{"id":10706,"date":"2019-08-20T12:17:19","date_gmt":"2019-08-20T12:17:19","guid":{"rendered":"https:\/\/www.sellcell.com\/blog\/?p=10706"},"modified":"2026-04-20T10:29:28","modified_gmt":"2026-04-20T10:29:28","slug":"iphone-vs-android-cell-phone-brand-loyalty-survey-2019","status":"publish","type":"post","link":"https:\/\/www.sellcell.com\/blog\/iphone-vs-android-cell-phone-brand-loyalty-survey-2019\/","title":{"rendered":"iPhone vs Android – Cell Phone Brand Loyalty Survey 2019"},"content":{"rendered":"

How loyal are users to their current smartphone brand?<\/strong><\/h2>\n\n\n\n

 <\/p>\n\n\n\n

SURVEY INTRODUCTION<\/strong><\/h2>\n\n\n\n

It\u2019s that time of year again when manufacturers launch all their latest phones and product innovations. We have seen the Samsung Note 10 & 10+ launch this month to a positive response. The highly anticipated iPhone 11 is due to be launched in September and the Google Pixel 4 is likely to launch the month after.<\/p>\n\n\n\n

Over recent weeks there has been some negative press about how the new iPhone 11 when launched next month is expected by some to be \u2018underwhelming\u2019. Some experts in the media claim the new iPhone will offer a disappointingly minor step up from previous models. Many also claim the new iPhone 11 is not expected to have 5G which means that 5G is unlikely to be available on an iPhone until 2020, which contrasts with its main Android rivals such as Samsung that already have 5G phones available. <\/p>\n\n\n\n

With all this in mind are Apple users still brand loyal? Or are many set to move away from the brand when they next upgrade? <\/p>\n\n\n\n

We decided to find out by asking REAL smartphone users<\/u><\/strong> in the US how many intend to switch to a different brand when they next upgrade their phone, and if so WHY<\/strong>. Our Smartphone Brand Loyalty Survey 2019 shows the data of how happy customers are with their current brand of smartphone across all the major brands including Apple, Samsung, LG, Google and more.<\/p>\n\n\n\n

The short answer to the above question – iPhone users are very brand loyal and over 90% intend to buy another iPhone when they next upgrade!<\/em><\/strong><\/p>\n\n\n\n

Read on for more…<\/p>\n\n\n\n

SellCell surveyed 2066 smartphone users in the US between the ages of 18 and 60. Survey conducted August 2019 (See below for more information about the data and methodology)<\/em><\/p>\n\n\n\n

 <\/p>\n\n\n\n

\n\n\n\n

 <\/p>\n\n\n\n

SURVEY HIGHLIGHTS<\/strong><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n
iPhone Users<\/th>\nSamsung Users<\/th>\n<\/tr>\n<\/thead>\n
\n
    \n
  • Over 90% (90.5%) of iPhone users intend to buy another iPhone when they next upgrade<\/li>\n
  • Less than 10% (9.5%) intend switching to a different brand<\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • Samsung users are similarly loyal with 86% intending to buy another Samsung phone when they next upgrade<\/li>\n
  • Only 14% intending on switching to a different brand<\/li>\n<\/ul>\n<\/td>\n\n<\/tr>\n
\n
    \n
  • 79% of iPhone users are happy with their brand of phone, see no reason to switch to a different brand or prefer to stick with what they know<\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • 87% of Samsung phone users are happy with their brand of phone, see no reason to switch to a different brand or prefer to stick with what they know<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\n
    \n
  • 21% of iPhone users might be tempted to switch if they weren’t too tied into the Apple Ecosystem or it wasn’t so much hassle changing operating system from iOS to Android<\/li>\n<\/ul>\n<\/td>\n
\n
    \n
  • 13% of Samsung phone users might be tempted to switch if they weren’t too tied into the Google\/Android Ecosystem or it wasn’t so much hassle changing operating system<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\nOf the 10% of iPhone users that intend to switch to a different brand next time they upgrade these are the Top 3 reasons:\n
    \n
  1. Other brands offer better technology eg. Screen, camera, battery, etc. (49% of this group)<\/li>\n
  2. Other brands offer better value for money (17% of this group)<\/li>\n
  3. Just fancy a change (14% of this group)<\/li>\n<\/ol>\n<\/td>\n
\nOf the 14% of Samsung users that intend to switch to a different brand next time they upgrade these are the Top 3 reasons:\n
    \n
  1. Other brands offer better technology eg. Screen, camera, battery, etc. (29% of this group)<\/li>\n
  2. Just fancy a change (26% of this group)<\/li>\n
  3. Other brands offer better value for money (24% of this group)<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n
\n
    \n
  • 5G appears to be not as important as many suggest. Of the above 10% of iPhone users intending to switch from iPhone to a different brand, only 12% cited lack of 5G as a reason<\/li>\n<\/ul>\n<\/td>\n
 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n