{"id":12220,"date":"2021-03-16T12:02:58","date_gmt":"2021-03-16T12:02:58","guid":{"rendered":"https:\/\/www.sellcell.com\/blog\/?p=12220"},"modified":"2021-03-16T12:19:18","modified_gmt":"2021-03-16T12:19:18","slug":"cell-phone-brand-loyalty-2021","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/","title":{"rendered":"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive"},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong><em>26% of Samsung Users will Switch to another Phone Brand when they Upgrade<\/em><\/strong><\/h4>\n\n\n\n<p>With the COVID-19 pandemic wreaking havoc on nearly every facet of the smartphone industry, there is no question that 2020 has been a rough year for smartphone vendors.<\/p>\n\n\n\n<p>Following a decline in the first three quarters, however, the smartphone shipments saw a positive rebound in Q4 thanks to heavy demand for iPhone 12 units, which also helped Apple beat its rival Samsung in sales for the first time in four years.<\/p>\n\n\n\n<p>With Samsung having launched its flagship Galaxy S21 series a month earlier than its usual timeframe in an attempt to take back the top spot, we decided to do a follow-up to our <a href=\"https:\/\/www.sellcell.com\/blog\/iphone-vs-android-cell-phone-brand-loyalty-survey-2019\/\">2019 brand loyalty survey<\/a> to study the following:<\/p>\n\n\n\n<ul><li>brand loyalty of five major smartphone brands,<\/li><li>preferred brand of choice for switchers,<\/li><li>factors affecting brand loyalty and brand switching,<\/li><li>most popular and least popular flagship smartphones.<\/li><\/ul>\n\n\n\n<p><em>Note: The survey included <\/em><em>more than 5000 US-based smartphone users, aged 18 years or older, with any of the five major smartphone brands, including Apple, Samsung, Google, LG, and Motorola.<\/em><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SURVEY HIGHLIGHTS<\/h2>\n\n\n\n<ul><li>Survey reveals the brand loyalty for Apple is at an all-time high of nearly 92% (up from 90.5% in 2019)<\/li><li>Meanwhile, Samsung loyalty has dropped 11.7% from 85.7% in 2019 to 74% in 2021<\/li><li>Apple users are nearly 18% more loyal to their brand than Samsung users<\/li><li>26% of Samsung users will jump ship to another brand next time they upgrade<\/li><li>Of the Samsung defectors, a majority (53%) will switch to an iPhone the next time they upgrade, with most (31.5%) indicating privacy concerns as the main reason for the switch<\/li><li>At over 25%, value for money also seems to be a significant rationale for switching away from Samsung<\/li><li>Much like Samsung, brand loyalty among Google Pixel users has dropped 18.8% from 84% in 2019 to 65.2% in 2021<\/li><li>Motorola and LG users are the most disloyal bunch, with circa 71% and 62.6%, respectively, of existing users stating that they will be looking to move when they upgrade<\/li><li>46.6% of respondents think the new iPhone 12 range is the best range vs. 30.4% who think the S21 range is their favorite<\/li><\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<table border=\"1\" width=\"100%\">\n<thead>\n<tr valign=\"top\">\n<th width=\"50%\">iPhone Users<\/th>\n<th width=\"50%\">Samsung Users<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr valign=\"top\">\n<td>\n<ul>\n<li>Nearly 92% (91.9%) of iPhone users intend to buy another iPhone when they next upgrade, up 1.4% from 90.5% in the 2019 survey<\/li>\n<li>Only a mere 8.1% intend to switch to a different brand<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Brand loyalty among Samsung users has dropped 11.7% from 85.7% in 2019 to 74% in 2021, survey reveals<\/li>\n<li>More than a quarter (26%) intend to switch to a different brand<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td colspan=\"2\" align=\"center\">RESPONSES FROM BRAND LOYALISTS<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td>\n<ul><li>A combined 61% see no reason to switch as they like their brand best or never had an issue with it<\/li><\/ul>\n<\/td>\n<td>\n<ul><li>A combined 64% see no reason to switch as they like their brand best or never had an issue with it<\/li><\/ul>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td>\n<ul><li>21% prefer to stick with Apple because they are too locked into the ecosystem<\/li><\/ul>\n<\/td>\n<td>\n<ul><li>In contrast, only 5% said they would stick with Samsung because of the ecosystem<\/li><\/ul>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td>\n<ul><li>10% are with Apple only because they think switching operating system from iOS to Android is too much hassle<\/li><\/ul>\n<\/td>\n<td>\n<ul><li>18% would switch if it wasn\u2019t too much hassle changing operating system from Android to iOS<\/li><\/ul>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td>\n<ul><li>8% would rather prefer to stick with what they know than switch brands<\/li><\/ul>\n<\/td>\n<td>\n<ul><li>A slightly higher 13% of Samsung loyalists said they prefer to stick with what they know than switch brands<\/li><\/ul>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td colspan=\"2\" align=\"center\">RESPONSES FROM BRAND DEFECTORS<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td>\n<ul><li>46% of iPhone defectors would switch to a Samsung handset, while 35% would instead get a Google Pixel device. Other responses &#8211; LG (6.1%), Motorola (3.7%), Other (9.2%)<\/li><\/ul>\n<\/td>\n<td>\n<ul><li>A majority of Samsung defectors (53%) would get an iPhone, while 