><td>1.14\n<\/td><\/tr><tr><td>2021<\/td><td>3.88\n<\/td><\/tr><tr><td>2022<\/td><td>9.89\n<\/td><\/tr><tr><td>2023<\/td><td>14.15\n<\/td><\/tr><tr><td>2024<\/td><td>18.49<\/td><\/tr><\/tbody><\/table>\n\n\n\n<ul><li>As the above chart shows, in 2020, TikTok was pulling in $1.14 billion in advertising revenue <sup><a href=\"https:\/\/www.statista.com\/statistics\/1344972\/tiktok-net-ad-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">28<\/a><\/sup>.<\/li><li>This had more than tripled by 2021, when advertising revenue made $3.88 billion for TikTok.<\/li><li>In 2023, TikTok is forecast to close the year with $14.15 billion in revenue, which experts predict will rise to $18.49 billion in 2024!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Is TikTok Set to Take Over the Digital World?<\/h2>\n\n\n\n<p>It certainly looks that way after digesting all the Tiktok statistics and data. TikTok&#8217;s popularity is growing exponentially and is showing no signs of slowing down. Given that it was the most downloaded app in 2022, we can see 2023 being the successful year for TikTok that forecasters expect it to be, and 2024 is likely to be even more profitable. <\/p>\n\n\n\n<p>For more SellCell content visit our <a href=\"https:\/\/www.sellcell.com\/blog\/\">news page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<ol><li><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">businessofapps.com<\/a><\/li><li><a href=\"https:\/\/www.demandsage.com\/tiktok-user-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">demandsage.com<\/a><\/li><li><a href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Social%20flagship%20report%20Q3%202020%20-%20GlobalWebIndex.pdf?utm_campaign=Generic%20nurture%202019&amp;utm_medium=email&amp;_hsmi=92167087&amp;_hsenc=p2ANqtz--cUiGbKdealo-T8DeH3UV8-iFnGDtwb5DxzoDGMWOpeXZv9pniPC2gcEgq_fhwyi4BoshYKXTgIrrEoYe1vudRhikTwA&amp;utm_content=92167087&amp;utm_source=hs_automation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">globalwebindex.com<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/1090764\/tiktok-dau-worldwide-ios\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.com<\/a><\/li><li><a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">influencermarketing.com<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/1090659\/tiktok-dau-worldwide-android\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.com<\/a><\/li><li><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">businessofapps.com<\/a><\/li><li><a href=\"https:\/\/www.socialinsider.io\/blog\/tiktok-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">socialinsider.io<\/a><\/li><li><a href=\"https:\/\/sensortower.com\/blog\/tiktok-power-user-curve\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sensortower.com<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/1295280\/us-tiktok-user-frequency-by-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.com<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.com<\/a><\/li><li><a href=\"https:\/\/blog.apptopia.com\/worldwide-and-us-download-leaders-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">apptopia.com<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.com<\/a><\/li><li><a href=\"https:\/\/www.hopperhq.com\/blog\/2022-tiktok-rich-list\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hopperhq.com<\/a><\/li><li><a href=\"https:\/\/thesocialshepherd.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">thesocialshepherd.com<\/a><\/li><li><a href=\"https:\/\/www.ecwid.com\/insights\/tiktok-countries-with-the-users\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ecwid.com<\/a><\/li><li><a href=\"https:\/\/www.makeuseof.com\/what-countries-is-tiktok-banned\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">makeuseof.com<\/a><\/li><li><a href=\"https:\/\/www.worldometers.info\/world-population\/uk-population\/#:~:text=Population%20(LIVE)&amp;text=The%20current%20population%20of%20the,the%20latest%20United%20Nations%20data.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">worldometers.com<\/a><\/li><li><a href=\"https:\/\/www.businessofapps.com\/news\/ban-to-boom-indias-ban-on-tiktok-opens-doors-for-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">businessofapps.com<\/a><\/li><li><a href=\"https:\/\/news.sky.com\/story\/where-tiktok-is-restricted-around-the-world-as-the-uk-government-considers-taking-action-12833475\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">news.sky.com<\/a><\/li><li><a href=\"https:\/\/www.edigitalagency.com.au\/tiktok\/top-10-most-popular-tiktok-hashtags\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">edigitalagency.com<\/a><\/li><li><a href=\"https:\/\/thesource.com\/2022\/12\/13\/the-most-viewed-tiktok-videos-of-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the source.com<\/a><\/li><li><a href=\"https:\/\/www.thefactsite.com\/charli-damelio-facts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">thefactsite.com<\/a><\/li><li><a href=\"https:\/\/www.forbes.com\/sites\/hughmcintyre\/2022\/12\/06\/tiktoks-top-songs-and-artists-of-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">forbes.com<\/a><\/li><li><a href=\"https:\/\/thesocialshepherd.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">thesocialshepherd.com<\/a><\/li><li><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">businessofapps.com<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/1324424\/tiktok-brand-value\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.com<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/1344972\/tiktok-net-ad-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.com<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Find out the latest statistics and data about TikTok, from how many people use TikTok, how many downloads TikTok has,<\/p>\n","protected":false},"author":16,"featured_media":14604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1826,1822],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Many People Use TikTok? TikTok Statistics (2023)<\/title>\n<meta name=\"description\" content=\"See the latest TikTok statistics, from how many people use TikTok, how many downloads TikTok has, and which countries have banned TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellcell.com\/blog\/how-many-people-use-tiktok-tiktok-statistics-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Many People Use TikTok? TikTok Statistics (2023)\" \/>\n<meta property=\"og:description\" content=\"See the latest TikTok statistics, from how many people use TikTok, how many downloads TikTok has, and which countries have banned TikTok.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellcell.com\/blog\/how-many-people-use-tiktok-tiktok-statistics-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"SellCell.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T11:39:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T08:43:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2023\/03\/Sellcell_Tiktok_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steven Knight\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stemachine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steven Knight\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/how-many-people-use-tiktok-tiktok-statistics-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/how-many-people-use-tiktok-tiktok-statistics-2023\/\"},\"author\":{\"name\":\"Steven Knight\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/5982c9fa92dfae7f692fb0580b8edffa\"},\"headline\":\"How Many People Use TikTok? 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