{"id":13749,"date":"2022-11-08T13:26:53","date_gmt":"2022-11-08T13:26:53","guid":{"rendered":"https:\/\/www.sellcell.com\/blog\/?p=13749"},"modified":"2022-11-08T13:26:54","modified_gmt":"2022-11-08T13:26:54","slug":"christmas-spending-on-the-chopping-block-as-cost-of-living-crisis-cuts-deep","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/christmas-spending-on-the-chopping-block-as-cost-of-living-crisis-cuts-deep\/","title":{"rendered":"Christmas Spending On the Chopping Block as Cost of Living Crisis Cuts Deep"},"content":{"rendered":"

71.8% of UK consumers and 57.3% of US consumers will reduce Christmas spending in 2022<\/strong><\/em><\/h2>\n\n\n\n

As Christmas looms on the horizon, many families are finding that their funds aren’t going to stretch as far as usual. Christmas consumers are facing the holiday season amidst a cost-of-living crisis, and are tightening their belts as they struggle to make ends meet. The result is a drop in purchase intention across the traditional retail landscape.<\/p>\n\n\n\n

SellCell surveyed 6000 consumers<\/a> (3000 UK and 3000 US), to find out just how the catastrophic global cost-of-living crisis would affect them and their spending. With 94% (UK) and 92% (US) of consumers saying the cost-of-living crisis will adversely affect their finances, it makes sense that they will be looking to reduce outgoings during the festive period.<\/p>\n\n\n\n

So how bad is the problem, and what does this mean for traditional retail, and the wider retail market? SellCell’s survey data holds the answers. Let’s take a look.<\/p>\n\n\n\n

SellCell Survey Shows Consumers Will Cut Back for Christmas<\/h2>\n\n\n\n

SellCell’s recent cost-of-living survey<\/a> provided insight into whether the cost-of-living crisis is going to affect consumer finances, and how severely. The survey also identified, as Christmas approaches, how worried people are about budgeting at Christmas and if they plan to make cutbacks to their usual Christmas spending.<\/p>\n\n\n\n

Consumers Concerned About Christmas Cost-of-Living Crisis<\/h3>\n\n\n\n

As traditional brick and mortar stores optimistically load their shelves with Christmas items it seems that feelings are a little less festive with the consumers on the other side of the cash register.<\/p>\n\n\n\n