24% would instead get a Google Pixel device. Other responses &#8211; LG (8%), Motorola (3%), Other (12%)<\/li><\/ul>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td>The top 3 reasons why 8.1% of iPhone users intend to make a switch were:\n<ul><li>Other brand has better technology (eg. screen, camera, battery, etc.) &#8211; 38%<\/li><li>Prefer the design of other brand &#8211; 26.4%<\/li><li>Latest model from the other brand has more features than the latest model of my current brand &#8211; 12.9%<\/li><\/ul>\n<\/td>\n<td>The top 3 reasons why 26% of Samsung users intend to make a switch were:\n<ul><li>Other brand offers better privacy protection &#8211; 31.5%<\/li><li>Other brand offers better value for money &#8211; 25.2%<\/li><li>Just fancy a change &#8211; 13.9%<\/li><\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IPHONE USERS<\/h2>\n\n\n\n<p>1.) We asked iPhone users whether they intend to stay with their current brand or switch to a different one the next time they upgrade, and here is what we found out:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-1024x464.png\" alt=\"Dio you intend on staying with your existing phone brand?\" class=\"wp-image-12222\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt=\"Dio you intend on staying with your existing phone brand?\" class=\"wp-image-12222 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/apple-stay-or-switch-brand-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>A whopping 91.9% of iPhone users intend to buy another iPhone when they next upgrade, which is up 1.4% from 90.5% in the 2019 survey<\/li><li>Whereas a mere 8.1% said they would switch to a different brand<\/li><\/ul>\n\n\n\n<p>2.) When asked about the main reason why they intend to stay with their current brand of phone, these were the responses:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-1024x464.png\" alt class=\"wp-image-12223\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12223 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-staying-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>45% of iPhone users expressed they like their brand best and don&#8217;t want to change<\/li><li>A little over two-in-ten iPhone users (21%) wouldn&#8217;t want a change of brand because they are locked into the Apple ecosystem<\/li><li>A combined 18% wouldn&#8217;t defect because they think switching from iOS to Android is too much hassle or prefer to stick with what they know<\/li><li>16% don&#8217;t see any reason to switch to a different brand as they never had an issue with the current one (Apple)<\/li><\/ul>\n\n\n\n<p>3.) To the 8.1% of current iPhone users who intend to switch, we asked to pick a brand they would consider for their next smartphone purchase, and the results were:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-1024x464.png\" alt class=\"wp-image-12224\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12224 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/apple-considering-switching-to-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>As many as 46% of Apple defectors selected &#8216;Samsung&#8217; as their next smartphone brand<\/li><li>Meanwhile, 35% would get a Google Pixel phone the next time they upgrade<\/li><li>Other responses &#8212; LG (6.1%), Motorola (3.7%), Other (9.2%)<\/li><\/ul>\n\n\n\n<p>4.) We inquired the same set of iPhone defectors about the main reason why they would be moving to a different brand, and the responses were:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-1024x464.png\" alt class=\"wp-image-12225\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12225 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/apple-reason-for-switching-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>38% highlighted better technology (including screen, camera, battery, etc.) as the main reason they intend to switch to a different brand<\/li><li>26.4% of iPhone switchers said they prefer the design of another brand<\/li><li>About 13% think the latest smartphone model from another brand has more features than its iPhone counterpart.<\/li><li>Nearly one in 10 users (9.2%) who intend to switch said they prefer Android OS over iOS<\/li><li>6.7% think a different brand offers better value for money, while a measly 3% are switching for better privacy protection<\/li><li>Meanwhile, 3.7% noted they just fancy a change<\/li><\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SAMSUNG USERS<\/h2>\n\n\n\n<p>1.) We asked Samsung users whether they intend to stay with their current brand or switch to a different one the next time they upgrade, and we found out that:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-1024x464.png\" alt class=\"wp-image-12226\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12226 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-stay-or-switch-brand-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>74% of current Samsung users intend to buy another Samsung handset the next time they upgrade, which is down 11.7% from 85.7% in the 2019 survey<\/li><li>On the other hand, more than a quarter of existing Samsung owners (26%) have decided to get a different brand on their next smartphone purchase<\/li><\/ul>\n\n\n\n<p>2.) When asked about the main reason why they intend to stay with their current brand of phone, these were the responses from Samsung loyalists:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-1024x464.png\" alt