{"id":1108,"date":"2012-05-25T15:44:41","date_gmt":"2012-05-25T15:44:41","guid":{"rendered":"http:\/\/beta.sellcell.com\/blog\/?p=1108"},"modified":"2019-04-12T11:07:32","modified_gmt":"2019-04-12T11:07:32","slug":"consumer-loyalty-is-not-what-it-used-to-be","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/","title":{"rendered":"Consumer loyalty is not what it used to be"},"content":{"rendered":"<p class=\"mb10\"><a href=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/08\/4-mobiles.gif\"><noscript><img decoding=\"async\" class=\"alignleft  wp-image-768\" title=\"4-mobiles\" src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/08\/4-mobiles.gif\" alt width=\"180\" height=\"120\"><\/noscript><img decoding=\"async\" class=\"alignleft  wp-image-768 lazyload\" title=\"4-mobiles\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20180%20120%22%3E%3C%2Fsvg%3E\" alt width=\"180\" height=\"120\" data-src=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/08\/4-mobiles.gif\"><\/a>The newest figures released by cell phone companies are pointing to a new trend; one that a lot of us would say is long overdue.&nbsp; In growing numbers, cell phone users are deciding not to renew the long-term contracts they have with their carriers.&nbsp; In many cases, consumers did not want such long contracts in the first place: They just wanted a good deal on a phone, and the contract was more-or-less imposed on them as a take it or leave it proposition.<\/p>\n<p class=\"mb10\">That used to be all right in one sense since consumers might actually intend to use the same phone for two or even three years at a stretch.&nbsp; For years now, however, consumers have become increasingly aware that today&#8217;s newest phone will be seriously outdated long before a typical contract expires.&nbsp; With cell phones developing new functions all the time and becoming more useful in our daily lives than ever before, people want the best new model now.&nbsp; They do not want to have to wait for it for the months or years it may take contracts to expire.<\/p>\n<p class=\"mb10\">Adopting a pay as you go model is one way to stay free to buy a new phone whenever you wish without having to deal with the terms of a contract.&nbsp; This consumer demand is actually a great spur to continued innovation; as long as cell phone manufacturers continue to make money bringing out new features, consumers will have a great many exciting new phones from which to choose.&nbsp; To save money, however, consumers should look for a cell phone trade in program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The newest figures released by cell phone companies are pointing to a new trend; one that a lot of us<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1821],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer loyalty is not what it used to be<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer loyalty is not what it used to be\" \/>\n<meta property=\"og:description\" content=\"The newest figures released by cell phone companies are pointing to a new trend; one that a lot of us\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/\" \/>\n<meta property=\"og:site_name\" content=\"SellCell.com Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-25T15:44:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-12T11:07:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sellcell.com\/blog\/wp-content\/uploads\/2011\/08\/4-mobiles.gif\" \/>\n<meta name=\"author\" content=\"John Merchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Merchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/\"},\"author\":{\"name\":\"John Merchant\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/841b208b82b7e58948b00f3cf6a9add3\"},\"headline\":\"Consumer loyalty is not what it used to be\",\"datePublished\":\"2012-05-25T15:44:41+00:00\",\"dateModified\":\"2019-04-12T11:07:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/\"},\"wordCount\":275,\"publisher\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\"},\"articleSection\":[\"Mobile Phones\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/\",\"url\":\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/\",\"name\":\"Consumer loyalty is not what it used to be\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#website\"},\"datePublished\":\"2012-05-25T15:44:41+00:00\",\"dateModified\":\"2019-04-12T11:07:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/consumer-loyalty-is-not-what-it-used-to-be\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellcell.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumer loyalty is not what it used to be\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#website\",\"url\":\"https:\/\/www.sellcell.com\/blog\/\",\"name\":\"SellCell.com Blog\",\"description\":\"Cell Phone News\",\"publisher\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellcell.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#organization\",\"name\":\"SellCell\",\"url\":\"https:\/\/www.sellcell.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png\",\"contentUrl\":\"https:\/\/c9ac71a8282e1fecd95e-f07dbcddcacf0d4c572ea7178ee6902d.ssl.cf2.rackcdn.com\/blog\/wp-content\/uploads\/2023\/02\/sellcell-logo.png\",\"width\":696,\"height\":696,\"caption\":\"SellCell\"},\"image\":{\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/841b208b82b7e58948b00f3cf6a9add3\",\"name\":\"John Merchant\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sellcell.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cfe70f1738cd4377d28a4f1fdca42d08?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cfe70f1738cd4377d28a4f1fdca42d08?s=96&d=blank&r=g\",\"caption\":\"John Merchant\"},\"description\":\"John Merchant has spent over a decade with SellCell, where he has written in-house news stories, provided expert commentary on industry statistics, and delivered company updates that keep readers informed and engaged. 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