class=\"wp-image-12227\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12227 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-staying-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>41% said they like their brand best and don&#8217;t want to change<\/li><li>A combined 31% wouldn&#8217;t defect because they think switching from Android to iOS is too much hassle or prefer to stick with what they know<\/li><li>23% don&#8217;t see any reason to switch to another brand as they never had an issue with the current one (Samsung)<\/li><li>Only a mere 5% cited being locked into the Samsung ecosystem as the reason why they intend to stick with the brand<\/li><\/ul>\n\n\n\n<p>3.) To the 26% of current Samsung users who intend to switch, we asked to pick a brand they would consider for their next smartphone purchase, and the results were:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-1024x464.png\" alt class=\"wp-image-12228\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12228 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-considering-switching-to-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>Survey reveals a majority (about 53%) of Samsung defectors would switch to an Apple iPhone when getting a new smartphone<\/li><li>24% would consider Google Pixel as their next smartphone brand<\/li><li>Other responses &#8212; LG (8%), Motorola (3%), Other (12%)<\/li><\/ul>\n\n\n\n<p>4.) Finally, we inquired the same set of Samsung defectors about the main reason why they would move to a different brand, and these were the responses:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-1024x464.png\" alt class=\"wp-image-12229\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12229 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/samsung-reason-for-switching-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul id=\"block-cf39ed89-3c20-4ffb-ac2d-18d12054bd40\"><li>Better privacy protection (31.5%) is the #1 reason why these users intend to get another brand<\/li><li>About a quarter (25.2%) think they can get better value for money elsewhere.<\/li><li>While nearly 14% of Samsung switchers said they just fancy a change, another 13% noted they prefer iOS over Android OS<\/li><li>7.8% cited personal design preferences for making the switch, while a mere 5% think a rival brand offers better technology (including screen, camera, or battery)<\/li><li>Only 3.6% of defaulters think a competing brand has a more feature-packed model than what Samsung has to offer.<\/li><\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GOOGLE USERS<\/h2>\n\n\n\n<p>We asked Google users whether they intend to stay with their current brand or switch to a different one the next time they upgrade, and we found out that:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-1024x464.png\" alt class=\"wp-image-12230\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12230 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/google-stay-or-switch-brand-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>65.2% of current Google Pixel users intend to stick with the brand the next time they upgrade, which is down 18.8% from 84% in the 2019 survey<\/li><li>But 34.8% said they plan to switch to a different brand<\/li><\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LG USERS<\/h2>\n\n\n\n<p>We asked LG users whether they intend to stay with their current brand or switch to a different one the next time they upgrade, and here are the results:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-1024x464.png\" alt class=\"wp-image-12231\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12231 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/lg-stay-or-switch-brand-1024x464.png\"><\/figure>\n\n\n\n<ul><li>Only 37.4% of LG users intend to stick with the brand, down 23.9% from 61.3% in the 2019 survey<\/li><li>Whereas a majority (62.6%) would switch to a different brand when they next upgrade<\/li><\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MOTOROLA USERS<\/h2>\n\n\n\n<p>We asked Motorola users whether they intend to stay with their current brand or switch to a different one the next time they upgrade, and the responses were:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-1024x464.png\" alt class=\"wp-image-12232\" srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-2048x929.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><img decoding=\"async\" width=\"1024\" height=\"464\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-12232 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%20464%22%3E%3C%2Fsvg%3E 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-1024x464.png 1024w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-300x136.png 300w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-768x348.png 768w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-1536x697.png 1536w, https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-2048x929.png 2048w\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/motorola-stay-or-switch-1024x464.png\"><\/figure><\/div>\n\n\n\n<ul><li>Only 29% of Motorola users intend to stay with the brand, down 32.1% from 61.1% in the 2019 survey<\/li><li>The remaining 71% would switch to a different brand when they get a new smartphone<\/li><\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IPHONE 12 TOPS THE LIST OF MOST POPULAR SMARTPHONES<\/h2>\n\n\n\n<p>We further asked the respondents to pick their favourite model from a list of all flagship smartphones released in or after August 2020.<\/p>\n\n\n\n<p>It should come as no surprise that Apple iPhone 12 topped the list with 17% of the overall votes, closely followed by iPhone 12 Pro Max (12.7%) and Samsung Galaxy S21 (11.4%).<\/p>\n\n\n\n<p>LG Wing 5G, Motorola Razr 5G, and Motorola Edge S were among the least popular picks with 2.3%, 1.2%, and 0.8%, respectively, of the overall votes.<\/p>\n\n\n\n<p>You can find the whole list below, with smartphones ranked in order of votes received.<\/p>\n\n\n\n<ol><li>Apple iPhone 12 &#8212; 17%<\/li><li>Apple iPhone 12 Pro Max &#8212; 12.7%<\/li><li>Samsung Galaxy S21 &#8212; 11.4%<\/li><li>Apple iPhone 12 Pro &#8212; 10.6%<\/li><li>Samsung Galaxy S21 Ultra &#8212; 10%<\/li><li>Samsung Galaxy S21+ &#8212; 9%<\/li><li>Google Pixel 5 &#8212; 8.1%<\/li><li>Apple iPhone 12 Mini &#8212; 6.3%<\/li><li>Other &#8212; 5%<\/li><li>Samsung Galaxy Z Fold2 5G &#8212; 3.1%<\/li><li>Samsung Galaxy Z Flip 5G &#8212; 2.5%<\/li><li>LG Wing 5G &#8212; 2.3%<\/li><li>Motorola Razr 5G &#8212; 1.2%<\/li><li>Motorola Edge S &#8212; 0.8%<\/li><\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CONCLUSION<\/h2>\n\n\n\n<p>While the survey reveals Motorola and LG to be the worst affected brands when it comes to brand loyalty, it isn\u2019t all that surprising given their declining market share in the US.<\/p>\n\n\n\n<p>With the introduction of radical new privacy features, Apple has certainly managed to increase public awareness around tracking and about the importance of protecting one\u2019s digital privacy.<\/p>\n\n\n\n<p>The drop in customer loyalty among Samsung and Google users could be a testament to growing privacy consciousness among consumers.<\/p>\n\n\n\n<p>\u2018Better privacy protection\u2019 (31.5%) is the main reason why Samsung users would want to switch to a different brand, according to the survey.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SURVEY METHODOLOGY<\/h2>\n\n\n\n<p>The report is based on an online survey &#8211; conducted between March 03-10, 2021 &#8211; involving more than 5000 smartphone users, aged 18 years or older, based in the United States.<\/p>\n\n\n\n<p>The survey sample consisted of 2000 Apple iPhone users, 2000 Samsung Galaxy users, 400 Google Pixel users, 300 LG handset users, and 300 Motorola handset users.<\/p>\n\n\n\n<p>The responses to the survey were collected without storing any personally identifiable information of the involved respondents.<\/p>\n\n\n\n<p>The motive of the survey was to study brand loyalty for the top five smartphone brands in the US, including Apple, Samsung, Google, LG, and Motorola.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>26% of Samsung Users will Switch to another Phone Brand when they Upgrade With the COVID-19 pandemic wreaking havoc on<\/p>\n","protected":false},"author":14,"featured_media":12234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1821,1826],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive<\/title>\n<meta name=\"description\" content=\"As a follow up to our 2019 Cell Phone Brand Loyalty Survey, SellCell have surveyed 5000 phone users to find out who are the most loyal smartphone users in 2021 %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive\" \/>\n<meta property=\"og:description\" content=\"As a follow up to our 2019 Cell Phone Brand Loyalty Survey, SellCell have surveyed 5000 phone users to find out who are the most loyal smartphone users in 2021 %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"SellCell.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T12:02:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-16T12:19:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone-brand-loyalty-survey-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhin Mahipal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhin Mahipal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/\"},\"author\":{\"name\":\"Abhin Mahipal\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/ec2d815a989a20385fce0fea58710b74\"},\"headline\":\"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive\",\"datePublished\":\"2021-03-16T12:02:58+00:00\",\"dateModified\":\"2021-03-16T12:19:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/\"},\"wordCount\":1912,\"publisher\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\"},\"articleSection\":[\"Mobile Phones\",\"Research\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/\",\"url\":\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/\",\"name\":\"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#website\"},\"datePublished\":\"2021-03-16T12:02:58+00:00\",\"dateModified\":\"2021-03-16T12:19:18+00:00\",\"description\":\"As a follow up to our 2019 Cell Phone Brand Loyalty Survey, SellCell have surveyed 5000 phone users to find out who are the most loyal smartphone users in 2021 %\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellcell.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#website\",\"url\":\"https:\/\/www.sellcell.com\/blog\/\",\"name\":\"SellCell.com Blog\",\"description\":\"Cell Phone News\",\"publisher\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellcell.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\",\"name\":\"SellCell\",\"url\":\"https:\/\/www.sellcell.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png\",\"contentUrl\":\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png\",\"width\":696,\"height\":696,\"caption\":\"SellCell\"},\"image\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/ec2d815a989a20385fce0fea58710b74\",\"name\":\"Abhin Mahipal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f8639788c86198ac3c3753c20b9cb47?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f8639788c86198ac3c3753c20b9cb47?s=96&d=blank&r=g\",\"caption\":\"Abhin Mahipal\"},\"description\":\"Abhin Mahipal is a freelance writer who has been writing in the technology space since 2015. He mostly covers the latest news on smartphones and gadgets in general, and his articles have been cited in numerous global news publications. When he's not writing about tech, he's probably coding mobile apps or digging through the Internet archives in search of super cool websites of the bygone era\",\"url\":\"https:\/\/www.sellcell.com\/blog\/author\/abhin-mahipal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive","description":"As a follow up to our 2019 Cell Phone Brand Loyalty Survey, SellCell have surveyed 5000 phone users to find out who are the most loyal smartphone users in 2021 %","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/","og_locale":"en_GB","og_type":"article","og_title":"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive","og_description":"As a follow up to our 2019 Cell Phone Brand Loyalty Survey, SellCell have surveyed 5000 phone users to find out who are the most loyal smartphone users in 2021 %","og_url":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/","og_site_name":"SellCell.com Blog","article_published_time":"2021-03-16T12:02:58+00:00","article_modified_time":"2021-03-16T12:19:18+00:00","og_image":[{"width":850,"height":550,"url":"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone-brand-loyalty-survey-2021.jpg","type":"image\/jpeg"}],"author":"Abhin Mahipal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abhin Mahipal","Estimated reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/#article","isPartOf":{"@id":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/"},"author":{"name":"Abhin Mahipal","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/ec2d815a989a20385fce0fea58710b74"},"headline":"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive","datePublished":"2021-03-16T12:02:58+00:00","dateModified":"2021-03-16T12:19:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/"},"wordCount":1912,"publisher":{"@id":"https:\/\/www.sellcell.com\/blog\/#organization"},"articleSection":["Mobile Phones","Research"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/","url":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/","name":"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive","isPartOf":{"@id":"https:\/\/www.sellcell.com\/blog\/#website"},"datePublished":"2021-03-16T12:02:58+00:00","dateModified":"2021-03-16T12:19:18+00:00","description":"As a follow up to our 2019 Cell Phone Brand Loyalty Survey, SellCell have surveyed 5000 phone users to find out who are the most loyal smartphone users in 2021 %","breadcrumb":{"@id":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellcell.com\/blog\/cell-phone-brand-loyalty-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellcell.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Report: Brand loyalty at an all-time high of 92% for Apple as Android brands take a dive"}]},{"@type":"WebSite","@id":"https:\/\/www.sellcell.com\/blog\/#website","url":"https:\/\/www.sellcell.com\/blog\/","name":"SellCell.com Blog","description":"Cell Phone News","publisher":{"@id":"https:\/\/www.sellcell.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellcell.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.sellcell.com\/blog\/#organization","name":"SellCell","url":"https:\/\/www.sellcell.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png","contentUrl":"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png","width":696,"height":696,"caption":"SellCell"},"image":{"@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/ec2d815a989a20385fce0fea58710b74","name":"Abhin Mahipal","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f8639788c86198ac3c3753c20b9cb47?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f8639788c86198ac3c3753c20b9cb47?s=96&d=blank&r=g","caption":"Abhin Mahipal"},"description":"Abhin Mahipal is a freelance writer who has been writing in the technology space since 2015. He mostly covers the latest news on smartphones and gadgets in general, and his articles have been cited in numerous global news publications. When he's not writing about tech, he's probably coding mobile apps or digging through the Internet archives in search of super cool websites of the bygone era","url":"https:\/\/www.sellcell.com\/blog\/author\/abhin-mahipal\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts\/12220"}],"collection":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/comments?post=12220"}],"version-history":[{"count":0,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/posts\/12220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/media\/12234"}],"wp:attachment":[{"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/media?parent=12220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/categories?post=12220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellcell.com\/blog\/wp-json\/wp\/v2\/tags?post=12220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}